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TABLE OF CONTENTS

Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.DC 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section

PROXY STATEMENT PURSUANT TO SECTION 14(a) of
the Securities Exchange Act of

OF THE SECURITIES EXCHANGE ACT OF 1934 (Amendment

(Amendment No.     )

Filed by the Registrantý

Filed by a Party other than the Registranto


Check the appropriate box:

o


Preliminary Proxy Statement

o


Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)14A-6(E)(2))

ý


Definitive Proxy Statement

o


Definitive Additional Materials

o


Soliciting Material under §240.14a-12

 

VERICEL CORPORATION

(Name of Registrant as Specified in Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Vericel Corporation

(Name of Registrant as Specified In Its Charter)


(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box)all boxes that apply):

ý


No fee required.

o

Fee paid previously with preliminary materials.

Fee computed on table belowin exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11.

Message from Our President and
Chief Executive Officer

“Looking ahead to 2024, we expect another year of strong revenue growth and further improvement in our profitability metrics driven by continued strength across our portfolio.”

Dear Shareholder:

Vericel delivered another strong year of financial and business results in 2023, generating top-tier revenue growth and even higher growth in our profitability metrics. Total revenue for the year increased 20% to more than $197 million, with MACI® revenue growing 25% to nearly $165 million, and adjusted EBITDA increasing 40% to approximately $34 million. In addition to our strong financial performance, the Company also achieved significant business and regulatory milestones in 2023, including the commercial launch of NexoBrid® in the United States and the FDA acceptance of our submission to expand the MACI label to include arthroscopic delivery of MACI for the treatment of cartilage defects in the knee.

Our commercial team continued to execute extremely well in 2023. MACI achieved its sixth straight quarter of more than 20% growth in the fourth quarter, driven by continued double-digit growth in the number of surgeons taking MACI biopsies over the full year. Surgeon adoption continues to be a key MACI growth driver and we are now approaching 50% penetration of our current 5,000 target surgeons. The expansion of our surgeon base and the corresponding growth in biopsies has fueled MACI’s growth and, importantly, we concluded the year with the highest number of MACI implants, implanting surgeons, surgeons taking biopsies and biopsies in a quarter since we launched the product.

We also made significant progress advancing our lifecycle management initiatives for MACI. Pre-launch activities for MACI Arthro™ are well underway and we plan to expand our surgeon target base to approximately 7,000 surgeons upon the expected launch of MACI Arthro later this year, to include surgeons that perform high volumes of cartilage repair predominantly through arthroscopic procedures. Initial feedback from surgeons that have used the MACI Arthro instruments during the development phase has been very positive, and we believe that MACI will be well-positioned to take a much more meaningful share of procedures treating cartilage defects in the femoral condyle of the knee, which represents approximately one-third of the $3 billion addressable market for MACI, or about 20,000 patients per year. We are also making progress on our planned MACI clinical development program for the treatment of cartilage injuries in the ankle and are on track to initiate a MACI Ankle clinical study in 2025. Cartilage defects in the ankle represent the next largest market opportunity for MACI and we believe that a potential ankle indication, with an estimated $1 billion addressable market, could be another significant growth driver for MACI.

2024 Proxy Statement1
  (1)Title

We also are very pleased to have expanded our Burn Care commercial franchise with the U.S. commercial launch of each classNexoBrid during the fourth quarter of securities2023. NexoBrid is an orphan biologic product indicated for the removal of eschar in adult patients with severe burns that provides burn surgeons a less invasive alternative to which transaction applies:
eschar removal than traditional surgical excision. Together with Epicel®, the only FDA-approved permanent skin replacement for adult and pediatric patients with large full-thickness burns, we believe that we have a premier portfolio of leading products to address both aspects of the treatment pathway for hospitalized burn patients.

Importantly, the addition of NexoBrid significantly expands our Burn Care total addressable market to $600 million and we are now targeting a significantly larger segment of hospitalized burn patients. Our expanded Burn Care franchise generated very strong revenue growth of more than 30% in the fourth quarter as Epicel benefited from a higher share of voice in the burn care market and NexoBrid generated strong engagement with burn centers in the early phase of its launch as the product builds a foundation for growth in 2024 and beyond.

Overall, the Company delivered a strong financial performance and enhanced value for our shareholders during 2023, exiting the year with a great deal of momentum across the business. Looking ahead to 2024, we expect another year of strong revenue growth and further improvement in our profitability metrics driven by continued strength across our portfolio and the first full year of NexoBrid on the market. In addition, the anticipated launch of MACI Arthro in the third quarter is expected to generate additional procedures toward the end of this year and more meaningfully contribute to our revenue growth in 2025 and beyond. Given the momentum in our business, the significant market opportunities for our products and our strong financial profile, we believe that Vericel is very well-positioned for sustained long-term growth in the years ahead.

On behalf of our executive leadership team and Board of Directors, I would like to thank our patients who inspire us, our employees for their dedication, and our customers and shareholders for your continued support. We look forward to continued success in 2024 and the years ahead.

Sincerely,

Dominick Colangelo
President and Chief Executive Officer

  
(2)2Aggregate number of securities to which transaction applies:
 

Notice of Virtual Annual
Meeting of Shareholders

(3)Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
(4)Proposed maximum aggregate value of transaction:
(5)Total fee paid:

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Fee paid previously with preliminary materials.

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Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.



(1)


Amount Previously Paid:
(2)Form, Schedule or Registration Statement No.:
(3)Filing Party:
(4)Date Filed:

Table of Contents

March 22, 2018

Dear Shareholder:Shareholder of Vericel Corporation:

You are cordially invited to attend ourthe Virtual Annual Meeting of Shareholders of Vericel Corporation (the “Annual Meeting”), a Michigan corporation. The Annual Meeting will be held on Wednesday, May 2, 20181, 2024, at 9:00 a.m., local time, Eastern Time, via a live audio webcast at Vericel Corporation's headquarters locatedwww.virtualshareholdermeeting.com/VCEL2024. A list of shareholders entitled to vote at 64 Sidney St., Cambridge, MA 02139.

At this Annual Meeting, the agenda includes (1) the election of seven (7) directors, (2) the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2018, (3) an advisory vote on the frequency of future advisory votes to approve the compensation of our named executive officers, and (4) the approval, on an advisory basis, of the compensation of our named executive officers. The Board of Directors unanimously recommends that you voteFOR the election of each director nominee,FOR the ratification of the appointment of PricewaterhouseCoopers LLP, for every1 YEAR as the frequency of holding future advisory votes on the compensation of our named executive officers andFOR the approval, on an advisory basis, of the compensation of our named executive officers.

All shareholders are cordially invited to attend the Annual Meeting will be available for inspection by any shareholder at our offices in person. Enclosed areCambridge, Massachusetts during ordinary business hours for a Noticeperiod of Annual Meeting of Shareholders and Proxy Statement describing10 days prior to the formal businessmeeting. This list will also be available for shareholders to be conductedview online at the meeting. Under Securities and Exchange Commission rules, we are providing access to the proxy materials for the Annual Meeting to our shareholders via the Internet. Accordingly, you can access the proxy materials and vote at www.proxyvote.com. Instructions for accessing the proxy materials and voting are described below and in the Notice of Annual Meeting of Shareholders that you received in the mail. Please give the proxy materials your careful attention.

Whether or not you plan to attend the meeting, please carefully review the enclosed Proxy Statement and then cast your vote, regardlesstime of the number of shares you hold. If you are a shareholder of record, you may vote via the Internet, by telephone, or, if you request to receive a printed set of the proxy materials, by completing, signing, dating and mailing the accompanying proxy card in the prepaid envelope. In order to vote via the Internet or by telephone, you must have the shareholder identification number which is provided in your Notice. If you attend the Annual Meeting, you may vote in person even if you have previously voted via the Internet, by telephone or by returning your proxy card. Please review the instructions for each voting option described in this Proxy Statement. Your prompt cooperation will be greatly appreciated.meeting.

The Board of Directors and management team look forward to seeing you at the Annual Meeting.

Voting Items

ProposalBoard Voting
Recommendation
For Further
Details
1Sincerely,



GRAPHIC



DOMINICK C. COLANGELO
President and Chief Executive Officer

Table of Contents

TABLE OF CONTENTS

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

PROXY STATEMENT FOR ANNUAL MEETING OF SHAREHOLDERS


1

GENERAL INFORMATION ABOUT THE MEETING, SOLICITATION AND VOTING


1

What am I voting on?


1

Who is entitled to vote?


1

What constitutes a quorum?


1

How many votes are required to approve each proposal?


2

How are votes counted and who are the proxies?


2

What is a broker non-vote?


3

How does the Board of Directors recommend that I vote?


3

How do I vote my shares without attending the meeting?


3

How do I vote my shares in person at the meeting?


4

What does it mean if I receive more than one proxy card?


4

May I change my vote?


4

What are the costs associated with the solicitation of proxies?


4

PROPOSAL 1


5

Director Nominees for Election at the 2018 Annual Meeting of Shareholders


5

Vote Required and Board of Directors' Recommendation


8

Board Meetings and Committees


8

Director Nominations


9

Board of Directors Leadership Structure


11

Shareholder Communications with Directors


12

Director Attendance at Annual Meetings


12

Code of Ethics


12

Board of Directors Member Independence


12

Risk Oversight


12

PROPOSAL 2


13

Overview


13

Vote Required and Board of Directors' Recommendation


14

PROPOSAL 3


15

Overview


15

Vote Required and Board of Directors' Recommendation


15

i


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PROPOSAL 4

16

Overview


16

Vote Required and Board of Directors' Recommendation


16

STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT


17

EXECUTIVE COMPENSATION AND RELATED INFORMATION


18

Compensation Discussion and Analysis


18

Compensation Committee Report


24

Summary Compensation Table


24

Grants of Plan-Based Awards


25

Outstanding Equity Awards at Fiscal Year End


26

Option Exercises and Stock Vested


27

Pension Benefits


27

Nonqualified Deferred Compensation


27

Employment Contracts, including Termination of Employment and Change of Control Arrangements


27

Acceleration of Vesting Under Stock Option Plans


30

CEO Pay Ratio


31

Equity Compensation Plan Information


32

Compensation of Directors


32

Certain Relationships and Related Party Transactions


34

Section 16(a) Beneficial Ownership Reporting Compliance


34

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION


34

REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS


35

AUDIT COMMITTEE


35

SHAREHOLDER PROPOSALS TO BE PRESENTED AT NEXT ANNUAL MEETING


35

WHERE YOU CAN FIND MORE INFORMATION


36

TRANSACTION OF OTHER BUSINESS


37

ii


Table of Contents


VERICEL CORPORATION
64 Sidney St.
Cambridge, MA 02139

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
To Be Held May 2, 2018

TIME9:00 a.m., local time, on Wednesday, May 2, 2018

PLACE


Vericel Corporation, 64 Sidney St., Cambridge, MA, 02139

ITEMS OF BUSINESS


1. To elect seven (7)eight (8) directors, each to each serve a term of one year expiring at the 2019 Annual Meeting of Shareholders;2025 annual meeting
 FOR each
director nominee
Page 19

2

To approve, on an advisory basis, the compensation of our named executive officers

2.  FOR
Page 42
3To cast an advisory vote on the frequency of future non-binding, advisory votes to approve the compensation of our named executive officers Every 1 YEARPage 63
4To ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2018;2024 FORPage 64

Shareholders will also consider such other business as may properly come before the Annual Meeting and any adjournment thereof.

By Order of the Board of Directors,

 

Sean Flynn
Senior Vice President, General Counsel and Secretary
Cambridge, Massachusetts
March 21, 2024

BACKGROUND



3. To cast an advisory vote on the frequency of future advisory votes to approve the compensation of our named executive officers;

Date and Time

May 1, 2024, at
9:00 a.m. Eastern Time




4. To approve, on an advisory basis, the compensation of our named executive officers; and



5. To consider such other business as may properly come before the Annual Meeting of Shareholders and any adjournment thereof.

Location

Via a live audio webcast at www.virtualshareholder meeting.com/VCEL2024


RECORD DATE


Who Can Vote

You may vote at the Annual Meeting of Shareholders if you were a shareholder of record at the close of business on March 9, 2018.8, 2024


VOTING BY PROXYMETHODS

 

If you cannot attend the Annual Meeting of Shareholders, you may vote your shares via the

Internet by telephone by followingor Telephone

Follow the instructions on your proxy card and onat www.proxyvote.com. If you have requested a proxy card by mail, you may vote by signing, voting

Mail

Vote, sign and returningreturn the proxy card to Broadridge Financial Solutions, 51 Mercedes Way, Edgewood, New York 11717. For specific instructions on how to vote your shares, please review the instructions for each of these voting options as detailed in your Notice and in this Proxy Statement. If you attend the Annual Meeting, you may vote in person even if you have previously voted via the Internet, by telephone or by returning your proxy card.

WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING, PLEASE PROMPTLY COMPLETE YOUR PROXY AS INDICATED ABOVE IN ORDER TO ENSURE REPRESENTATION OF YOUR SHARES. PLEASE REVIEW THE INSTRUCTIONS FOR EACH11717


Table of Contents

OF YOUR VOTING OPTIONS DESCRIBED IN THIS PROXY STATEMENT AND THE NOTICE YOU RECEIVED IN THE MAIL.

  
By order of

Online at the Board of Directors,




GRAPHIC



JACQUELYN FAHEY SANDELL
Corporate Secretary
Cambridge, Massachusetts
March 22, 2018
Annual Meeting

www.virtualshareholdermeeting. com/VCEL2024

If you attend the Annual Meeting, you may vote during the meeting even if you have previously voted via the Internet, by telephone, or by returning your proxy card.



 

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE VERICEL 20182024 VIRTUAL ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MAY 2, 2018: 1, 2024

The Notice of Virtual Annual Meeting of Shareholders, proxy statement,Proxy Statement, proxy card and our Annual Report on Form 10-K for the fiscal year ended December 31, 20172023, are available at www.vcel.com by following the link for "Investor“Investor Relations." To obtain directions to our offices in ordermore information concerning how to attend the Annual Meeting in person,via the live audio webcast, please contact Investor RelationsVericel Corporation at (734) 418-4411.


(617) 588-5555.

TableWhether or not you plan to attend the Annual Meeting, please promptly complete your proxy as indicated above in order to ensure representation of Contentsyour shares. For specific instructions on how to vote your shares, please review the instructions for each of these voting options as detailed in your Notice and in this Proxy Statement.

2024 Proxy Statement3
Table
of Contents
Message from Our President and Chief Executive Officer1
Notice of Virtual Annual Meeting of Shareholders3
Proxy Overview5
Corporate Governance19
Proposal 1: Election of Directors19
Board’s Skills and Experience22
Board’s Role and Responsibilities29
Board Structure34
Board Practices, Policies and Processes37
Compensation of Directors39
Executive Compensation42
Proposal 2: Advisory Vote to Approve the Compensation of Our Named Executive Officers42
Vericel’s Executive Officers43
Compensation Discussion and Analysis44
Compensation Committee Report53
Executive Compensation Tables54
CEO Pay Ratio60
Pay versus Performance60
 Proposal 3: Advisory Vote on the Frequency of Future Advisory Votes to Approve the Compensation of our Named Executive Officers63
Overview63
Audit Matters64
Proposal 4: Ratification of Appointment of Independent Registered Public Accounting Firm64
Fees of Independent Registered Public Accounting Firm65
Pre-Approval Policy65
Report of the Audit Committee of the Board of Directors65
Information About Stock Ownership66
Stock Ownership of Certain Beneficial Owners and Management66
Additional Information68
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Proxy
Overview


VERICEL CORPORATION
64 Sidney St.
Cambridge, MA 02139

PROXY STATEMENT FOR ANNUAL MEETING OF SHAREHOLDERS

This Proxy Statement is being furnished in connection with the solicitation of proxies by the Board of Directors (the "Board of Directors") of Vericel Corporation (the “Board of Directors” or the “Board”), a Michigan corporation, for use at the Annual Meeting of Shareholders to be held on Wednesday, May 2, 20181, 2024, at 9:00 a.m., local time, Eastern Time, via a live audio webcast at our headquarters located at 64 Sidney St., Cambridge, MA 02139,www.virtualshareholdermeeting.com/VCEL2024 or at any adjournments or postponements thereof (the "Annual Meeting").thereof. An Annual Report to Shareholders, containing financial statements for the year ended December 31, 2017,2023, and this Proxy Statement are being made available to all shareholders entitled to vote at the Annual Meeting. This Proxy Statement and the form of proxy were first made available to shareholders on or about March 22, 2018.21, 2024. Unless the context requires otherwise, references to "we," "us," "our,"“we,” “us,” “our,” and "Vericel"“Vericel” refer to Vericel Corporation.


GENERAL INFORMATION ABOUT THE MEETING, SOLICITATION AND VOTING

What am I voting on?
This overview highlights certain information contained elsewhere in this Proxy Statement and does not contain all of the information that you should consider. You should read the entire Proxy Statement carefully before voting. For more information about our business and 2023 performance, please review our Annual Report on Form 10-K for the year ended December 31, 2023, as filed with the Securities and Exchange Commission (“SEC”) on February 29, 2024.

There

About Vericel

Vericel is a leading provider of advanced therapies for the sports medicine and severe burn care markets. Whether we are four proposals scheduledtreating damaged cartilage or severe burns, we provide advanced therapies to repair serious injuries and restore lives. Our highly differentiated portfolio of cell therapy and specialty biologic products combines innovations in biology with medical technologies. We were among the first companies to achieve commercial success in the complex field of cell therapies with treatments that use tissue engineering to regenerate skin and healthy knee cartilage.

Today, we are known for putting a patient’s own cells to work — and working for each of our patients. We deliver our therapies with personalized care and attention. This approach has created many promising possibilities for expanding our portfolio. As we grow, our purpose remains the same: to produce therapies as individual as the people who need them.

We currently market three products in the United States. MACI® (autologous cultured chondrocytes on porcine collagen membrane) is an autologous cellularized scaffold product indicated for the repair of symptomatic, single or multiple full-thickness cartilage defects of the knee with or without bone involvement in adults. Epicel® (cultured epidermal autografts) is a permanent skin replacement for the treatment of patients with deep dermal or full thickness burns greater than or equal to 30% of total body surface area. We also hold an exclusive license for North American rights to NexoBrid® (anacaulase-bcdb), a botanical drug product containing proteolytic enzymes, which is indicated for the removal of eschar in adults with deep partial-thickness and/or full-thickness burns.

Our portfolio is unique in that there are significant barriers to entry for competitive products. For MACI and Epicel, which are regulated as combination biologic/device products by the FDA, there are no established generic biosimilar or 510(k) pathways to enter the market, so future entrants will almost certainly be votedrequired to follow a standard clinical trial pathway, which is challenging and the results of which are often uncertain. We believe there are no similarly situated competitors in either of these markets in the near-term.

We believe that our product portfolio provides an exceptionally solid foundation to deliver sustained strong revenue and profitability growth in the years ahead. We expect to further enhance our profile by reinforcing our position as a premier high-growth sports medicine business as we expand our leadership position in the knee cartilage repair market by maximizing certain MACI growth drivers within the product’s current indication, expanding MACI’s indication to encompass new delivery techniques and treatment targets, and creating a second high-growth franchise in burn care with the launch of NexoBrid and continued growth in the utilization of Epicel.

2024 Proxy Statement5
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Our Products: Advanced Therapies for the Sports Medicine and Severe Burn Care Markets

Our lead product is MACI, an advanced cell therapy product that uses a patient’s own cells to repair damaged cartilage tissue and improve function in the knee. We launched MACI in 2017 for the treatment of cartilage defects in the knee, and MACI is now the leading restorative cartilage repair product in the sports medicine market, and the only FDA-approved product in its class. MACI is produced from a patient’s own cells, which are obtained from a biopsy of healthy cartilage, expanded and placed onto a resorbable porcine collagen membrane that is implanted into the area of the cartilage defect through a minimally-invasive outpatient surgical procedure.

There are more than 750,000 knee cartilage repair surgical procedures performed each year in the U.S. Of these, approximately 315,000 patients have cartilage defects that are covered by the current MACI label. Based on defect characteristics, surgeons that have implanted MACI consider approximately 125,000 of these patients clinically appropriate for MACI. Approximately 60,000 of the eligible patients have larger lesions that we believe are likely to secure insurance authorization for MACI. Given the number of cartilage injuries, the knee cartilage repair market represents a significant commercial opportunity for MACI, and we estimate that our current overall MACI target addressable market exceeds $3 billion.

MACI represented a major technological advancement that resulted in a less invasive, simpler and faster way for orthopedic surgeons to treat patients suffering from knee cartilage damage. We are now focused on the potential arthroscopic delivery of MACI, which would represent the next major procedural advancement in our strategy of continuing to make MACI an even simpler and less invasive procedure for surgeons and patients. We believe the potential approval of MACI ArthroTM will drive continued strong growth for the product. Surgeons have indicated that an arthroscopic delivery method would not only allow the treatment of MACI patients in a less-invasive manner, but would also more easily permit the treatment of cartilage defects in the knee’s femoral condyle and increase the penetration into MACI’s largest market opportunity. The FDA has accepted our submission seeking to expand the MACI label to include arthroscopic delivery of MACI for the treatment of cartilage defects in the knee and we expect to commercially launch MACI Arthro during the third quarter of 2024.

In addition to further procedural advancements, we are also making progress on our strategy to expand MACI’s use to other joints. Specifically, our MACI clinical development program is focused on studying MACI’s use to treat cartilage injuries in the ankle, which represents the largest cartilage repair opportunity outside of the knee, and an additional addressable market of approximately $1 billion. We are on track to initiate a MACI Ankle clinical study beginning in 2025 and, if approved, we believe MACI’s expansion into the ankle will be another longer-term growth driver for the product.

Epicel is the only cultured epidermal autograft product approved by the FDA for the treatment of adult and pediatric patients with deep dermal or full-thickness burns greater than or equal to 30% of their total body surface area. Epicel is a permanent skin replacement produced from a patient’s own skin cells, which are obtained from two postage stamp-sized biopsies of healthy skin, expanded to form skin grafts, and placed onto the burn wound site.

Epicel is an important and potentially life-saving treatment option for patients with severe burns who may not be candidates for autografts due to the severity and extent of their burns. We estimate that there are approximately 600 surviving patients in the U.S. each year with full-thickness burns greater than 40% of total body surface area that are candidates for treatment with Epicel, representing a potential market opportunity of $300 million per year.

In 2023, we commercially launched NexoBrid in the United States, which is an innovative treatment for burn patients and which significantly expands our addressable burn care market. NexoBrid is a botanical drug product containing proteolytic enzymes that is indicated for the removal of eschar in adults with deep partial and/or full-thickness thermal burns. NexoBrid satisfies an unmet need in burn treatment by selectively degrading eschar over the course of four hours while preserving viable tissue. The advantages of removing tissue damaged from burns while preserving viable skin are important and NexoBrid’s clinical results, which underpin its BLA approval from the FDA, are compelling in terms of long-term healing outcomes.

NexoBrid’s launch activities are well underway with our first patients treated in the U.S. soon after the product entered the market during the fourth quarter of 2023. We estimate that there are approximately 40,000 hospitalized burn patients in the U.S. each year, the majority of whom will require eschar removal and are candidates for treatment with NexoBrid, representing a potential market opportunity of $300 million per year. NexoBrid is also highly synergistic with our existing Burn Care franchise and the use of Epicel. We believe the addition of NexoBrid meaningfully expands our burn care total addressable market to $600 million and we will be targeting a significantly larger segment of hospitalized burn patients with NexoBrid than with Epicel alone. We believe that the indication for NexoBrid in this larger share of the burn care market will both drive NexoBrid uptake and increase Epicel penetration, thus enabling us to build a second high-growth franchise in the burn care market.

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Business Highlights

Growth Strategy Leverages Near-Term & Long-Term Opportunities

Strong FinancialHigh-Growth SportsAdvancingSecond High-Growth
ProfileMedicine FranchisePipelineFranchise in Burn Care

•  Total net revenue growth of 20% to $197.5 million in 2023

•  Gross margin expansion in 2023 to 69%

•  Full-year non-GAAP adjusted EBITDA* growth of 40% to $33.9 million, or 17% of total net revenue

•  $152.6 million in cash, restricted cash and investments and no debt as of December 31, 2023

•  Market leader in knee cartilage repair

•  25% MACI revenue growth in 2023 to $164.8 million

•  Continued strong growth in MACI surgeons and MACI biopsies

•  MACI Arthro human factors study submission accepted for review by the FDA

•  Commercial launch of MACI Arthro expected during Q3 2024

•  MACI Ankle program advancing

•  NexoBrid’s BLA for pediatric indication accepted for review by the FDA

•  NexoBrid launched commercially in Q4 2023

•  High surgeon interest in NexoBrid

Financial Highlights

Continued Strong Revenue and Profit Growth Across the Organization

Top-Tier Total Net Revenue GrowthYear-over-Year Total Net Revenue Growth Adjusted EBITDA*

•  Durable growth platform equating to multiple years of top-tier revenue growth

•  Significantly underpenetrated markets diversified across two franchises

•  Strong reimbursement profiles

•  Converting strong revenue growth into cash flow generation

•  Adjusted-EBITDA* growth of 40% during 2023

•  $152.6 million in cash, restricted cash and investments and no debt as of December 31, 2023

•  14 consecutive quarters with positive adjusted EBITDA* and Operating Cash Flow through Q4 2023

*For more information concerning Vericel’s presentation of non-GAAP measures, including a reconciliation of reported net (loss) income (GAAP) to adjusted EBITDA (non-GAAP), please refer to the Company’s discussion of “GAAP versus non-GAAP Measures”, on page 72 of this Proxy Statement.

2024 Proxy Statement7
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Track Record of Creating Significant Shareholder Value

Trailing Stock Performance
(through March 8, 2024)

We are pleased that our performance and continued execution on our strategic and operational goals have translated into significant value for our shareholders. Between December 30, 2022 and March 8, 2024, the value of Vericel’s publicly-traded stock has increased approximately 72%, outperforming the Nasdaq Biotechnology Index, the Russell 2000 Index and the average of our Proxy Statement Peer Group during that period. For more information concerning our Peer Group companies, see page 48 of this Proxy Statement.

ESG Highlights

We recognize the importance of incorporating Environmental, Social, and Governance (“ESG”) principles into the core of our operations, for our organization and employees, and for the larger communities in which we operate. During 2022, Vericel published its inaugural ESG Report, which highlights for investors our Company’s steadfast commitment to incorporating ESG principles into our everyday business activities. Below is a summary of some of our recent ESG-related activities and achievements.

Governance

The Vericel Board of Directors provides oversight of, and strategic guidance to, our executive leadership team on ESG topics. Our Board is comprised of industry leaders with extensive and diverse experiences, which span the business, healthcare, and scientific arenas. The Board continued its focus on developing and implementing the Company’s ESG strategy throughout 2023. The Board has continued to conduct educational programs with outside experts on ESG topics and was involved in the oversight of Vericel’s company-level Diversity and Inclusion Advisory Committee, which is a central component of Vericel’s steadfast commitment to integrating core diversity and inclusion concepts into corporate policies, initiatives, and programs across the organization. See “Oversight of Environmental, Social and Governance Matters” on page 32 of this Proxy Statement for more information on how the Board and its committees exercise ESG oversight.

Environmental

We are committed to minimizing the environmental impact of the Company’s operations and as part of that commitment we have implemented several process improvements and adopted operational efficiencies to reduce our environmental footprint. We have adopted environmentally sustainable practices into our facilities and manufacturing operations and have established procedures and policies to manage our electricity and water usage, as well as the handling of medical and hazardous waste.

The Company is currently constructing a new state-of-the-art advanced cell therapy manufacturing and corporate headquarters facility in the greater Boston area. The 125,000 ft2 facility will significantly increase our cell therapy manufacturing capacity to support the long-term growth of our commercial products. Our manufacturing expansion will enable us to sustain our long-term revenue growth while helping us promote environmentally responsible operations and workforce well-being. We expect to begin occupying our new facility at the Annual Meeting:end of 2024.

Who is entitled to vote?

Shareholders asbest interests of the close of business on March 9, 2018 (the "Record Date") may vote atCompany and its shareholders. The Board is responsible for overseeing the Annual Meeting. You have one voteCompany’s officers, including the President and Chief Executive Officer, and for each share of common stock you held onensuring that management advances the Record Date, including shares:

Held directly in your name as "shareholder of record" (also referred to as "registered shareholder"); and

Held for you in an account with a broker, bank or other nominee (shares held in "street name"). Street name holders generally cannot vote their shares directly and must instead instruct the brokerage firm, bank or nominee how to vote their shares.

What constitutes a quorum?

A majorityinterests of the outstanding shares entitled to vote, present in person or represented by proxy, constitutes a quorum forshareholders through the Annual Meeting. Abstentions are counted as present and entitled to vote for purposes of determining a quorum. "Broker non-votes" (described below) are also counted as


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present and entitled to vote for purposes of determining a quorum. Asoperation of the Record Date, 36,439,270 shares of Vericel's common stock were outstandingCompany’s business. The Board recognizes that it is management’s responsibility to carry out the policies and entitled to vote.

How many votes are required to approve each proposal?

The following explains how many votes are required to approve each proposal, provided that a majority of our shares is present at the Annual Meeting (present in person or represented by proxy).

The seven (7) candidates for election who receive a plurality vote in the affirmative will be elected;

Ratifying PricewaterhouseCoopers LLP as Vericel's independent registered public accounting firm for fiscal year ending December 31, 2018 requires the affirmative vote of a majority of the votes cast on the proposal;

On the non-binding advisory vote on the frequency of future advisory votes to approve the compensation of our named executive officers, the frequency (every one, two or three years) that receives the highest number of votes cast on the proposal shall be deemed the frequency recommended by shareholders; and

Approval of the non-binding, advisory resolution to approve the compensation of our named executive officers, requires the affirmative vote of a majority of the votes cast on the proposal.

How are votes counted and who are the proxies?

You may either vote "FOR" or "WITHHOLD" authority to vote for each nominee for the Board of Directors. Shares present or represented and not so marked as to withhold authority to vote for a particular nominee will be voted in favor of a particular nominee and will be counted toward such nominee's achievement of a plurality. Shares present at the meeting or represented by proxy where the shareholder properly withholds authority to vote for such nominee in accordance with the proxy instructions and "broker non-votes" will not be counted toward such nominee's achievement of plurality.

You may vote "FOR," "AGAINST" or "ABSTAIN" on the ratification of PricewaterhouseCoopers LLP. If you abstain from voting on the proposal to ratify PricewaterhouseCoopers LLP, it will have no effect on the voting of the proposal. Brokers, bankers and other nominees have discretionary voting power on this routine matter and, accordingly, "broker non-votes" will have no effect on the ratification.

You may vote for "1 YEAR," "2 YEARS" "3 YEARS" or "ABSTAIN" on the non-binding, advisory vote on the frequency of future non-binding, advisory resolutions to approve the compensation of our named executive officers. If you abstain from voting on the frequency of future non-binding, advisory resolutions to approve the compensation of the Company's named executive officers, it will have no effect on the voting of the proposal. If you just sign and submit your proxy card without marking your voting instructions, your shares will be voted for holding non-binding, advisory votes to approve the compensation of the Company's named executive officers every "1 YEAR".

You may vote "FOR," "AGAINST" or "ABSTAIN" on the non-binding, advisory resolution approving the compensation of our named executive officers. If you abstain from voting on the non-binding, advisory resolution approving the compensation of our named executive officers, it will have no effect on the voting of the proposal. If you just sign and submit your proxy card without marking your voting instructions, your shares will be voted "FOR" the resolution approving the compensation of our named executive officers.


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The persons named as attorneys-in-fact in the proxies, Dominick C. Colangelo and Gerard Michel, were selectedstrategies approved by the Board and to manage and carry out the operation of Directorsthe Company’s business. Our Board is committed to legal and areethical conduct in fulfilling its responsibilities and it expects all directors, as well as officers and employees of Vericel. All properly executed proxies submitted in timethe Company, to be counted at the Annual Meeting will be voted by such persons at the Annual Meeting. Whereadhere to Vericel’s Code of Business Conduct and Ethics, a choice has been specifiedcopy of which is available on the proxy with respect to the foregoing matters, the shares represented by the proxy will be voted in accordance with the specifications.Company’s website.

What is a broker non-vote?

If you hold your shares in street name and do not provide voting instructions to your broker, your shares will not be voted on any proposal on which your broker does not have discretionary authority to vote (a "broker non-vote"). Shares held by brokers who do not have discretionary authority to vote on a particular matter and who have not received voting instructions from their customers are counted as present for the purpose of determining whether there is a quorum at the Annual Meeting, but are not counted or deemed to be present or represented for the purpose of determining whether shareholders have approved that matter. Pursuant to applicable rules, brokers will have discretionary authority to vote on the proposal to ratify the appointment of PricewaterhouseCoopers LLP.

How does the Board of Directors recommend that I vote?

Our Board is committed to the continuous improvement of Directors recommends that you vote your shares:

"FOR" eachour corporate governance structure, the principles of enterprise-wide diversity and inclusion, the oversight of our corporate ESG initiatives and enhancing the composition and effectiveness of the nominees to the Board of Directors;

"FOR" the ratification of the appointment of PricewaterhouseCoopers LLP as Vericel's independent registered public accounting firm for the fiscal year ending December 31, 2018;

Every "1 YEAR" on the frequency of future non-binding, advisory votes to approve the compensation of our named executive officers; and

"FOR" the advisory resolution to approve the compensation of our named executive officers.

How do I vote my shares without attending the meeting?
itself.

If you are a shareholder of record, you may vote by granting a proxy. For shares held in street name, you may vote by submitting voting instructions to your broker or nominee. In any circumstance, you may vote:

By Internet or Telephone—You may vote by Internet or telephone by following the voting instructions on the proxy card and onwww.proxyvote.com or as directed by your broker or other nominee. In order to vote via the Internet or by telephone, you must have the shareholder identification number which is provided in your Notice.

By Mail—If you requested a proxy card by mail, you may vote by signing, voting and returning your proxy card in the envelope provided. You should sign your name exactly as it appears on the proxy card. If you are signing in a representative capacity (for example, as guardian, executor, trustee, custodian, attorney or officer of a corporation), you should indicate your name and title or capacity. If you vote by Internet or telephone, please do not mail the proxy card. Your proxy card must be received prior to the Annual Meeting.

Recent Governance Enhancements

   Board adoption of enhanced Compensation Clawback Policy, as discussed further on page 52 (2023)

   Oversight of an in-depth initiative to evaluate and enhance the Company’s cybersecurity incident response framework and readiness (2022-2023)

Termination of shareholder rights plan or “poison” pill (2021)

•   Implementation of comprehensive Corporate Governance Guidelines (2021)

   Adoption of formal Stock Ownership Guidelines, with which all directors and officers were in compliance as of December 31, 2023

Board Composition and Effectiveness

   Added new director with expertise in healthcare operations and payer matters (2021)

   Robust Board self-assessment process in place to continuously evaluate the relevant skills and attributes of the Board’s individual members as well as the effectiveness of the Board as a whole

Diversity & Inclusion

   Increased gender and racial diversity of Board (2021)

   Continued oversight of Vericel Diversity and Inclusion Advisory Committee, which is committed to furthering and strengthening our workforce diversity across all levels of the organization

ESG Oversight

   Oversaw the creation and publication of Vericel’s inaugural ESG report highlighting our Company’s commitment to incorporating ESG principles into our everyday business activities (2022)

   Designated the Governance and Nominating Committee to oversee management of ESG-related matters (2022)

Internet and telephone voting facilities will close at 11:59 p.m., Eastern Standard Time, on May 1, 2018.

2024 Proxy Statement19

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How do I vote my shares in person at the meeting?

If you are a shareholder of record (also referred to as "registered shareholder") and prefer to vote your shares in person at the meeting, bring proof of identification and request a ballot to vote at the meeting. You may vote shares held in street name only if you obtain a signed proxy from the record holder (broker or other nominee) giving you the right to vote the shares.

Even if you plan to attend the meeting, we encourage you to vote in advance by Internet, telephone or mail so that your vote will be counted even if you are unable to attend the meeting.

What does it mean if I receive more than one proxy card?

It generally means you hold shares registered in more than one account. To ensure that all your shares are voted, vote according to the instructions for each proxy card you receive.

May I change my vote?

Yes. Whether you have voted by Internet, telephone or mail you may change your vote and revoke your proxy by:

Sending a written statement to that effect to the Corporate Secretary of Vericel;

Voting by Internet or telephone at a later time;

Submitting a properly signed proxy card with a later date; or

Voting in person at the Annual Meeting.

What are the costs associated with the solicitation of proxies?

The cost of soliciting proxies will be borne by us. Voting results will be tabulated and certified by Broadridge Financial Solutions. Vericel may solicit shareholders by mail through its regular employees, and will request banks and brokers, and other custodians, nominees and fiduciaries, to solicit their customers who have our stock registered in the names of such persons and will reimburse them for their reasonable, out-of-pocket costs. Vericel may use the services of its officers, directors, and others to solicit proxies, personally or by telephone, without additional compensation.


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PROPOSAL 1

ELECTION OF DIRECTORS

Our Company’s Amended and Restated Bylaws (“Bylaws”) provide that the Board of Directors will consist of not less than five nor more than nine members, as fixed from time to timetime-to-time by a resolution of the Board, of Directors and that all directors will be elected annually. The Board of Directors currently consists of seveneight (8) directors. The persons named below as nominees for director will, if elected, each serve a term of one year expiring at the 2019 Annual Meeting2025 annual meeting of Shareholders andshareholders or until their successors are elected and qualified.

The table below sets forth Vericel's directors and nominees and their respective ages as of February 28, 2017.

Name Position Age Director Since 

Robert L. Zerbe, M.D.*

 Chairman of the Board of Directors  67  2006 

Dominick C. Colangelo*

 President and Chief Executive Officer and Director  54  2013 

Alan L. Rubino*

 Director  63  2005 

Heidi Hagen*

 Director  49  2013 

Steven Gilman, Ph.D.*

 Director  65  2015 

Kevin F. McLaughlin*

 Director  61  2015 

Paul Wotton, Ph.D.*

 Director  57  2015 
*
Director nominee

Director Nominees for Election at the 2018 Annual Meeting of Shareholders

The biographical description below for each director nominee includes the specific experience, qualifications, attributes and skills that led to the conclusion by the Board of Directors that such person should serve as a director of Vericel.

Robert L. Zerbe, M.D., a Director since January 2006 and Chairman of the Board of Directors since October 2012, was, until July 2016, the Chief Executive Officer of QUATRx Pharmaceuticals Company, a venture-backed drug development company which he co-founded in 2000. Prior to his role at QUATRx, Dr. Zerbe held several senior executive management positions with major pharmaceutical companies including Eli Lilly and Company (from 1982 to 1993) and Pfizer (formerly Parke-Davis) (from 1993 to 2000). During his tenure at Eli Lilly and Company, Dr. Zerbe's clinical research and development positions included Managing Director, Lilly Research Center U.K., and Vice President of Clinical Investigation and Regulatory Affairs. He joined Parke-Davis in 1993, becoming Senior Vice President of Worldwide Clinical Research and Development. In this capacity he led the clinical development programs for a number of key products, including Lipitor® and Neurontin®. Dr. Zerbe received his M.D. from the Indiana University School of Medicine, and has completed post-doctoral work in internal medicine, endocrinology and neuroendocrinology at Indiana University and the National Institutes of Health. He also serves on the Board of Directors of Metabolic Solutions Development Company and Cirius Therapeutics, both private companies focusing on metabolic diseases. The Board of Directors believes Dr. Zerbe's qualifications to sit on our Board of Directors include his management positions at major pharmaceutical companies, including the experience he gleaned in his clinical development roles.

Dominick C. Colangelo, a Director since March 2013, has served as Vericel's President and Chief Executive Officer since March 2013. Mr. Colangelo has more than twenty years of executive management and corporate development experience in the biopharmaceutical industry, including nearly


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a decade with Eli Lilly and Company. During his career, he has held a variety of executive positions of increasing responsibility in product development, pharmaceutical operations, sales and marketing, and corporate development. He has extensive experience in the acquisition, development and commercialization of products across a variety of therapeutic areas. During his tenure at Eli Lilly and Company, he held positions as Director of Strategy and Business Development for Lilly's Diabetes Product Group and also served as a founding Managing Director of Lilly Ventures. Mr. Colangelo received his B.S.B.A. in Accounting, Magna Cum Laude, from the State University of New York at Buffalo and a J.D. degree, with Honors, from the Duke University School of Law. The Board of Directors believes Mr. Colangelo's qualifications to sit on our Board of Directors include his significant contributions within the biopharmaceutical industry.

Alan L. Rubino, a Director since September 2005, has served as Chief Executive Officer and President of Emisphere Technologies, Inc., a publicly-held company headquartered in Roseland, New Jersey since September 2012. Prior to joining Emisphere, Mr. Rubino served as Chief Executive Officer and President of New American Therapeutics, Inc., a specialty pharmaceutical company, from October 2010 to August 2012, where he led the acquisition of penciclovir from Novartis AG. From February 2008 to September 2010, Mr. Rubino served as the Chief Executive Officer and President of Akrimax Pharmaceuticals, LLC, an integrated specialty pharmaceutical company. Prior to this he served as President and Chief Operating Officer of Pharmos Corporation, a biopharmaceutical company. Mr. Rubino has continued to expand upon a highly successful and distinguished career that included Hoffmann-La Roche, Inc., a research-focused healthcare company, from 1977 to 2001, where he was a member of the U.S. Executive and Operating Committees and an executive officer. During his Roche tenure, he held a series of key executive positions in marketing, sales, business operations, supply chain and human resource management. In addition, he was assigned to various executive committee roles in the areas of marketing, project management, and globalization of Roche Holdings. Mr. Rubino also held senior executive positions at PDI, Inc., a sales and marketing support company, and Cardinal Health, a company focused on improving the cost-effectiveness of health care, from 2001 to 2003. He received a Bachelor of Arts degree in economics from Rutgers University with a minor in biology/chemistry and also completed post-graduate educational programs at the University of Lausanne and Harvard Business School. Additionally, he serves on the Board of Advisors of Rutgers University School of Business and the Lerner Center for Pharmaceutical Studies. Mr. Rubino has also served as a member of the Board of Directors of SANUWAVE Health, Inc. since 2014, and since May 2010 of Genisphere, Inc., a private company that provides a nanotechnology platform for targeted drug delivery, a method of delivering medication to a patient that increases the concentration of the medication in targeted parts of the body. The Board of Directors believes Mr. Rubino's qualifications to sit on our Board of Directors include his leadership roles in the life sciences industry in a wide range of positions, including positions focused on sales and marketing and SEC matters.

Heidi Hagen, a Director since August 2013, has been a biotechnology and pharma operations and technology consultant with HH Consulting LLC since October 2012. Since October 2015, Ms. Hagen has served as Chief Strategy Officer for Vineti Inc., a privately-held company that develops and sells cloud-based software platforms for ordering, manufacturing and delivering personalized medicines. Previously, Ms. Hagen served as interim Chief Commercial Officer at ZappRx, Inc. from January 2015 to June 2015. Prior to that, Ms. Hagen served as Global Chief Operating Officer at Sotio LLC, a biotechnology company developing new therapies for the treatment of cancer and autoimmune diseases using its immunotherapy platform and proprietary cell-based technologies, from March 2013 to April 2014. Prior to joining Sotio, Ms. Hagen was Senior Vice President of Operations at Dendreon Corporation, from 2002 to 2012, where she was responsible for, among other duties, manufacturing and supply chain operations. Prior to joining Dendreon, Ms. Hagen spent nearly ten years at Immunex Corporation, where she held several positions in drug development and supply chain and operations management. Ms. Hagen earned her B.S. in cell and molecular biology, M.S. in bioengineering, and


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MBA at the University of Washington. The Board of Directors believes Ms. Hagen's qualifications to sit on our Board of Directors include her leadership roles in the biotechnology industry in a wide range of positions.

Steven C. Gilman, Ph.D., a Director since January 2015, currently serves as the Chairman of the Board of Directors and Chief Executive Officer of ContraFect Corporation. He previously served as the Executive Vice President, Research & Development and Chief Scientific Officer at Cubist Pharmaceuticals from September 2010 until its acquisition by Merck & Co. in January 2015. Prior to joining Cubist, Dr. Gilman served as Chairman of the Board of Directors of and Chief Executive Officer of ActivBiotics, Inc., a privately held biopharmaceutical company, from March 2004 to October 2007. Previously, Dr. Gilman worked at Millennium Pharmaceuticals, Inc., where he held a number of senior leadership roles including Vice President and General Manager, Inflammation. Prior to Millennium, he was Group Director at Pfizer Global Research and Development and has also held scientific, business, and academic appointments at Wyeth Pharmaceuticals, Inc., Cytogen Corporation, Temple Medical School, and Connecticut College. In addition, Dr. Gilman currently serves on the board of directors of Keryx Biopharmaceuticals, Inc., Momenta Pharmaceuticals, ContraFect Corporation and SCYNEXIS, Inc. Dr. Gilman had also served on the board of directors of the Massachusetts Biotechnology Association. Dr. Gilman received his Ph.D. and M.S. degrees in microbiology from Pennsylvania State University, his post-doctoral training at Scripps Clinic and Research Foundation, and received a B.A. in microbiology from Miami University of Ohio. The Board of Directors believes Dr. Gilman's qualifications to sit on our Board of Directors include his leadership roles in the biopharmaceutical industry in a wide range of positions.

Kevin F. McLaughlin, a Director since January 2015, has been the Senior Vice President, Chief Financial Officer and Treasurer at Acceleron Pharma Inc. since 2010. Previously he served as Senior Vice President and Chief Financial Officer of Qteros, Inc., a cellulosic biofuels company from 2009 to 2010. From 2007 through 2009, he served as the Chief Operating Officer and a director of Aptius Education, Inc., a company which offers publishing services, which he co-founded in 2007. From 1996 through 2007, Mr. McLaughlin held several executive positions with PRAECIS Pharmaceuticals, Inc. He joined PRAECIS as their first Chief Financial Officer where he had responsibility for private financings, partnership financings, the company's initial public offering and subsequent stock offering. Later, Mr. McLaughlin became COO, and then President and Chief Executive Officer, and he served as a member of the board of directors. In this capacity he was responsible for negotiating the sale of the company to GlaxoSmithKline. He began his career in senior financial roles at Prime Computer and Computervision Corporation. Mr. McLaughlin is a member of the Board of Directors of Stealth BioTherapeutics Inc., a privately-held biotechnology company. Mr. McLaughlin received a B.S. in business from Northeastern University and an MBA from Babson College. The Board of Directors believes Mr. McLaughlin's qualifications to sit on our Board of Directors include his leadership roles in the biopharmaceutical industry in a wide range of positions.

Paul Wotton,Ph.D., a Director since January 2015, currently serves as the President and Chief Executive Officer of Sigilon Therapeutics, Inc. Prior to that, he served as the Co-Chairman of the Integration Management Office at Astellas Pharma US, Inc. from February 2016 until May 2016. He served as the President and Chief Executive Officer and a member of the board of directors of Ocata Therapeutics, Inc. from July 2014 until its acquisition by Astellas Pharma US Inc. in February 2016. Prior to Ocata Therapeutics, Inc., Dr. Wotton served as President and Chief Executive Officer and a member of the board of directors of Antares Pharma Inc. from October 2008 to June 2014. Prior to joining Antares, Dr. Wotton was the Chief Executive Officer of Topigen Pharmaceuticals and prior to Topigen, he was the Global Head of Business Development of SkyePharma PLC. Earlier in his career he held senior level positions at Eurand International BV, Penwest Pharmaceuticals, Abbott Laboratories and Merck, Sharp and Dohme. Dr. Wotton is Chairman of the Board of Directors of


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Cynata Therapeutics Limited and a member of the board of directors of Veloxis Pharmaceuticals A/S, where he is also Chairman of the Compensation Committee. He is also past Chairman of the Emerging Companies Advisory Board of BIOTEC Canada. In 2014, Dr. Wotton was named Ernst & Young Entrepreneur of the Year for Life Sciences, New Jersey. Dr. Wotton received his Ph.D. in pharmaceutical sciences from the University of Nottingham. The Board of Directors believes Dr. Wotton's qualifications to sit on our Board of Directors include his leadership roles in the life sciences industry in a wide range of positions.

Vote Required and Board of Directors' Recommendation

The affirmative vote of a plurality of the total shares of common stock entitled to vote and be represented in person or by proxy and entitled to vote is required for the election of each of the nominees. It is the intention of the persons named as proxies to vote such proxy FOR the election of all nominees, unless otherwise directed by the shareholder. The Board of Directors knows of no reason why any of the nominees would be unable or unwilling to serve, but if any nominee should for any reason be unable or unwilling to serve, the proxies will be voted for the election of such other person for the office of director as the Board of Directors may recommend in the place of such nominee.

Shares present or represented and not so marked as to withhold authority to vote for a particular nominee will be voted in favor of a particular nominee and will be counted toward such nominee'snominee’s achievement of a plurality. Shares present at the meeting or represented by proxy where the shareholder properly withholds authority to vote for such nominee in accordance with the proxy instructions and "broker non-votes"“broker non-votes” will not be counted toward such nominee'snominee’s achievement of a plurality.

Board Refreshment and Succession Planning

The Board of Directors recommends that shareholders voteFORCompany regularly examines the election of each nominee named in the above table.

Board Meetingsexperience and Committees

During the fiscal year ended December 31, 2017, the Board of Directors held twelve meetings. Each director serving on the Board of Directors in such fiscal year attended at least 85% of such meetings of the Board of Directors and the Committees on which he or she served.

Audit Committee

Under the terms of its current Charter, the Audit Committee's responsibilities include reviewing with Vericel's independent accountants and management the annual financial statements and independent accountants' opinion, reviewing the scope and results of the examination of Vericel's financial statements by the independent accountants, reviewing all professional services performed and related fees by the independent accountants, approving the retention of the independent accountants and periodically reviewing Vericel's accounting policies and internal accounting and financial controls. The Audit Committee may delegate duties or responsibilities to subcommittees or to one member of the Audit Committee. Mr. McLaughlin (Chair), Mr. Rubino and Dr. Zerbe were members of the Audit Committee during the fiscal year ended December 31, 2017. During the fiscal year ended December 31, 2017, the Audit Committee held six meetings. All membersexpertise of our Audit Committee are independent (as independence is defined in Rule 5605(a)(2)Board as a whole to ensure alignment between the Board’s abilities and as required under Rule 5605(c)(2) of the NASDAQ listing standards). Since March 2015, Mr. McLaughlin has been designated as an audit committee financial expert as defined in the rules of the Securitiesour strategic priorities and Exchange Commission (the "SEC"). The Audit Committee acts pursuant to a written charter, a current copy of which is available on the Investor Relations page of our website, www.vcel.com, and by following the Corporate Governance link. For additional information concerning the Audit Committee, see "Report of the Audit Committee of the Board of Directors."


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Compensation Committee

Under the terms of its current Charter, the Compensation Committee's responsibilities include determining and approving salary and bonus levels and equity award grants with respect to executive officers, determining and approving equity award grants with respect to all employees, and reviewing and proposinglong-range plan. We seek directors who will bring to the Board a deep and wide range of Directors changesexperiences in director compensation. In carrying out these responsibilities, the Compensation Committee reviews all componentsbusiness world and diverse problem-solving talents. The Company believes that the Board should represent an appropriate and relevant mix of executive officer compensation for consistencyskills, industry experience, backgrounds, ages and diversity (inclusive of race, gender and ethnicity). Typically, directors will be individuals who have demonstrated high achievement in business or another field, enabling them to provide strategic support and guidance to the Company. Particular areas of expertise include corporate strategy and development, commercial sales and marketing, commercial operations and execution, research and development, technical operations, familiarity with the Compensation Committee's compensation philosophymanufacturing biotechnology and strategy. In addition, the Compensation Committee is responsible for retaining and approving the compensation of any compensation advisers and evaluating the independence of any such compensation advisers. The Compensation Committee may delegate duties or responsibilities to subcommittees or to one membermedical device products, knowledge of the Compensation Committee. Mr. Rubino (Chair), Ms. Hagenlegal and Dr. Gilman were memberscompliance issues facing the life science industry, experience concerning the policies and procedures of public and private payers in the Compensation Committee duringmedical technology and biopharmaceutical space, corporate finance, financial and/or accounting expertise, organizational leadership, development and management, public company management and disclosure, and corporate risk assessment and prior experience in the fiscal year ended December 31, 2017. During the fiscal year ended December 31, 2017, the Compensation Committee held seven meetings. All members of our Compensation Committee are independent (as independence is defined in Rule 5605(a)(2) of the NASDAQ listing standards). medical technology, biopharmaceutical and complex biologics industries.

Identifying and Evaluating Candidates for Director

The Compensation Committee acts pursuant to a written Charter, a current copy of which is available on the Investor Relations page of our website, www.vcel.com, and by following the Corporate Governance link.

Governance and Nominating Committee

Under the terms of its current Charter, the Governance and Nominating Committee's (the "Governance Committee") responsibilities include assisting Vericel's Board of Directors in fulfilling its responsibilities by reviewing and reporting to the Board of Directors on (i) corporate governance compliance mechanisms, (ii) corporate governance roles amongst management and directors, and (iii) establishing a process for identifying and evaluating nominees for the Board of Directors. The Governance Committee may delegate duties or responsibilities to subcommittees or to one member of the Governance Committee. The Governance Committee also considers qualified candidates for appointment and nomination for election to the Board of Directors and makes recommendations concerning such candidates. Consistent with this function, the Governance Committee encourages continuous improvement of, and fosters adherence to, our corporate governance policies, procedures and practices at all levels. Ms. Hagen (Chair), Dr. Zerbe and Dr. Wotton were members of the Governance Committee during the fiscal year ended December 31, 2017. During the fiscal year ended December 31, 2017, the Governance Committee held four meetings. All members of the Governance Committee are independent (as independence is defined in Rule 5605(a)(2) of the NASDAQ listing standards). The Governance Committee acts pursuant to a written charter, a current copy of which is available on the Investor Relations page of our website, www.vcel.com, and by following the Corporate Governance link.

Director Nominations

The Governance Committee evaluates and recommends to the Board of Directors the nominees for each election of directors. In fulfilling its responsibilities,Both the Governance and Nominating Committee considersand the following factors, among others:

Board use a variety of methods for identifying and evaluating such nominees, and the appropriate size of ourGovernance and Nominating Committee, in consultation with the Chairman and other Board of Directors and its committees;

members, regularly assesses the needs of Vericel with respect to the particular talents and experience of its directors;

the nominee's interest in becoming an effective, collaborative membercomposition of the Board and each committee to evaluate their effectiveness and whether or not changes should be considered. The full Board annually determines the diversity of Directors, and the nominee's ability to work in a collegial style with the other directors;

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the knowledge,specific skills and experience of nominees, including experience incharacteristics that could improve the life sciences industry, medical products, medical research, medicine, business, finance, administration or public service;

experience with accounting rulesoverall quality and practices;

experience with regulatory and SEC requirements applicable to public companies;

experience with regulatory requirements applicable to our industry;

appreciationability of the relationshipBoard to carry out its oversight of our business to the changing needs of society;Company and

balance between the benefit of continuity and the desire for a fresh perspective provided by new members.
other functions.

The Governance Committee'sand Nominating Committee’s goal is to assemble a Board of Directors that brings to Vericel a variety of perspectives and skills derived from high quality business and professional experience.experience, while considering the appropriate size of both the Board and its committees. In doing so, the Governance and Nominating Committee also considers candidates with appropriate non-business backgrounds.

Neither the Governance Committee nor the Board of Directors has a specific policy with regard to the consideration of diversity in identifying director nominees. However, both may consider the diversity of background and experience of a director nominee in the context of the overall composition of the Board of Directors at that time, such as diversity of knowledge, skills, experience, geographic location, age, gender, and ethnicity. In general, the Governance and Nominating Committee seeks director nominees with the talents and backgrounds that provide the Board of Directors with an appropriate mix of knowledge, skills and experience for the needs of Vericel'sVericel’s business. The Governance Committee and the Board of Directors discuss the composition of directors on the Board of Directors, including diversity of background and experience, as part of the annual Board of Directors evaluation process.

Other than the criteria listed above, there are no stated minimum criteria for director nominees. The Governance Committee does, however, recognize that under applicable regulatory requirements at least one member of the Board of Directors must meet the criteria for an "audit committee financial expert" as defined by SEC rules, and that at least a majority of the members of the Board of Directors must meet the definition of "independent director" under the NASDAQ listing standards or the listing standards of any other applicable self-regulatory organization. The Governance Committee also believes it appropriate for at least one member of Vericel's management to participate as a member of the Board of Directors.

The Governance Committee identifies nominees by first evaluating the current members of the Board of Directors willing to continue in service. Current members of the Board of Directors with skills and experience that are relevant to our business and who are willing to continue in service are considered for re-nomination, balancing the value of continuity of service by existing members of the Board of Directors with that of obtaining a new perspective.
1SUCCESSION PLANNING

   The Governance and Nominating Committee identifies nominees by first evaluating the current members of the Board of Directors willing to continue in service.

   Current members of the Board with skills and experience that are relevant to our business and who are willing to continue in service are considered for re-nomination, balancing the value of continuity of service by existing members of the Board with that of obtaining a new perspective.

   If any member of the Board of Directors that is up for re-election at an upcoming annual meeting of shareholders does not wish to continue in service, the Governance and Nominating Committee identifies the desired skills and experience of a new nominee in light of the criteria above.

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2IDENTIFICATION OF CANDIDATES

   Current members of the Governance and Nominating Committee and the Board of Directors will beare polled for suggestions as to individuals meeting the criteria of the Governance and Nominating Committee.

   Research may also be performed to identify qualified individuals.

   If the Governance and Nominating Committee believes that the Board of Directors requires additional candidates for nomination, the Governance and Nominating Committee may explore alternative sources for identifying additional candidates. This may include engaging, as appropriate, a third-party search firm to assist in identifying qualified candidates.


3INDEPENDENCE AND BOARD COMPOSITION REQUIREMENTS

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The Governance and Nominating Committee recognizes that under applicable regulatory requirements at least one member of the Board of Directors must, and believes that it is preferable that more than one member of the Board of Directors should, meet the criteria for an “audit committee financial expert” as defined by SEC rules, and that at least a majority of the members of the Board must meet the definition of “independent director” under the Nasdaq listing standards or the listing standards of any other applicable self-regulatory organization that Vericel is subject to or governed by. The Governance and Nominating Committee also believes that it is appropriate for at least one member of Vericel’s management to participate as a member of the Board.

4ADDITIONAL QUALIFICATIONS

There are no stated minimum criteria for director nominees, and the Governance and Nominating Committee may consider such other factors as it deems are in the best interests of Vericel and its shareholders. In general, and given Vericel’s position as a leader in the biotechnology and medical technology space, the Board believes it should be comprised of persons with skills and experience in areas such as:

   Corporate strategy and development;

   Commercial sales and marketing;

   Commercial operations and execution;

   Research and development;

   Technical operations;

   Manufacturing of biotechnology and medical device products;

   Knowledge of the legal and compliance issues facing the life science industry;

   Experience concerning the policies and procedures of public and private payers in the medical technology and biopharmaceutical space;

   Corporate finance;

   Financial and/or accounting expertise and experience with regulatory and SEC requirements applicable to public companies;

   Organizational leadership, development and management;

   Public company management and disclosure;

   Corporate risk assessment, management, and prior experience in the medical technology, biopharmaceutical and complex biologics industries; and

   Knowledge of, and experience handling, cybersecurity-related issues currently facing publicly-traded organizations

5MEETING AND ENGAGING WITH CANDIDATES

Following the identification of one or more potential candidates to serve on The Board, members of the Governance and Nominating Committee will generally be provided with a copy of each candidate’s resume and any additional information concerning the candidate’s skills and qualifications. One or more members of the Governance and Nominating Committee will then conduct an interview of each candidate. The Company’s CEO may also participate in such interview, if desired.

6DECISION AND NOMINATION

Once the Governance and Nominating Committee identifies an individual to serve as a new director, the Committee will generally commission an independent background check of that individual to confirm the candidate’s suitability to serve on Vericel’s Board. Upon obtaining the results of the background check, the Governance and Nominating Committee will again discuss the candidate’s suitability for membership on the Board and will normally share its findings and recommendation with all members of the Board.

7ELECTION

Once the Governance and Nominating Committee has reached a decision to invite a new member to the Board it will make a formal recommendation to the Board for the candidate’s election. Following approval of Board resolutions to elect the new member, an invitation to join the Board will be extended to the candidate, normally by the Chairman of the Board.

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Commitment to Diversity

The Governance and Nominating Committee also actively seeks out highly-qualified diverse candidates. In February 2020, the Board formalized its longstanding practice of considering women and minority candidates for open director positions by amending the Charter of the Governance and Nominating Committee and its Director Nominations Policy to clearly state that in filling each open director position the Governance and Nominating Committee will endeavor to actively seek out highly-qualified diverse candidates (including diversity on the basis of gender, race and ethnicity) to include in the pool from which director nominees are chosen. Additionally, in situations where the Governance and Nominating Committee engages a third-party search firm to assist in a Board member search, the policy requires that the search firm actively seek out highly qualified female and racially/ethnically diverse candidates, as well as individuals with diverse backgrounds, skills and experiences, to include in the candidate pool. The Board most recently added a member in 2021, when it conducted a nationwide search for a new director that resulted in the appointment of Lisa Wright on June 1, 2021.

Board’s Skills and Experience

All of our director nominees exhibit high integrity, sound business judgment, innovative thinking, collegiality and a knowledge of corporate governance requirements and practices. As a group, our director nominees bring a balance of relevant skills and experience to our boardroom, including those listed below:

 Robert
Zerbe, M.D.
Dominick
Colangelo
Heidi
Hagen
Alan
Rubino
Kevin
McLaughlin
Steven
Gilman, Ph.D.
Paul
Wotton, Ph.D.
Lisa
Wright
Prior BOD Experience 
Industry Experience        
Medical Technologies      
BioPharma
Complex Biologics     
Payer       
Healthcare Operations       
Functional Expertise        
CEO/GM
Finance    
Chief Operating Officer     
Marketing/Sales    
Research and Development    
Technical Operations     
Business Development   
Geography        
North America
Asia/Middle East       
Europe    
Demographics        
Age7360556967716349
Tenure20062013201320052015201520152021
Male/FemaleMMFMMMMF
Race/Ethnicity        
African American or Black       
Alaskan Native or Native American        
Asian        
Hispanic or Latinx        
Native Hawaiian or Pacific Islander        
White 
LGBTQ+        

Directors who are Military Veterans: 0

Directors with Disabilities: 0

Directors who Identify as Middle Eastern: 0

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Director Nominees for Election at the 2024 Annual Meeting of Shareholders

The biographical description below for each director nominee includes the specific experiences, qualifications, attributes and skills that led to the conclusion by the Board of Directors that such person should serve as a director of Vericel.

Robert Zerbe,
M.D., 73

Independent

Chairman of the Board

Retired Chief Executive Officer,
QUATRx Pharmaceuticals Company

Director Since: 2006

Other Current Public Company Directorships:

•  None

Vericel Board committee(s):

•  Audit Committee

KEY EXPERIENCE AND QUALIFICATIONS

•  BioPharma: Dr. Zerbe has held numerous senior management positions at major pharmaceutical companies throughout his career, including serving as Chief Executive Officer of QUATRx Pharmaceuticals Company as well as senior positions at both Eli Lilly and Company and Pfizer.

•  CEO/GM: Served as CEO of a drug development company for over 15 years

•  Research & Development: Led the clinical development programs for a number of key products, including Lipitor and Neurontin, at Pfizer

PROFESSIONAL HIGHLIGHTS

•  Chief Executive Officer of QUATRx Pharmaceuticals Company, a venture-backed drug development company, which he co-founded (2000-2016)

•  Senior Vice President of Worldwide Clinical Research and Development of Pfizer (formerly Parke-Davis), as well as other senior executive management positions (1993-2000)

•  Managing Director, Lilly Research Center U.K., of Eli Lilly and Company (including Vice President of Clinical Investigation and Regulatory Affairs, as well as several other clinical research and development positions) (1982-1993)

OTHER LEADERSHIP POSITIONS AND EXPERIENCE

•  Member of the boards of directors of Metabolic Solutions Development Company and Cirius Therapeutics, both private companies focused on metabolic diseases

EDUCATION

•  M.D. from Indiana University School of Medicine

•  Post-doctoral work in internal medicine, endocrinology and neuroendocrinology at Indiana University and the National Institutes of Health

Dominick
Colangelo, 60

President and Chief Executive Officer, Vericel

Director Since: 2013

Other Current Public Company Directorships:

•  Trevi Therapeutics, Inc.

Vericel Board committee(s):

•  None

KEY EXPERIENCE AND QUALIFICATIONS

•  CEO/GM: Mr. Colangelo has more than 20 years of executive management experience in the biopharmaceutical industry. For the past 10 years he has served as President and CEO of Vericel, spearheading the acquisition of MACI and Epicel and leading the Company through an extended period of significant revenue and market growth. Mr. Colangelo also served for more than a decade in senior leadership positions at Eli Lilly and Company.

•  Finance: Mr. Colangelo possesses a significant accounting and finance background, which has been developed through education, strategy and business development roles, as well as his service on the audit committee of the board of directors of Trevi Therapeutics.

•  Marketing/Sales: Extensive experience in the acquisition, development and commercialization of products across a variety of therapeutic areas

•  Business Development: Experience gained through a variety of executive positions in product development, pharmaceutical operations and corporate development

PROFESSIONAL HIGHLIGHTS

•  President and Chief Executive Officer and a member of the Board of Directors of Vericel (2013-present)

•  Director of Strategy and Business Development for Eli Lilly’s Diabetes Product Group and founding Managing Director of Lilly Ventures at Eli Lilly and Company

OTHER LEADERSHIP POSITIONS AND EXPERIENCE

•  Member of the board of directors of Trevi Therapeutics, Inc., a publicly-traded clinical stage biopharmaceutical company focused on the development and commercialization of treatments for chronic cough conditions. Mr. Colangelo is a member of both the audit and compensation committees of the Trevi Therapeutics board.

EDUCATION

•  B.S.B.A. in Accounting, Magna Cum Laude, from the State University of New York at Buffalo

•  J.D., with honors, from the Duke University School of Law

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Heidi Hagen,
55

Independent

Former Chief Technical Officer, Sonoma Biotherapeutics

Director Since: 2013

Other Current Public Company Directorships:

•  None

Vericel Board committee(s):

•  Compensation and Governance and Nominating (Chair) Committees

KEY EXPERIENCE AND QUALIFICATIONS

•  BioPharma/Complex Biologics: Ms. Hagen possesses more than 30 years of product development and leadership experience within the biopharmaceutical and medical device industries, having successfully built organizations and executed development programs within both established and start-up environments.

•  Chief Operating Officer/Technical Operations: Ms. Hagen has developed extensive operations experience throughout her career, including while serving at multiple commercial-stage biotechnology companies. In those capacities, Ms. Hagen has developed particular expertise in technical operations, where she has overseen production operations for multiple complex biologics across a variety of therapeutic areas.

PROFESSIONAL HIGHLIGHTS

•  Chief Technical Officer of Sonoma Biotherapeutics, a privately-held biotechnology company (2021-2022)

•  Interim Chief Executive Officer and member of the board of directors of Ziopharm Oncology, Inc., a publicly-traded company developing immune-oncology gene and cell therapies (2019-2021)

•  Co-founder and Advisor and former Chief Strategy Officer of Vineti, Inc., a software platform company for cell and gene therapy supply chain management (2015-present)

•  Senior Vice President of Operations for Dendreon Corporation, a commercial biotechnology company (2002-2012)

OTHER LEADERSHIP POSITIONS AND EXPERIENCES

•  Member of the boards of directors of Obsidian Therapeutics, Inc., a privately-held organization focused on treating cancer through cell and gene therapies, Applied Stem Cell, a privately-held organization developing proprietary gene editing and stem cell technology platforms, and A-Alpha Bio, a privately-held organization focused on developing synthetic biotechnology and machine learning to accelerate drug development

EDUCATION

•  B.S. in cell and molecular biology, M.S. in bioengineering, and M.B.A. from the University of Washington

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Alan Rubino,
69

Independent

Former Chief Executive Officer, Emisphere Technologies, Inc.

Director Since: 2005

Other Current Public Company Directorships:

•  None

Vericel Board committee(s):

•  Audit and Compensation (Chair) Committees

KEY EXPERIENCE AND QUALIFICATIONS

•  CEO/GM: Mr. Rubino possess a wealth of experience across multiple disciplines within the biotechnology and pharmaceutical industries. Mr. Rubino recently served for seven years as CEO of Emisphere Technologies, Inc., a publicly-traded drug delivery company, as well as CEO of RenovaCare, a publicly-held biotechnology company.

•  Marketing/Sales/Business Development: Mr. Rubino spent 24 years with Roche where he served as a member of the executive committee for ten years and presided over 30 product launches and brand marketing execution plans. He also had leading roles in the acquisitions of Syntex Labs and Boehringer-Mannheim.

•  Operations: Throughout his career, Mr. Rubino has provided enterprise-wide leadership over corporate, marketing, sales, supply chain and human resources management functions.

PROFESSIONAL HIGHLIGHTS

•  President and Chief Executive Officer of RenovaCare, a publicly-held biotechnology company (2019-2021)

•  Chief Executive Officer of Emisphere Technologies, Inc., a publicly-held drug delivery company, which was acquired by Novo Nordisk for $1.8B (2012-2019)

•  Chief Executive Officer and co-founder of New American Therapeutics, Inc., which acquired Denavir from Novartis (New American was subsequently sold to Renaissance Pharma, LLC for a 49% IRR to investors)

•  Chief Executive Officer and co-founder of Akrimax Pharmaceuticals, LLC, where he in-licensed Tirosint from IBSA Institut Biochimique SA for the U.S. market

OTHER LEADERSHIP POSITIONS AND EXPERIENCES

•  Currently serves as Executive Chairman of the board of directors of AMO Pharma Limited, a privately-held UK-based company focused on special therapeutics for rare diseases (2021-present)

•  Former member of boards of directors of numerous public and privately-held organizations, including SANUWAVE Health, Inc., and Genisphere, Inc.

EDUCATION

•  B.A. in economics from Rutgers University with a minor in biology/chemistry

•  Post-graduate educational programs at the University of Lausanne and Harvard Business School

Kevin
McLaughlin,
67

Independent

Former Chief Financial Officer and Treasurer, Acceleron Pharma Inc.

Director Since: 2015

Other Current Public Company Directorships:

•  None

Vericel Board committee(s):

•  Audit (Chair) Committee

KEY EXPERIENCE AND QUALIFICATIONS

•  BioPharma: Mr. McLaughlin has more than 40 years of operating management and financial experience spanning the biotech, high-tech and education industries.

•  Finance: Mr. McLaughlin served for 11 years as the Senior Vice President, Chief Financial Officer and Treasurer of Acceleron, Pharma Inc., until its acquisition by Merck & Co. in 2021. Prior to Acceleron, he served as Senior Vice President and Chief Financial Officer of Qteros, Inc., a cellulosic biofuels company.

PROFESSIONAL HIGHLIGHTS

•  Senior Vice President, Chief Financial Officer and Treasurer of Acceleron Pharma Inc., a publicly-traded biopharmaceutical company (2010-2021)

•  Senior Vice President and Chief Financial Officer of Qteros, Inc., a cellulosic biofuels company (2009-2010)

•  Co-founder, Chief Operating Officer and a director of Aptius Education, Inc., a publishing company (2007-2009)

•  President and Chief Executive Officer and a member of the board of directors of PRAECIS Pharmaceuticals until its sale to GSK plc (formerly GlaxoSmithKline). Mr. McLaughlin joined PRAECIS as its first Chief Financial Officer and also served as Chief Operating Officer.

OTHER LEADERSHIP POSITIONS AND EXPERIENCES

•  Former member of the board of directors of Decibel Therapeutics, a clinical-stage and public biotechnology company dedicated to discovering treatments to restore and improve hearing and balance, which was acquired by Regeneron Pharmaceuticals in 2023

•  Member of the board of directors of Combined Therapeutics, Inc., a privately-held company focused on the development of mRNA treatments

EDUCATION

•  B.S. in business from Northeastern University and an M.B.A. from the F.W. Olin Graduate School of Business at Babson College

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Steven Gilman,
71

Independent

Retired Chairman and Chief Executive Officer, ContraFect Corporation

Director Since: 2015

Other Current Public Company Directorships:

•  SCYNEXIS, Inc.

•  Akebia Therapeutics, Inc.

Vericel Board committee(s):

•  Compensation Committee

KEY EXPERIENCE AND QUALIFICATIONS

•  BioPharma: Dr. Gilman has a wealth of leadership experience in the biopharmaceutical space, which has been developed while serving in senior roles across the industry. Dr. Gilman has served as the Chief Executive Officer at both ContraFect Corporation until his retirement in 2019, and earlier in his career at ActivBiotics, Inc., a privately-held biopharmaceutical company.

•  Research & Development/Technical Operations: In addition to his core management experience, Dr. Gilman has served in key Research and Development and Operations roles during his career. Notably, Dr. Gilman served as Executive Vice President, Research and Development and Chief Scientific Officer for five years at Cubist Pharmaceuticals, before the company’s acquisition by Merck & Co. in 2015.

PROFESSIONAL HIGHLIGHTS

•  Chairman and Chief Executive Officer of ContraFect Corporation (2015-2019)

•  Executive Vice President, Research & Development and Chief Scientific Officer at Cubist Pharmaceuticals (2010-2015)

•  Chairman and Chief Executive Officer of ActivBiotics, Inc., a privately-held biopharmaceutical company (2004-2007)

•  Vice President and General Manager, Inflammation, at Millennium Pharmaceuticals, Inc.

•  Group Director, Global Research and Development, Pfizer

•  Held scientific, business, and academic appointments at Wyeth Pharmaceuticals, Inc., Cytogen Corporation, Temple Medical School, and Connecticut College

OTHER LEADERSHIP POSITIONS AND EXPERIENCES

•  Former member of board of directors of the Massachusetts Biotechnology Association

•  Former member of the boards of directors of ContraFect Corporation and Momenta Pharmaceuticals, Inc.

•  Held advisory roles on the Penn State University biotechnology board and the Northeastern University drug discovery board

EDUCATION

•  B.A. in microbiology from Miami University of Ohio

•  Ph.D. and M.S. in microbiology from Pennsylvania State University

•  Post-doctoral training at Scripps Clinic and Research Foundation

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Paul Wotton,
Ph.D., 63

Independent

Executive Director and Chairman of the Board, Rice Biotech Launch Pad; Adjunct Professor, Rice University

Director Since: 2015

Other Current Public Company Directorships:

•  Cynata Therapeutics Limited

Vericel Board committee(s):

•  Governance and Nominating Committee

KEY EXPERIENCE AND QUALIFICATIONS

•  BioPharma/Complex Biologics/Business Development/Marketing and Sales: Dr. Wotton has served in key leadership roles across the pharmaceutical and biotech industries throughout his career and has been integral in a number of high-profile business development transactions during that period. While CEO of Obsidian Therapeutics, Inc., Dr. Wotton spearheaded key deals with Vertex Pharmaceuticals and M.D. Anderson, and earlier in his career, while CEO at Siglion Therapeutics, Inc., he oversaw the eventual acquisition of the company by Eli Lilly and Company. Dr. Wotton’s experiences provide key insight to the Vericel leadership team as the Company continues to investigate expanding its product portfolio with another highly-synergistic therapy.

PROFESSIONAL HIGHLIGHTS

•  President and Chief Executive Officer and a board member of Obsidian Therapeutics, Inc., a privately-held company (2019-2022)

•  Founding President and Chief Executive Officer of Sigilon Therapeutics, Inc., a cell therapeutics company (2016-2019)

•  President and Chief Executive Officer and member of the board of directors of Ocata Therapeutics, Inc. (from July 2014 until its acquisition by Astellas Pharma US, Inc. in February 2016)

•  President and Chief Executive Officer and member of the board of directors of Antares Pharma, Inc., a publicly-traded biopharmaceutical company (2008-2014)

•  Held senior level positions at Eurand International BV, Penwest Pharmaceuticals, Abbott Laboratories and Merck, Sharp and Dohme

OTHER LEADERSHIP POSITIONS AND EXPERIENCES

•  Chair of the board of directors of Kytopen, a privately-held biotechnology company focused on developing cellular and genome engineering platforms

•  Former member of the board of directors and Chairman of the compensation committee of Veloxis Pharmaceuticals A/S

•  Past Chairman of the Emerging Companies Advisory Board of BIOTEC Canada

•  Named Ernst & Young Entrepreneur of the Year for Life Sciences, New Jersey, in 2014

EDUCATION

•  Bachelor’s in Pharmacy, with honors, from University College London

•  Ph.D. in pharmaceutical sciences from the University of Nottingham

•  M.B.A. from Kingston Business School

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Lisa Wright, 49

Independent

President and Chief Executive Officer, Community Health Choice, Inc.

Director Since: 2021

Other Current Public Company Directorships:

•  None

Vericel Board committee(s):

•  Governance and Nominating Committee

KEY EXPERIENCE AND QUALIFICATIONS

•  CEO/GM/Payer/Healthcare Operations: Ms. Wright is President and Chief Executive Officer of Community Health Choice, Inc., a managed care organization with approximately 430,000 members and a provider community consisting of over 10,000 physicians and 100 hospitals in the greater Houston area. She is an accomplished healthcare executive with a track record of strong strategic, operations and financial performance across a number of leading healthcare organizations.

•  Importantly, Ms. Wright brings to the Vericel Board key expertise in the payer and provider aspects of the healthcare system, which is bolstered by her deep understanding of healthcare economics and the full healthcare ecosystem. Her experiences will prove valuable as we continue our journey as a high-growth commercial business with multiple products with varied reimbursement models.

PROFESSIONAL HIGHLIGHTS

•  President and Chief Executive Officer of Community Health Choice, Inc., a local, non-profit, Managed Care Organization (MCO), offering Children’s Medicaid (STAR), CHIP (Children’s Health Insurance Plan) and DSNP (Dual Special Needs Plan), and participant in the Health Insurance Marketplace (2020-present)

•  North Regional Medicare President for WellCare Health Plans (2018-2020)

•  President of the Dual Special Needs Plan, Medicare-Medicaid Plan and Nursing Facilities lines of business in Texas at UnitedHealthcare (2014-2018)

•  Began career in a variety of roles of increasing responsibility at Anthem

OTHER LEADERSHIP POSITIONS AND EXPERIENCES

•  Member of the boards of directors of several non-profit organizations in Houston

EDUCATION

•  B.A. in communication from the University of Kentucky

•  M.B.A. from the University of Maryland

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Shareholder Recommendations

The Governance and Nominating Committee will evaluate any recommendation for director nomineenominees proposed by a shareholder whowho: (i) has continuously held at least 1% of the outstanding shares of our common stock entitled to vote at the annual meeting of shareholders for at least one year by the date the shareholder makes the recommendationrecommendation; and (ii) undertakes to continue to hold the common stock through the date of the meeting. In order to be evaluated in connection with Vericel'sVericel’s established procedures for evaluating potential director nominees, any recommendation for a director nominee submitted by a qualifying shareholder must be received by Vericel no later than 120 days prior to the anniversary of the date proxy statements were made available to shareholders in connection with the prior year's Annual Meeting of Shareholders.year’s annual meeting. Any shareholder recommendation for a director nominee must be submitted to the CorporateGeneral Counsel and Secretary, in writing, at 64 Sidney St., Cambridge, MAMassachusetts 02139, and must contain the following information:

a statement by the shareholder that he/she is the holder of at least 1% of our common stock and that the stock has been held for at least a year prior to the date of the submission and that the shareholder will continue to hold the shares through the date of the Annual Meeting of Shareholders;

the candidate's name, age, contact information and current principal occupation or employment;

a description of the candidate's qualifications and business experience during, at a minimum, the last five years, including the candidate's principal occupation and employment and the name and principal business of any corporation or other organization in which the candidate was employed; and

the candidate's resume.

A statement by the shareholder that he/she is the holder of at least 1% of our common stock and that the stock has been held for at least one year prior to the date of the submission and that the shareholder will continue to hold the shares through the date of the annual meeting;
The candidate’s name, age, contact information and current principal occupation or employment;
A description of the candidate’s qualifications and business experience during, at a minimum, the last five years, including the candidate’s principal occupation and employment and the name and principal business of any corporation or other organization at which the candidate was employed; and
The candidate’s resume.

The Governance and Nominating Committee will evaluate recommendations for director nominees submitted by directors, management or qualifying shareholders in the same manner, using the criteria stated above.

All directors and director nominees will submit a completed form of directors'director and officers'officer questionnaire as part of the nominating process. The process may also include interviews and additional background and reference checks for non-incumbent nominees, at the discretion of the Governance and Nominating Committee.

Board of Directors Leadership Structure
Board’s Role and Responsibilities

The Board of Directors' general policy is that the position of Chairman

Overall Role of the Board of Directors may be held

The Board is elected by the CEO, but that ifshareholders to oversee their interests in the long-term success of the Company. The Board serves as the ultimate decision-making body of the Company, except for those positionsmatters reserved to, or shared with, the shareholders. The core responsibility of a director is to fulfill his or her duties of care and loyalty and to otherwise exercise sound business judgment in the best interests of Vericel and its shareholders. The Board oversees the proper safeguarding of the Company’s assets, the maintenance of appropriate financial and other internal controls and the Company’s compliance with applicable laws and regulations and proper governance. The Board selects the Chief Executive Officer (“Chief Executive Officer” or “CEO”) and oversees the members of senior management, who are heldcharged by the sameBoard with conducting the business of the Company.

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Key Responsibilities of the Board

Oversight of
Corporate Strategy
Oversight of Risk
Management
Oversight of
ESG and Human
Capital Management

  The Board oversees and monitors strategic and long-range planning

  The Board and its committees routinely engage with senior management on critical business matters that are tied to the Company’s long-term strategy

  Senior management is tasked with executing business strategy and providing regular updates to the Board

  The Board oversees risk management

  The Board’s individual committees play key roles in monitoring and managing risk areas particular to Vericel’s core business

  Senior management is charged with managing risk, through the development and implementation of robust internal processes and effective internal controls

  The Board, through the Governance and Nominating Committee, oversees management of the Company’s strategy, initiatives, opportunities and reporting on material ESG matters, including DE&I

  The Board oversees the creation and retention of a talented employee base

  The Board maintains responsibility for succession planning for the CEO and other key members of the senior management team

Oversight of Corporate Strategy

Our Board actively oversees management’s establishment and execution of corporate strategy, including major business and organizational initiatives, annual budget and long-term strategic plans, capital allocation priorities and corporate development opportunities. Our Board also reviews and approves strategic transactions, including significant investments, acquisitions and collaborations. At the Board and committee meetings and throughout the year, our Board regularly receives information and formal updates from our management and actively engages with the executive leadership team with respect to our corporate strategy. The Board’s independent directors also hold regularly scheduled executive sessions at which strategic matters are discussed.

Board’s Role in the Oversight of Risk Management

Vericel management is responsible for assessing and managing risk to the Company, subject to the oversight of the Board. The Board exercises its oversight responsibility directly and through its committees. The Board considers specific risk topics directly, such as risks associated with the Company’s overall strategy, including clinical, product development, and financing strategies, business continuity, crisis preparedness and corporate reputational risks. The Board is kept informed of the committees’ risk oversight activities through periodic reports to the Board. The Board and its committees meet regularly with members of management responsible for managing risk.

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The committees of the Board of Directors execute their oversight responsibility for risk management as follows:

Audit CommitteeCompensation Committee

The Audit Committee has primary responsibility for overseeing risk associated with:

  the Company’s financial and accounting systems, as well as the work performed by Vericel’s independent registered public accounting firm and internal audit team;

  accounting policies;

  investment strategies;

  finance-related reporting;

  regulatory compliance, and risks associated with the manufacturing and production of the Company’s approved products; and

  the Company’s data security and information systems and technology, including cybersecurity.

The Audit Committee also reviews transactions between Vericel and its officers, directors, affiliates of officers and directors or other related parties for conflicts of interest. The Audit Committee also receives regular reports and feedback from Vericel’s Chief Compliance Officer concerning the health of the Company’s Compliance Program as well as management’s Enterprise Risk assessment of the organization.

The Compensation Committee is responsible for overseeing risks related to Vericel’s cash and equity-based compensation programs and practices and ensuring that executive and employee compensation plans are appropriately structured so that they do not incentivize excessive risk-taking and are not reasonably likely to have a material adverse effect on Vericel.
Governance and Nominating Committee
The Governance and Nominating Committee is responsible for overseeing risks related to the composition and structure of the Board of Directors and its committees, as well as our corporate governance. The Governance and Nominating Committee works to ensure that our corporate governance does not encourage or promote excessive risk-taking on the part of the Board of Directors or by Vericel employees.




Cybersecurity Risk Management

Cybersecurity is a risk management focus area for the Company, with both the full Board and the Audit Committee providing oversight.

Role of Management:

  We have developed processes for assessing, identifying and managing material risks from cybersecurity threats. Our enterprise risk management system incorporates risks from cybersecurity threats alongside other risks to the Company. As part of this risk management system, our information technology team oversees and implements security controls designed to minimize the risk or impact of any breach or unauthorized disclosure of our confidential and sensitive data. These controls include security management, intrusion detection and monitoring applications, and multifactor authentication, among other mitigation efforts.

  Our Executive Director, Corporate Information Systems, along with our General Counsel, Information Technology management team, and Chief Operating Officer, oversees our approach to cybersecurity and is responsible for assessing and managing our material risks from cybersecurity threats. In this role, our Executive Director, Corporate Information Systems has access to an external information security firm and an industry-leading intelligence platform and, leveraging these tools, monitors the prevention, detection, mitigation and remediation of cybersecurity incidents across the organization.

  Throughout 2022 and 2023, management worked extensively with external consultants to evaluate the Company’s cybersecurity incident response planning framework and to develop an enhanced enterprise-wide incident response plan to be deployed in the event of, and to help mitigate the impact of, a cybersecurity incident. The Board was actively engaged in this endeavor and received periodic updates and reports concerning the Company’s progress.

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Board and Committee Updates:

  The Audit Committee of our Board oversees our risk management process, which includes risks from cybersecurity threats. The Audit Committee receives reports from management at least semi-annually, and more frequently, if necessary, with respect to risks from cybersecurity threats. The Audit Committee also reviews cybersecurity and data security risks and mitigation strategies, along with program assessments, planned improvements and the status of information technology initiatives. The Audit Committee keeps the Board apprised of developments as they occur, and the Board has full access to management concerning cybersecurity and other risk matters at all times.

Continuing Education:

  The entire Board receives annual training from outside experts concerning the current global cybersecurity threat landscape and corporate best practices for mitigating cybersecurity risks, as well as the Board’s legal, regulatory and fiduciary responsibilities from a cybersecurity standpoint.

Oversight of Environmental, Social and Governance Matters

Board of DirectorsGovernance and
Nominating Committee
Management

  Provides oversight of, and strategic guidance to, our executive leadership team on ESG topics

  Is comprised of industry leaders with extensive and diverse experiences, which span various business, healthcare, and scientific areas

  Periodically reviews and oversees management of Vericel’s strategy, initiatives, risks, opportunities and related reporting with respect to significant ESG matters

  Oversees corporate ESG matters as they pertain to the Company’s business and long-term strategy and identifies emerging trends and issues that may affect our operations, performance and external stakeholder relationships

  Periodically receives updates on the Company’s ongoing and future ESG programs, products and disclosures, and the Company’s corporate social responsibility and diversity and inclusion programs and activities

  Management is tasked with executing on the Company’s ESG strategy and initiatives set by the Board.

  Vericel’s commitment to ESG permeates all levels of the organization, whether it be our Company-level Diversity and Inclusion Advisory Committee, which is designed to further cultivate the diverse culture we have created at Vericel, or whether it be our operations team, which is tirelessly working to complete our new state-of-the-art manufacturing facility and corporate headquarters in Burlington, Massachusetts.

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Human Capital Management and Management Succession Planning

The Board is actively engaged in overseeing the Company’s people and culture strategy. Our Board believes that human capital management and succession planning, including DE&I initiatives, are vital to Vericel’s continued success. During 2023, our Board remained keenly engaged with, and received periodic updates concerning the progress of, the Company’s Diversity and Inclusion Advisory Committee, which is tasked with enhancing diversity across the organization and cultivating a culture and environment that respects, supports and promotes people of all races, ethnicities, religions, nationalities, genders, sexual orientations, and all other qualities that make each of us unique. Additionally, our Board’s involvement in leadership development and succession planning is ongoing, and the Board provides input on important decisions in each of these areas.

Board OversightBoard Committees’ Responsibilities
Our committees assist the Board with succession planning as follows:

  Our Board, with leadership from our Chairman, maintains primary responsibility for succession planning for the Chief Executive Officer and talent retention and development programs for members of senior management

  In 2023, the Board, in conjunction with the Governance and Nominating Committee, reviewed a comprehensive plan that included the Company’s strategy to meet ongoing goals in the event of both planned and unforeseen vacancies at the director level and above, as well as the potential of such individuals to assume increased leadership in the organization

Governance and NominatingCommittee

  At least annually, meets with our CEO to discuss succession planning for members of the executive management team

  Considers the procedure for timely and efficient transfer of CEO responsibilities in the event of an emergency or the sudden incapacity, death, resignation or retirement of Mr. Colangelo, or the occurrence of any other event that would have a material impact on Mr. Colangelo’s ability to fulfill his job duties

  In connection with its oversight of Emergency Succession planning, receives an assessment of the performance of members of senior management and their potential to assume the position of CEO and other key positions within the Company

Compensation Committee

  Performs an annual formal evaluation of the CEO in consultation with the Governance and Nominating Committee

2024 Proxy Statement33
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Code of Ethics

In 2023, the Board of Directors oversaw a comprehensive review and revision of the Company’s Code of Business Conduct and Ethics, which applies to all of our employees, officers and directors, and which sets the bedrock principles of our Patients First mission, including expectations for integrity, compliance and ethical conduct in everything we do as a business. The Company also maintains a separate Code of Ethics for Senior Financial Officers. These documents are available on the Investor Relations page of our website, www.vcel.com. We will also make information related to any amendments to, or waivers from, these Codes of Ethics available on the website as required by law.

Board Structure

Board Leadership Structure

The Board of Directors does not have a formal policy on whether the positions of CEO and Chairperson of the Board should be separate or united, but rather will make that determination from time to time in its judgment. The Chairperson of the Board is currently an independent director, but if the ChairmanChairperson of the Board is otherwise not independent, the Board of Directors shallwill appoint an independent Lead Director.lead director. The CEOChairperson of the Board shall preside at all meetings of the shareholdersBoard and unless a Chairman has been elected, at all meetings of the Board of Directors at which he or she is present. If a Chairman has been elected, he or she shall preside at all Board of Directors meetings at which he or she is present and, if independent, at all executive sessions of the independent directors,shareholders, and shall perform such other duties, and exercise such powers, and duties as may be assigned to himprescribed by the Bylaws or her by the Board, of Directors.from time to time. If the ChairmanChairperson of the Board is not independent and a Lead Director islead director has been appointed, he or she shall preside at executive sessions of the independent directors and will bear such further responsibilities as the full Board of Directors may designate from time to time. Currently, Dr. Zerbe serves as the position of Chairman of the Board of Directors is held by Dr. Zerbe.Board’s independent Chairman.

The independent members of the Board of Directors have periodically reviewed this leadership structure and believe it is appropriate for Vericel at the current time. The CEO is responsible for


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setting the strategic direction for Vericel, andas well as the day-to-day leadership and performance of Vericel,the Company, while the Chairman of the Board of Directors provides guidance to the CEO and sets the agenda for, Board of Directors meetings and presides over, meetings of the full Board of Directors. The CEO and Chairman of the Board of Directors provide leadership to the Board of Directors and work with the Board of Directorsit to define its structure and activities in the fulfillment of its responsibilities. The Chairman of the Board of Directors presides over executive sessions, and ensures that no conflict of interest arises between management and the functions of the Board of Directors, and facilitates communication among the directors. The Chairman of the Board of Directors and the CEO work together to provide an appropriate information flow to the Board, of Directors, and the Chairman of the Board of Directors works with other Board of Directors members to provide strong, independent oversight of Vericel'sVericel’s management and affairs. Thus, the Board of Directors believes that the current structure balances the needs for the CEO to run Vericel on a day-to-day basis with the benefit provided to Vericel by significant involvement and leadership of an independent Chairman of the Board of Directors.

Shareholder Communications with Directors
Board Independence

The Board of Directors has adoptedaffirmatively determined that all of the members of the Board and each director nominee, other than Mr. Colangelo, are independent within the meaning of the director independence standards of Nasdaq and the SEC. Mr. Colangelo is not considered independent because of his current employment as the President and CEO of Vericel. There are no family relationships between any of our directors, persons nominated or chosen to be a Shareholder Communicationsdirector or an officer and any of our executive officers.

Executive Sessions

Applicable Nasdaq listing standards require that the independent directors meet from time-to-time in executive sessions. In fiscal year 2023, our independent directors met in regularly scheduled executive sessions with Directors Policy. The Shareholder Communications with Directors Policyonly independent directors present at each Board and committee meeting.

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Committees of the Board

Audit Committee

 

Kevin McLaughlin

Chairperson

Members:

 
Alan
Rubino
 
Robert
Zerbe,
M.D.

RESPONSIBILITIES

Under the terms of its current charter, the Audit Committee’s responsibilities include, in part:

   Reviewing with Vericel’s independent accountants and management the annual financial statements and independent accountants’ opinion;

   Reviewing the scope and results of the examination of Vericel’s financial statements by the independent accountants;

   Reviewing all professional services performed by, and related fees of, the independent accountants;

   Approving the retention of the independent accountants; and

   Periodically reviewing Vericel’s accounting policies and internal accounting and financial controls.

The Audit Committee may delegate duties or responsibilities to subcommittees or to one member of the Audit Committee. During the fiscal year ended December 31, 2023, the Audit Committee held four (4) meetings. All members of our Audit Committee are independent (as independence is defined in Rule 5605(a)(2) and as required under Rule 5605(c)(2) of the Nasdaq listing standards). Since March 2015, Mr. McLaughlin, an independent director, has been designated as an audit committee financial expert as defined by the rules of the SEC. The Audit Committee acts pursuant to a written charter, a current copy of which is available on the Investor Relations page of our website, www.vcel.com. For additional information concerning the Audit Committee, see “Report of the Audit Committee of the Board of Directors.”

PAST-YEAR HIGHLIGHTS

In addition to its important oversight of Vericel’s financial statements and of our independent registered public accounting firm, during 2023, the Audit Committee received regular reports and provided key oversight of treasury, compliance and risk management activities at the organization level, to include management’s continued enhancements to the Company’s cybersecurity readiness. The Committee also oversaw the Company’s update and modernization of its Code of Business Conduct and Ethics.

2024 Proxy Statement35
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Compensation Committee

 

Alan Rubino

Chairperson

Members:

Heidi
Hagen
Steven
Gilman,
Ph.D.

RESPONSIBILITIES

Under the terms of its current charter, the Compensation Committee’s responsibilities include, in part:

   Determining and approving salary and bonus levels and equity award grants with respect to executive officers, and making recommendations to the Board of Directors regarding Mr. Colangelo’s compensation;

   Determining and approving equity award grants with respect to all employees;

   Reviewing and proposing to the Board of Directors changes in director compensation; and

   Retaining and approving the compensation of any compensation advisers and evaluating the independence of any such compensation advisers.

In carrying out these responsibilities, the Compensation Committee reviews all components of executive officer compensation for consistency with the Committee’s compensation philosophy and strategy as well as relevant compensation guidelines. The Compensation Committee may delegate duties or responsibilities to subcommittees or to one member of the Committee. During the fiscal year ended December 31, 2023, the Compensation Committee held four (4) meetings. All members of our Compensation Committee are independent (as independence is defined in Rule 5605(a)(2) of the Nasdaq listing standards). The Compensation Committee acts pursuant to a written Charter, a current copy of which is available on the Investor Relations page of our website, www.vcel.com.

PAST-YEAR HIGHLIGHTS

During 2023, the Compensation Committee approved of certain amendments to its Charter to reflect its administration and oversight of the Company’s Deferred Compensation Plan, which was adopted in May of 2023. The Deferred Compensation Plan, which is discussed in more detail on page 57 is limited to non-employee directors and a select group of management or highly compensated employees at the Company.

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Governance and Nominating Committee

 

Heidi Hagen

Chairperson

Members:

Lisa
Wright
Paul
Wotton,
Ph.D.

RESPONSIBILITIES

Under the terms of its current charter, the Governance and Nominating Committee’s responsibilities include, in part:

Assisting Vericel’s Board of Directors in fulfilling its responsibilities by reviewing and reporting to the Board of Directors on (i) corporate governance compliance mechanisms, (ii) corporate governance roles amongst management and directors, and (iii) establishing a process for identifying and evaluating nominees for the Board of Directors; and

Considering qualified candidates for appointment and nomination for election to the Board of Directors and making recommendations concerning such candidates.

Consistent with this function, the Governance and Nominating Committee encourages continuous improvement of, and fosters adherence to, our corporate governance policies, procedures and practices at all levels. The Governance and Nominating Committee may delegate duties or responsibilities to subcommittees or to one member of the Governance and Nominating Committee. During the fiscal year ended December 31, 2023, the Governance and Nominating Committee held four (4) meetings. All members of the Governance and Nominating Committee are independent (as independence is defined in Rule 5605(a)(2) of the Nasdaq listing standards). The Governance and Nominating Committee acts pursuant to a written charter, a current copy of which is available on the Investor Relations page of our website, www.vcel.com.

PAST-YEAR HIGHLIGHTS

As part of the Board’s regular governance enhancement process, in 2023, the Governance and Nominating Committee spearheaded a comprehensive review of the Company’s strategy to meet ongoing business goals in the event of both planned and unforeseen vacancies among key employees at various levels of the organization, as well as the potential of such individuals to assume increased leadership within the organization. The Committee also continued its important mission of arranging for robust continuing education for the Board and secured outside experts to teach on cybersecurity and SEC compliance, among other topics.

Board Practices, Policies and Processes

History of Commitment to Good Governance Practices

Board Practices

   Non-employee members meet in executive session without management at each regularly scheduled Board and committee meeting

   7 of 8 director nominees are independent

   Director education programs

 

Board Enhancement

   Board performance evaluations and assessment of needed skills

   Commitment to diversity and Board refreshment

 

Shareholder Rights

   No active Shareholder Rights Plan

   Robust stock ownership guidelines that apply to our directors and named executive officers and with which each of our directors and officers were in compliance as of December 31, 2023

2024 Proxy Statement37
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Board Meetings and Committees

During the fiscal year ended December 31, 2023, the Board of Directors held seven (7) meetings. Each director serving on the Investor Relations pageBoard of our website, www.vcel.com,Directors during 2023 attended at least 85% of the meetings of the full Board, and by followingall but one director attended 100% of such meetings. Each member of the Corporate Governance link.Board of Directors attended 100% of the meetings of the committees on which he or she served.

Director Attendance at Annual Meetings

The Board of Directors has adopted a Board Member Attendance at Annual Meetings Policy. This policy is available on the Investor Relations page of our website, www.vcel.com, and by following the Corporate Governance link.www.vcel.com. All of the directors then in office attended our Annual Meeting2023 annual meeting of Shareholdersshareholders, which was held in May 2017.2023 and conducted in a virtual, audio webcast format.

CodeShareholder Communications with Directors

Our relationship with our shareholders is an important part of Ethics

our corporate governance program. Engaging with shareholders helps us to understand how they view the Company, set goals and expectations for our performance and identify emerging issues that may affect our strategies, corporate governance, compensation practices or other aspects of our operations. The Board of Directors has adopted a CodeShareholder Communications with Directors Policy to inform shareholders how they may pose questions or communicate their views to our Board of Business Conduct and Ethics that applies to all of our employees, officers and directors as well as a separate Code of Ethics for Senior Financial Officers. These Codes of Ethics areDirectors. The Shareholder Communications with Directors Policy is available on the Investor Relations page of our website, www.vcel.com, and by following the Corporate Governance link. We will also make information related to any amendments to, or waivers from, these Codes of Ethics, available on the website.www.vcel.com.

Board of Directors Member Independence
Director Continuing Education

The Board of Directors has determinedrecognizes the importance of ensuring that allits members are continuously updated on matters of importance to its oversight of the Company from both an internal and external perspective. The Governance and Nominating Committee maintains responsibility for determining issues and subject matter areas that require further education for Board members, whether because of external developments or changes in Company direction. During 2023, the Board of Directors received education from Vericel’s General Counsel and each director nominee, other than Mr. Colangelo, are independent withinoutside advisors in the meaningareas of the director independence standards of NASDAQcybersecurity and the SEC. Mr. Colangelo is not considered independent because of his current employment by Vericel.SEC compliance.

Risk Oversight
Certain Relationships and Related-Party Transactions

Assessing and managing risk is the responsibility of Vericel's management. The Board of Directors oversees and reviews certain aspects of our risk management efforts. The Board of Directors is involvedcommitted to upholding the highest legal and ethical standards in fulfilling its responsibilities and recognizes that related-party transactions can present a heightened risk oversight through direct decision-making authority with respectof potential or actual conflicts of interest. Accordingly, and as a general matter, it is Vericel’s preference to significant matters and the oversight of management by the Board of Directors and its committees. Among other areas, the Board of Directors is directly involved in overseeing risks related to Vericel's overall strategy,


Table of Contentsavoid related-party transactions.

including clinical and product development strategies, financing strategies, business continuity, crisis preparedness and corporate reputational risks.

The committees of the Board of Directors execute their oversight responsibility for risk management as follows:

TheOur Audit Committee has primary responsibility for overseeing Vericel's internal financialreviewing and accounting controls, work performed by Vericel's independent registered public accountingapproving in advance, or ratifying, all related-party transactions. In conformance with SEC regulations, we define related persons to include our executive officers, our directors and nominees to become directors of our Company, any person who is known to us to be a beneficial owner of more than 5% of any class of our voting securities, any immediate family member of any of the foregoing persons, and any firm, corporation or other entity in which any of the foregoing persons is employed, is a general partner or in which such a person has a 5% or greater beneficial ownership interest.

We have several processes that we use to ensure that we identify and internal audit team. As partreview all related-party transactions. First, each executive officer is required to notify either our General Counsel or Chief Financial Officer of its oversight function,any potential transaction that could create a conflict of interest, and the General Counsel or Chief Financial Officer is required to notify the Audit Committee regularly discusses with managementof the potential conflict. The directors, President and our independent registered public accounting firm our major financialChief Executive Officer, Chief Financial Officer and controls-related risk exposures and steps that management has takenGeneral Counsel are required to monitor and control such exposures. In addition, Vericel, under the supervision ofnotify the Audit Committee has established procedures availableof any potential transaction that could create a conflict of interest. Second, each year, we require our directors and executive officers to all employees forcomplete directors’ and officers’ questionnaires identifying any transactions with us in which the anonymous and confidential submission of complaints relating to any matter to encourage employees to report questionable activities directly to Vericel's senior management and the Audit Committee. The Audit Committee also reviews transactions between Vericel and its officers, directors, affiliates of officers and directorsexecutive officer or other related parties for conflicts ofdirector or their family members have an interest.

The Compensation Committee is responsible for overseeing risks related to Vericel's cash and equity-based compensation programs and practices and ensuring that executive and employee compensation plans are appropriately structured so as not to incent excessive risk taking and are not reasonably likely to have a material adverse effect on Vericel.

The Governance Committee is responsible for overseeing risks related to the composition and structure of the Board of Directors and its committees and our corporate governance and works to ensure that our corporate governance does not encourage or promote excessive risk taking on the part of the Board of Directors or by employees of Vericel.


PROPOSAL 2

RATIFICATION OF APPOINTMENT OF INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM

Overview

The Audit Committee has selected PricewaterhouseCoopers LLP as Vericel's independent registered public accounting firm to audit the consolidated financial statements of Vericel for the fiscal year ending December 31, 2018. PricewaterhouseCoopers LLP has acted in such capacity since its appointment in fiscal year 1997.

Shareholder ratification of the selection of PricewaterhouseCoopers LLP as our independent registered public accounting firm is not required by our Bylaws or otherwise. However, the Board of Directors is submitting the selection of PricewaterhouseCoopers LLPreviews related-party transactions due to the shareholderspotential for ratification assuch transactions to create a matterconflict of good corporate practice. If the shareholders failinterest. A conflict of interest occurs when an individual’s private interest interferes, or appears to ratify the selection, the Audit Committee will reconsider whether or not to retaininterfere, with our interests. Our Board and its committees only approve a related-party transaction if it is determined that firm. Even if the selectiona transaction is ratified, the Audit Committee in its discretion may direct the appointment of a different independent accountant at any time during the year if they determine that such a change would be in the best interests of Vericel and its shareholders.

As partshareholders or is at least not inconsistent with those interests. This includes situations where the Company may obtain products or services of its duties,a nature, quantity or quality, or on other terms, that are not readily available from alternative sources or when the Audit Committee considered the provision of services, other than audit services,transaction is on terms comparable to those that could be obtained in arm’s length dealings with an unrelated party. There were no such reportable relationships or related party transactions during the fiscal year ended December 31, 2017 by PricewaterhouseCoopers LLP,2023.

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Compensation of Directors

Our directors play a critical role in guiding our independent registered public accounting firm forstrategic direction and overseeing the management of Vericel. The many responsibilities and risks and the substantial time commitment of being a director require that period,we provide adequate compensation commensurate with our directors’ workload and opportunity costs. Our philosophy is to ensure they maintain their


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independence. The following table sets forth the aggregate fees accrued by Vericelprovide competitive compensation necessary to attract and retain high-quality non-employee directors and appropriately compensate them for the fiscaltime, expertise and effort required to serve as a director of a commercial stage, publicly-traded company that operates in a dynamic and highly-regulated industry. Non-employee directors receive a combination of annual cash retainers and stock option and RSU grants in amounts that correlate to their responsibilities and levels of Board participation, including service on Board committees. At least every three (3) years, ended December 31, 2016 and 2017, respectively, for PricewaterhouseCoopers LLP:

 
 Fiscal Year
Ended
December 31,
2016
 Fiscal Year
Ended
December 31,
2017

Audit Fees

 $797,500 $971,150(1)

Audit Related Fees

  8,100

Tax Fees

  

All Other Fees

 1,800 1,800(2)

Total

 $799,300 $981,050
(1)
The Audit Fees for the years ended December 31, 2016 and 2017, respectively, were for professional services rendered for the audits and reviewsCompensation Committee engages an independent consultant to perform an analysis of the consolidated financial statements of Vericel, professional services rendered for issuance of consents, comfort letters, assistance withnon-employee director compensation program. In 2023, the Compensation Committee engaged Frederic W. Cook & Co., Inc. (“FW Cook”) to perform an independent review of documents filedthe compensation program for non-employee directors.

How Our Director Compensation Program Aligns with the SEC and out-of-pocket expenses incurred.

(2)
Annual license fee for technical accounting research software.
Long-Term Shareholder Interests

Focus on Equity CompensationStock Ownership Guidelines

A substantial portion of non-employee director compensation is in the form of equity

In 2021, the Board adopted Stock Ownership Guidelines applicable to all non-employee directors

The share ownership target for each non-employee director is share value equating to three times (3x) his or her annual cash retainer

As of December 31, 2023, all non-employee directors were in compliance with their respective stock ownership targets

2024 Proxy Statement39

The Audit Committee approves in advance the engagement and fees of the independent registered public accounting firmdirector compensation table reflects all compensation awarded to, earned by or paid to our non-employee directors for all audit services and non-audit services, based upon independence, qualifications and, if applicable, performance. The Audit Committee may form and delegate to subcommittees of one or more members of the Audit Committee the authority to grant pre-approvals for audit and permitted non-audit services, up to specific amounts. All audit services provided by PricewaterhouseCoopers LLP for the fiscal years ended December 31, 2016 and 2017, respectively, were pre-approved by the Audit Committee.

Representatives of PricewaterhouseCoopers LLP attended all except two of the meetings of the Audit Committee during the fiscal year ended December 31, 2016 and all2023.

Director(1) Fees Earned or
Paid in Cash
($)
         Stock Awards
($)(2)
         Option Awards
($)(3)
         Total
($)
Robert L. Zerbe(4) 97,500 102,784 154,357 354,641
Kevin F. McLaughlin 70,000 102,784 154,357 327,141
Alan L. Rubino 76,875 102,784 154,357 334,016
Heidi Hagen 67,500 102,784 154,357 324,641
Paul K. Wotton 55,000 102,784 154,357 312,141
Steven C. Gilman 57,500 102,784 154,357 314,641
Lisa Wright 55,000 102,784 154,357 312,141
(1)As permitted by SEC rules, Mr. Colangelo’s compensation from the Company for 2023 is set forth in the 2023 Summary Compensation Table. Mr. Colangelo did not receive any additional compensation for his service as a director.
(2)Amount reflects the grant date fair value of awards of time-based RSUs made to the named director in 2023, calculated in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 718. For purposes of this calculation, we have disregarded forfeiture assumptions related to service-based vesting conditions. For a discussion of the assumptions used in calculating these values, see Note 7 to our consolidated financial statements in our annual report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 29, 2024.
(3)Amount reflects the grant date fair value of stock option awards made to the named director in 2023, calculated in accordance with FASB ASC Topic 718. For purposes of this calculation, we have disregarded forfeiture assumptions related to service-based vesting conditions. For a discussion of the assumptions used in calculating these values, see Note 7 to our consolidated financial statements in our annual report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 29, 2024.
(4)Effective May 27, 2023, Robert L. Zerbe elected to defer $75,000 of his earned director fees pursuant to the Company’s Deferred Compensation Plan.
Additionally, non-employee directors held the following unvested RSUs and unexercised stock options as of December 31, 2023:

Director Stock Awards      Shares Underlying
Stock Options
Robert L. Zerbe 3,200 71,750
Alan L. Rubino 3,200 119,250
Heidi Hagen 3,200 116,250
Steven C. Gilman 3,200 69,750
Kevin F. McLaughlin 3,200 117,250
Paul K. Wotton 3,200 21,000
Lisa Wright 3,634 23,627

Fees Earned or Paid in Cash. The Chairman of the meetingsBoard of Directors receives an annual fee of $90,000 paid in equal quarterly increments and does not receive additional fees for service as a member of the Board of Directors or as an individual committee member. Each other non-employee director receives an annual fee of $50,000 paid in equal quarterly increments. The chairperson of each standing committee receives an additional annual fee of $20,000 for the Audit Committee, $17,500 for the Compensation Committee and $10,000 for the Governance and Nominating Committee. The non-chair members of the Audit Committee during the fiscal year ended December 31, 2017. We expect that a representative of PricewaterhouseCoopers LLP will attend the Annual Meeting, and the representative will haveeach receive an opportunity to make a statement if he or she so desires. The representative will also be available to respond to appropriate questions from shareholders.

Vote Required and Board of Directors' Recommendation

The affirmative vote of a majorityadditional $10,000 annual fee, each non-chair committee member of the votes castCompensation Committee receives an additional $7,500 annual fee and each non-chair committee member of the Governance and Nominating Committee receives an additional annual fee of $5,000, in each case payable quarterly.

Equity Awards. Under Vericel’s 2022 Omnibus Incentive Plan (the “2022 Plan”) and Vericel’s Amended and Restated Non-Employee Director Compensation Guidelines, each non-employee director who continues to serve beyond an annual meeting receives a stock option to purchase 8,000 shares granted on the proposaldate of each annual meeting, with an exercise price equal to the fair market value of our common stock on the ratificationdate of this appointment,grant, and a grant of 3,200 RSUs. Each non-employee director received a stock option to purchase 8,000 shares and a grant of 3,200 RSUs at the Annual Meeting at which2023 annual meeting. Such stock options vest in equal monthly increments over a quorum representing a majorityperiod of all outstanding shares of common stock of Vericel is present, either in person or by proxy, is required for ratification of this proposal. If you abstain from voting on this Proposal, it has no effectone year, subject to continued service through the applicable vesting dates. The RSUs vest on the votingearlier of the proposal. If you submit your proxy without indicating your voting instructions, your shares will be voted "FOR" this proposal. Brokers, bankers and other nominees have discretionary voting power on this routine matter and, accordingly, "broker non-votes" will have no effect onfirst anniversary date of the ratification.

TheRSU grant or the date of the first annual meeting following the grant, subject to continued service through the vesting date. Newly-elected directors joining the Board of Directors unanimously recommendsduring the period between annual meetings receive a voteFOR the ratificationgrant representing a pro-rata amount of the shares subject to the option (reflecting the period of time until the next annual meeting) and a pro-rata amount of the annual RSUs awarded (reflecting the period of time until the next annual meeting). Unless the non-employee director elects deferred settlement, the RSU grant will settle on vesting.

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In addition, each future non-employee director who joins the Board of Directors will also receive a one-time initial stock option to purchase 4,000 shares on the date of such director’s appointment, which will vest in equal monthly installments over three years, subject to continued service through the applicable vesting dates and a one-time initial grant of PricewaterhouseCoopers LLP as Vericel's Independent Registered Public Accounting Firm1,600 RSUs, which will vest in 1/3 annual increments over the course of three years, subject to continued service through the applicable vesting dates. Stock options issued to directors shall terminate and may no longer be exercised after the first to occur of (a) the expiration date of the option, (b) 24 months after the date on which the director’s service with Vericel is terminated, or (c) a change-in-control to the extent provided in the stock option agreement. Under the terms of the Company’s Deferred Compensation Plan, which was adopted May 3, 2023, non-employee directors have the ability to defer payment of all or a portion of their annual fees and/or defer settlement of all or a portion of their grant of RSUs. RSUs with a deferred settlement are subject to vesting, but the shares are not issued until the deferred settlement date. A non-employee director must make an election to defer his or her annual fees and/or RSU grant by December 31 of the year prior to the year such amounts will be earned, or such grants made. In addition, a deferral election for the fiscalRSU grant must be made during an open-trading window. Newly elected non-employee directors must make an election within thirty days of joining the Board. A non-employee director may elect to defer payment of the annual fees and/or grant of RSUs until a date specified in the non-employee director’s election. The deferred annual fees and/or grant of RSUs will be paid or settled on the earlier of (i) the date specified in the non-employee director’s election, (ii) the termination of the non-employee director’s service to Vericel (including due to death), (iii) the non-employee director becoming disabled, or (iv) a change-in-control, as defined in the 2022 Plan. Further, under the Deferred Compensation Plan, upon the occurrence of such event, the amounts credited in the non-employee director’s account shall be paid in cash and/or shares of stock, as applicable, as soon as practicable, but in no event after the last day of the calendar year endingin which the distribution event occurs.

Stock Ownership Guidelines for Directors

In April 2021, the Board adopted Stock Ownership Guidelines applicable to non-employee directors. Pursuant to these guidelines, non-employee directors are expected to meet share ownership targets that are determined based on their annual retainer within five years of the adoption of the guidelines. In addition, non-employee directors who join the Board after the establishment of the guidelines have five years from such date to reach their target. The share ownership target for non-employee directors is three times (3x) their annual retainer, and as of December 31, 2018.


Table of Contents2023, all non-employee directors are in compliance with their respective stock ownership targets.


2024 Proxy Statement41

Executive
Compensation

  PROPOSAL 2:  

Advisory Vote to Approve the Compensation of Our Named Executive Officers

The Board of Directors unanimously recommends a vote FORthe approval of this resolution.

PROPOSAL 3

NON-BINDING, ADVISORY VOTE ON THE FREQUENCY OF FUTURE
ADVISORY VOTES TO APPROVE THE COMPENSATION OF OUR NAMED
EXECUTIVE OFFICERS
Overview

Overview

ThePursuant to the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (the "Dodd-Frank Act"“Dodd-Frank Act”) requires us to submit a non-binding, advisory resolution, commonly known as a "say-on-frequency" proposal, to shareholders at least once every six years to determine whether advisory votes on executive compensation, such as Proposal 4, should be held every one, two or three years. At the 2012 annual meeting of shareholders, the shareholders voted to hold a "say-on-pay" proposal every year. Following the vote at this Annual Meeting, the next say-on-frequency proposal will be voted upon at the 2024 Annual Meeting of Shareholders.

After careful consideration, our Board of Directors has determined that an annual advisory vote to approve the compensation of our named executive officers will allow our shareholders to provide timely and direct input on Vericel's executive compensation philosophy, policies and practices as disclosed in the proxy statement each year. The Board of Directors believes that an annual vote is therefore consistent with Vericel's efforts to engage in an ongoing dialogue with our shareholders on executive compensation and corporate governance matters. Accordingly, we are asking our shareholders to vote for every "1 YEAR" as the frequency for future non-binding, advisory votes on the compensation of our named executive officers.

Vote Required and Board of Directors' Recommendation

This vote is advisory, and therefore will not have any binding legal effect on Vericel, the Board of Directors or the Compensation Committee. However, the Board of Directors and the Compensation Committee value the opinions of our shareholders and intend to take into account the outcome of the vote when considering the frequency of holding future advisory votes to approve the compensation of our named executive officers. The frequency that receives the highest number of votes cast on the proposal shall be deemed the frequency recommended by shareholders. Abstentions and broker non-votes will have no effect on this Proposal 3. If you sign and submit your proxy card without marking your voting instructions, your shares will be voted for every 1 YEAR.

The Board of Directors unanimously recommends that you vote, on an advisory basis, that future advisory votes on the compensation of our named executive officers be held every1 YEAR.


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PROPOSAL 4

ADVISORY VOTE TO APPROVE THE COMPENSATION
OF OUR NAMED EXECUTIVE OFFICERS

Overview

Pursuant to the Dodd-Frank Act,, this proposal gives our shareholders the opportunity to vote to approve or not approve, on an advisory basis, the compensation of our named executive officers. This is commonly known, as, and is referred to herein, as a "say-on-pay"“say-on-pay” proposal or resolution. Under Section 14A(a)(1) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"“Exchange Act”), generally, each public company must submit a say-on-pay proposal to its shareholders not less frequently than once every three years. We intend to hold an advisory vote to approve the compensation of our named executive officers annually, and as outlined in Proposal 3 of this Proxy Statement, the Board of Directors unanimously recommends that shareholders approve of holding future advisory votes to approve executive compensation on an annual basis. Following this year’s vote, the next advisory vote on the frequency of such advisory say-on-pay votes will occur no later than our 2030 annual meeting.

As discussed under the Compensation Discussion and Analysis (“CD&A”) below, we believe that our executive compensation programs emphasize sustainable growth through a pay-for-performance orientation and a commitment to both operational and organizational execution. We believe that ourthe compensation program for our named executive officers was instrumental in helping us achieve our strong strategic and financial performance in 2017.2023.

We are asking our shareholders to vote "FOR"“FOR” the following resolution at our Annual Meeting:

"

RESOLVED, that the compensation paid to Vericel'sVericel’s named executive officers, as disclosed in this proxy statementProxy Statement pursuant to Item 402 of Regulation S-K, including the compensation tables and narrative discussion, is hereby APPROVED."

We are asking our shareholders to indicate their support for our named executive officers'officers’ compensation as described in this proxy statement.Proxy Statement. This vote is not limited to any specific item of compensation, but rather addresses the overall compensation of our named executive officers and our philosophy, policies and practices relating to their compensation as described in this proxy statementProxy Statement pursuant to Item 402 of Regulation S-K.

Vote Required and Board of Directors' Recommendation

The say-on-pay resolution is advisory, and therefore will not have any binding legal effect on Vericel, the Board of Directors or the Compensation Committee. However, the Board of Directors and the Compensation Committee value the opinions of our shareholders and intend to take the results of the vote on this proposal into account in its future decisions regarding the compensation of our named executive officers. Abstentions and broker non-votes will have no effect on this Proposal 4.2. If you sign and submit your proxy card without marking your voting instructions, your shares will be voted "FOR"“FOR” Proposal 4.2.

We believe that our compensation program for our named executive officers is in the best interestinterests of Vericel and ourthe Company’s shareholders.Therefore, the Board of Directors unanimously recommends a voteFOR the approval of this resolution.


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STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following table sets forth certain information, as of March 9, 2018, or as otherwise set forth below, with respect to the beneficial ownership of Vericel's common stock by (i) all persons known by Vericel to be the beneficial owners of more than 5% of the outstanding common stock of Vericel; (ii) each director and director nominee of Vericel, (iii) each executive officer of Vericel named in the Summary Compensation Table, and (iv) all executive officers and directors of Vericel as a group.

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Vericel’s Executive Officers

Dominick Colangelo

President and Chief Executive Officer

Dominick Colangelo, age 60, joined Vericel in 2013 with more than 20 years of executive management and corporate development experience in the biopharmaceutical industry, including nearly a decade with Eli Lilly and Company. During his career, he has held a variety of executive positions of increasing responsibility in product development, pharmaceutical operations, sales and marketing, and corporate development. He has extensive experience in the acquisition, development, and commercialization of products across a variety of therapeutic areas. During his tenure at Eli Lilly and Company, Mr. Colangelo held positions as Director of Strategy and Business Development for Lilly’s Diabetes Product Group and also served as a founding Managing Director of Lilly Ventures. Mr. Colangelo received his B.S.B.A. in Accounting, Magna Cum Laude, from the State University of New York at Buffalo and a J.D. degree, with Honors, from the Duke University School of Law.

Joe Mara

Chief Financial Officer

Joe Mara, age 49, joined Vericel in January 2021 with more than 20 years of financial, strategic and operational experience, including more than 14 years of experience in the biotech industry. Prior to joining Vericel, Mr. Mara served as Vice President, Finance and Head of Investor Relations at Biogen Inc. While at Biogen, Mr. Mara held several finance leadership roles, including Vice President, Global Financial Planning and Analysis and Strategic Corporate Finance and Vice President, U.S. Finance and Operations. Mr. Mara worked across the entire Biogen organization in roles of increasing responsibility within Finance, including R&D, Corporate Finance, Corporate Strategy and Commercial operations, supporting company strategy, business development and several commercial launches. Prior to joining Biogen, Mr. Mara held finance and strategy roles in the financial services and technology industries, including at Thomson Reuters Corporation and Fidelity Investments. Mr. Mara earned a B.A. degree in Economics and International Studies from Northwestern University and an M.B.A. from the Sloan School of Management at M.I.T.

Michael Halpin

Chief Operating Officer

Michael Halpin, age 62, joined Vericel in April of 2017 with more than 28 years of regulatory, quality assurance, and clinical research experience with a variety of medical device, combination product, small molecule, biologic, and advanced therapy technologies. Prior to joining Vericel, Mr. Halpin was with Sanofi and Genzyme Corporation, most recently as Vice President, North American region regulatory head with responsibility for Sanofi Genzyme’s rare disease, immuno-inflammatory, multiple sclerosis and other business unit products. Mr. Halpin has also served as Vice President, Regulatory Affairs for Genzyme’s biosurgery division, with regulatory oversight of all biosurgery and cell and gene therapy products, including Epicel, and MACI. Prior to Genzyme, Mr. Halpin held a number of regulatory, quality, and clinical affairs positions at several medical device companies, including Abbott/MediSense, C.R. Bard, and Abiomed, Inc. Mr. Halpin received his master’s degree in biomedical engineering and bachelor’s degree in biochemistry from the University of Virginia.

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 Shares Owned(1)
Name and Address of Beneficial Owner Number of
Shares
 Percentage of
Class(2)

5% Stockholders:

     

Consonance Capital Management LP(3)

  3,381,303 9.3%

Archon Capital Management LLC(4)

  3,229,777 8.9%

Directors and Named Executive Officers:

     

Robert L. Zerbe(5)

  69,808 *

Alan L. Rubino(6)

  69,807 *

Heidi Hagen(7)

  58,250 *

Steven Gilman(8)

  52,500 *

Kevin E. McLaughlin(9)

  52,500 *

Paul Wotton(10)

  52,500 *

Dominick C. Colangelo(11)

  711,777 2%

Daniel R. Orlando(12)

  320,359 *

Gerard Michel(13)

  308,428 *

All officers and directors as a group (9 persons)(14)

  1,695,929 4.7%
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*
Represents less than 1% of the outstanding shares of Vericel's common stock equivalents.

(1)
Beneficial ownership is determined in accordance with the rules of the SEC and includes voting and investment power with respect to shares. Except as indicated in the footnotes to this table, to the knowledge of Vericel, the persons named in the table have sole voting and investment power with respect to all shares of common stock shown as beneficially owned by them, subject to community property laws, where applicable. The number of shares owned and percentage ownership amounts include certain options under our 2017 Omnibus Incentive Plan (our "2017 Plan"), our Second Amended and Restated 2009 Omnibus Incentive Plan (the "2009 Plan"), our 2004 Equity Incentive Plan (the "2004 Plan") and our 2015 Employee Stock Purchase Plan (the "ESPP"). Pursuant to the rules of the SEC, the number of shares of Vericel's common stock deemed outstanding includes shares issuable pursuant to options held by the respective person or group that are currently exercisable or may be exercised within 60 days of March 9, 2018.

(2)
Calculated on the basis of 36,439,270 shares of common stock outstanding as of March 9, 2018.

(3)
Consonance Capital Management LP has shared voting and dispositive power with respect to all 3,381,303 shares pursuant to an investment advisory agreement between Consonance Capital Management LP and Consonance Capital Master Account LP, which is the direct holder of all 3,381,303 shares. Consonance Capman LLC is the general partner of Consonance Capital Management LP and Mitchell Blutt is the Manager and Member of Consonance Capman LLC and the Chief Executive Officer of Consonance Capital Management LP. The address for Consonance Capital Management LP is 1370 Avenue of the Americas, Suite 3301, New York, NY 10019.

Sean Flynn

Senior Vice President, General Counsel and Secretary

Sean Flynn, age 50, joined Vericel in 2019, having served as corporate and litigation counsel for nearly 20 years in both the public and private sectors. Prior to joining Vericel, Mr. Flynn held the position of Vice President and General Counsel of Verastem, Inc. where he was responsible for all legal matters across the organization. Mr. Flynn also served as Associate General Counsel and Chief Compliance Officer for Abiomed, Inc. during a period of rapid revenue and market growth. In that capacity, Mr. Flynn handled a wide variety of business and legal matters for the organization, while maintaining responsibility for the compliance readiness of the company on a global scale. Prior to joining Abiomed, Mr. Flynn served for seven years as a federal prosecutor with the Offices of the United States Attorney for the Eastern District of California and the Eastern District of New York. Mr. Flynn began his legal career as a litigator with Bingham McCutchen LLP, after clerking for the Honorable Ruggero J. Aldisert, Senior Circuit Judge, United States Court of Appeals for the Third Circuit, and after receiving his Juris Doctor, cum laude, from Vermont Law School. Prior to beginning his legal career, Mr. Flynn served as an Air Defense Artillery Officer in the United States Army, having graduated from the United States Military Academy at West Point in 1995.

Dr. Jonathan Hopper

Chief Medical Officer

Jonathan Hopper, age 61, is a seasoned industry executive with previous experience as a surgeon and government regulator. He qualified in medicine in the United Kingdom in 1987 and trained as an orthopedic and trauma surgeon, gaining additional clinical experience in Accident and Emergency, Sports Medicine and Trauma Intensive Care. Dr. Hopper became a Fellow of the Royal College of Surgeons of Edinburgh in 1992. In 1997, he joined the UK’s Senior Civil Service as a senior medical officer at the UK’s Department of Health, regulating medical device manufacturers and advising senior government officials and Ministers of State. Dr. Hopper attained the degree M.B.A. (Health Executive) from the University of Keele in 2003. In 2006, Dr. Hopper joined the medical device industry and moved to the United States in 2009. He has held various Global Medical Affairs and Clinical Development Executive roles for ConvaTec, Stryker, Osiris Therapeutics and Ferring Pharmaceuticals. Dr. Hopper joined Vericel in August 2018 and leads the Clinical Development, Pharmacovigilance and Medical Affairs functions.

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(4)
Archon Capital Management LLC has shared voting and dispositive power with respect to all 3,229,777 shares, which voting and dispositive power is shared with Strategos Fund L.P., of which Archon Capital Management LLC is the General Partner, and Constantinos Christofilis, who is the sole managing member of Strategos. The address for Archon Capital Management LLC is 1100 19th Avenue E, Seattle, WA 98112.

(5)
Includes 69,763 shares issuable upon exercise of options held by Dr. Zerbe that are exercisable within the 60-day period following March 9, 2018.

(6)
Includes 69,763 shares issuable upon exercise of options held by Mr. Rubino that are exercisable within the 60-day period following March 9, 2018.

(7)
Includes 58,250 shares issuable upon exercise of options held by Ms. Hagen that are exercisable within the 60-day period following March 9, 2018.

(8)
Includes 52,500 shares issuable upon exercise of options held by Dr. Gilman that are exercisable within the 60-day period following March 9, 2018.

(9)
Includes 52,500 shares issuable upon exercise of options held by Mr. McLaughlin that are exercisable within the 60-day period following March 9, 2018.

(10)
Includes 52,500 shares issuable upon exercise of options held by Dr. Wotton that are exercisable within the 60-day period following March 9, 2018.

(11)
Includes 638,710 shares issuable upon exercise of options held by Mr. Colangelo that are exercisable within the 60-day period following March 9, 2018.

(12)
Includes 296,501 shares issuable upon exercise of options held by Mr. Orlando that are exercisable within the 60-day period following March 9, 2018.

(13)
Includes 270,937 shares issuable upon exercise of options held by Mr. Michel that are exercisable within the 60-day period following March 9, 2018.

(14)
Includes 1,561,424 shares issuable upon exercise of options/warrants that are exercisable within the 60-day period following March 9, 2018. The address for the nine (9) beneficial owners that are persons is c/o Vericel Corporation, 64 Sidney St., Cambridge, MA 02139.


EXECUTIVE COMPENSATION AND RELATED INFORMATION

Compensation Discussion and Analysis

The Compensation Committee of our Board of Directors, which is comprised solely of independent directors as defined by NASDAQ, outside directors as defined by Section 162(m) of the Internal Revenue Code (the "Code")Nasdaq and non-employee directors as defined by Rule 16b-3 underof the Exchange Act, has been delegated the authority and responsibility to review and determine (and in the case of our Chief Executive Officer, Mr. Colangelo, recommend for approval by the Board of Directors) the compensation packages of our executive officers. Our named executive officers for fiscal year 2017 are those individuals listed in the "2017 Summary Compensation Table" below. Other information concerning the structure, roles and responsibilities of our Compensation Committee is set forth in the "Board Meetings and Committees—“Committees of the Board—Compensation Committee"Committee” section of this Proxy Statement.

A discussion of the policies and decisions that shape our executive compensation program, including the specific objectives and elements, is set forth below.


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This CD&A focuses on the compensation for our CEO, our Principal Financial Officer, and our three other most highly compensated executive officers. Collectively, these officers are referred to as the named executive officers or NEOs. Our NEOs for 2023 are:

Dominick Colangelo
Joe Mara
Michael Halpin
Sean Flynn
Jonathan Hopper

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Executive Summary

Executive Compensation Objectives and Philosophy

The objectives of our executive compensation program are to attract, retain and motivate talented executives who are critical for the continued growth and success of Vericel and to align the interests of these executives with those of our shareholders. As such, our executive compensation program seeks to focus our leadership team on those key metrics that are critical drivers for executing on the Company’s strategy and achieving long-term sustainable growth. We foster a pay-for-performance culture by setting metrics in our incentive compensation plans that reflect our business plan, the operating framework for achieving it and the goals we communicate to investors. We set target performance levels that are challenging but achievable and are aligned with our strategy and our longer-term financial outlook. To this end, our compensation programs for executive officers are designed to achieve the following objectives:

attract

Attract talented and experienced executives to join VericelMotivate, reward and retain executives whose knowledge, skills and performance are critical to our successFocus executive behavior on the achievement of our corporate mission and short-term and long-term corporate objectives and strategy
Maintain a culture of “pay-for-performance”Ensure fairness among the executive management team by recognizing the contributions each executive makes to our successAlign the interests of management and shareholders by providing management with longer-term incentives through equity ownership

Elements of Compensation

We strive to provide an effective mix of compensation elements, including providing an appropriate balance between current and experienced executiveslong-term compensation and between cash and equity incentive compensation. Cash payments are primarily aligned with and reward short-term performance, while equity awards encourage our named executive officers to join the company;

motivate, reward and retain executives whose knowledge, skills anddeliver sustained strong results over multi-year performance are critical to our success;

ensureperiods, thereby encouraging strong performance, ensuring fairness among the executive management team by recognizing the contributions each executive makes to our success;

focussuccess, supporting our talent attraction and retention objectives, and fostering alignment with investors.

Target Total Direct Compensation

CEOOther NEOs

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Highlights of 2023 Performance and Impact on Executive Pay

OUR STRATEGY

Vericel is a high-growth commercial-stage biopharmaceutical company, which markets two autologous cell therapy products, MACI and Epicel, and one specialty biologic product, NexoBrid, in the United States. Our objective is to become the leading developer of advanced therapies for the sports medicine and severe burn care markets. In pursuing this strategy, we seek to increase our commercial product revenue by increasing the number of surgeons implanting MACI, increasing the average number of MACI procedures each such surgeon performs, expanding the clinical indications for which the MACI procedure is approved, and optimizing the ease of use of the MACI procedure for surgeons through, among other efforts, developing and potentially commercializing an arthroscopic delivery method for MACI. Additionally, we seek to increase our Burn Care revenues by expanding the number of burn centers and surgeons consistently using Epicel and NexoBrid, and achieving the long-term growth of NexoBrid in the U.S. market.

Led by its executive behavior on achievementmanagement team, Vericel delivered strong results during 2023, as the Company achieved record full-year commercial revenues of $197.5 million, representing revenue growth of 20% for the year. Vericel’s MACI commercial team performed exceptionally well, securing record full-year MACI revenues of $164.8 million, representing 25% growth for the year. MACI’s continued upward trajectory was driven by strong business fundamentals. During the fourth quarter of 2023, the Company experienced the highest number of MACI implants, implanting surgeons, surgeons taking MACI biopsies and biopsies as in any quarter since the launch of the product. The commercial team’s execution during 2023 helped increase surgeon adoption of MACI and expand our surgeon customer base as the Company drove double-digit growth in surgeons taking biopsies in 2023. Epicel revenues were $31.6 million for the year, and we were pleased to see the continued strong utilization of this lifesaving product, which continues to be an important component of a burn surgeon’s armamentarium for treatment of the most severely burned patients in the United States.

Importantly, in 2023 we were successful in expanding our Burn Care franchise with the commercial launch of NexoBrid during the fourth quarter. NexoBrid is an innovative treatment for burn patients, and significantly expands our addressable burn care market as we move into 2024. NexoBrid is highly synergistic with Epicel and NexoBrid’s addition to our commercial portfolio significantly expands the segment of hospitalized burn patients in the U.S. that we will be targeting moving forward. We believe that this larger share of voice in the burn care market will drive both NexoBrid uptake and increased Epicel utilization.

Ultimately, the ability of our corporate mission and short-term and long-term corporate objectives and strategy;

build a culturecommercial teams to execute across our product portfolio, along with continued expense management, allowed Vericel to generate approximately $34 million of "pay for performance"; and

align the interestsadjusted EBITDA*, representing full-year adjusted EBITDA growth of management and shareholders by providing management with longer-term incentives through equity ownership.

The Compensation Committee reviews the allocation of compensation components regularly40%. We continued to help ensure alignment with strategic and operating goals, competitive market practices and legislative changes. The Compensation Committee does not apply a specific formula to determine the allocation betweengrow our cash, restricted cash and non-cash formsinvestments balance in 2023, notwithstanding capital expenditure investments associated with our new facility, which is under construction. We ended the year with $152.6 million in cash, restricted cash, and investments and no debt.

In addition to generating strong financial results, Vericel also made significant progress advancing our pipeline during 2023, highlighted by our completion of compensation. Certain compensation components, such as base salaries, benefits and perquisites, are intended primarily to attract and retain qualified executives. Other compensation elements, such as annual and long-term incentive opportunities, are designed to motivate and reward performance. The annual incentive motivates named executive officers to achieve specific operating objectivesa human factors study of an arthroscopic method for the fiscal year. Long-term incentives are intended to reward our long-term performance and achievementdelivery of specific financial goals and to strongly align named executive officers' interests with those of shareholders.

Elements of Executive Officer Compensation

The primary elements of our executive officer compensation program are: (i) annual base salary; (ii) annual incentive compensation, which is based on overall company performanceMACI in the knee, and the achievementFDA’s subsequent acceptance of specified company goals;a prior approval supplement, which seeks to add instructions for arthroscopic delivery of MACI to the product’s approved labeling. We believe that MACI Arthro will be an attractive alternative for both patients and (iii) long-term equity incentive compensationsurgeons and help drive MACI’s growth, while at the same time allowing more patients to benefit from receiving MACI. We anticipate the potential launch of MACI Arthro in Q3 of 2024. Additionally, our clinical and regulatory teams made additional progress advancing our MACI Ankle program and helped secure the FDA’s acceptance of a supplemental BLA for a new pediatric indication for NexoBrid in the formUnited States.

*For more information concerning Vericel’s presentation of non-GAAP measures, including a reconciliation of reported net (loss) income (GAAP) to adjusted EBITDA (non-GAAP), please refer to the Company’s discussion of “GAAP versus non-GAAP Measures”, on page 72 of this Proxy Statement.

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Consideration of periodic stock option grants, with the objective of aligning the executive officers' long-term interests with those of the shareholders.Say-On-Pay Vote

In establishing overall executive compensation levels and making specific compensation decisions for the executives in 2017, the Compensation Committee considered a number of criteria, including the executive's position, any applicable employment agreement, prior compensation levels, scope of responsibilities, prior and current period performance, attainment of individual and overall company performance objectives, external market data and retention concerns. In addition, the Compensation Committee considered the results of the advisory vote by shareholders on the "say-on-pay" proposal presented to stockholders at Vericel's 2017 Annual Meeting of Shareholders. There was strong support at the 20172023 and 2022 annual meetingmeetings for the compensation program offeredprovided to Vericel'sVericel’s named executive officers, with more than 94%92% and 86% of votes cast in favor.favor, respectively. In light of the recent strong support for our executive


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compensation program reflected by the results of the 2017 "say-on-pay" proposal,these “say-on-pay” proposals, the Compensation Committee made no significant changesmaintained the same general structure and approach to Vericel'sVericel’s executive compensation program for 2017.2023. Although the results of the say-on-pay proposal are not binding, our Board and Compensation Committee value the input of our shareholders and intend to continue to consider the outcome of say-on-pay votes, as well as feedback received throughout the year, when making compensation decisions for our named executive officers in the future.

Executive Compensation Best Practices

What We Do

Design executive compensation to align pay with performance

Balance short and long-term incentive compensation to incentivize achievement of short-and long-term goals

Retain an independent compensation consultant reporting directly to the Compensation Committee

Provide shareholders with an annual say-on-pay vote

Prohibit short sales, hedging, pledging or other inherently speculative transactions by our executives, non-employee directors and other Company employees (for more information, please see our Special Trading Procedures for Insiders, available at www.vcel.com)

Conduct competitive benchmarking to align executive compensation with the market

Maintain robust stock ownership guidelines that apply to our directors and named executive officers

Maintain a compensation Clawback Policy in accordance with applicable law and Nasdaq listing rules, which covers both cash and equity incentive compensation and requires recoupment of the incentive compensation of our executive officers in situations involving certain accounting restatements of financial results

What We Don’t Do

  No excessive perquisites

  No tax gross-ups on executiveperquisites or on executive severance or change-in-control benefits

  No single-trigger change-in-control benefits

  Do not provide supplemental company-paidretirement benefits

  Our equity plan does not permit “evergreen”replenishment of shares

  Do not provide dividends or dividendequivalents on unearned equity awards

  Do not reprice stock options without priorshareholder approval


Procedures for Determining Compensation

Roles of Compensation Committee, Management andCompensation Consultant

The Compensation Committee performs a review of compensation for our executive officers annually. As part of this review, the Compensation Committee takes into consideration its understanding of external market data, includingwhich is primarily based on compensation practices of comparable companies (based on size and stage of development), and independent third party market data, including drug development survey data.. Periodically, the Compensation Committee engages FW Cook, an independent consultant, to perform an analysis of the current compensation program. In 2017,late 2022, the Compensation Committee engaged Frederic W.FW Cook & Co., Inc. ("F.W. Cook") to perform an independent review of the compensation program for our executive officers. F.W.officers to assist with setting 2023 compensation. FW Cook reports directly to the Compensation Committee. Other than the work it performs for the Compensation Committee, F.W.FW Cook does not provide any consulting services to Vericel or its executive officers. Our Compensation Committee performs an annual assessment of the independence of its compensation advisers. Our Compensation Committee has determined that F.W.FW Cook is independent and that their work has not raised any conflict of interests.

As part of its engagement, F.W. Cook analyzed compensation data relating to our 2017 peer group companies as approved by the Compensation Committee with input and guidance from F.W. Cook. For 2017 compensation decisions, our peer group consisted of the following 17 publicly-traded companies, which had market capitalization in the previous fiscal year below $1.15 billion, and the majority of which either have a commercial product or FDA approved compound: Agenus Inc., Alimera Sciences, Inc., Amarin Corporation, Anika Therapeutics, Inc., Athersys, Inc., BioTime, Inc., Caladrius Biosciences, Inc., Corcept Therapeutics, Inc., Enanta Pharmaceuticals, Inc., Keryx Biopharmaceuticals, Inc., Merrimack Pharmaceuticals, Inc., Progenics Pharmaceuticals, Inc., Repligen Corporation, Sucampo Pharmaceuticals, Inc., Supernus Pharmaceuticals, Inc., Vanda Pharmaceuticals, Inc. and Zogenix, Inc. F.W. Cook's analysis showed that the total direct compensation value of Vericel's named executive officers was below the 2017 peer group median.

Generally, our Compensation Committee reviews and approves compensation arrangements for executive officers in the first quarter of each year and in connection with the hiring of new executives. Other than with respect to the compensation of our Chief Executive Officer, our Compensation Committee also takes into consideration the recommendations for executive compensation made by our Chief Executive Officer, which recommendations are generally presented at the time of our Compensation Committee'sCommittee’s review of executive compensation arrangements.

The compensation decisions made at the beginning of 2023 occurred in the context of sustained strong long-term performance, evidenced by our 20% three-year compound annual total shareholder return through January 13, 2023, which was in the top quartile of our peer group.

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Peer Group

As part of its engagement, FW Cook analyzed compensation data relating to our peer group companies as approved by the Compensation Committee with input and guidance from FW Cook. The compensation analysis was performed in late 2022 and early 2023 and informed the 2023 compensation program. The peer group companies were reviewed in fall 2022 and consisted of 16 publicly-traded companies in the biotechnology/pharmaceutical, health care equipment & supplies, and life sciences tools & services industries, which had a median market capitalization of $1.57 billion on September 30, 2022 (comparable to our $1.1 billion market capitalization at that time), and the majority of which either have commercial operations or an FDA-approved product. All peers had September 30, 2022 market capitalization in a range of 0.3 to 3.1 times our market capitalization at that time. The peer group companies that informed 2023 executive officer compensation decisions were: Agenus, Inc., Agios Pharmaceuticals, Inc., Amicus Therapeutics, Inc., Anika Therapeutics, Inc., Artivion, Inc., AtriCure, Inc., AxoGen, Inc., Cardiovascular Systems, Inc., Corcept Therapeutics, Inc., Cryoport, Inc., Glaukos Corporation, Ironwood Pharmaceuticals, Inc., PTC Therapeutics, Inc., STAAR Surgical Company, Supernus Pharmaceuticals, Inc., and Vanda Pharmaceuticals, Inc. The only change compared to the previous year peer group was the removal of Flexion Therapeutics, Inc., due to its acquisition.

Components of 2023 Compensation

The primary components of our executive officer compensation program are: (i) annual base salary; (ii) annual incentive compensation, which is based on the achievement of specified Company goals; and (iii) long-term equity incentive compensation in the form of periodic stock option and RSU grants, with the objective of aligning the executive officers’ long-term interests with those of our shareholders.

In 2017, weestablishing overall executive compensation levels and making specific compensation decisions for the executives in 2023, the Compensation Committee considered a number of criteria, including each executive’s position, prior compensation levels, scope of responsibilities, prior and current period performance, attainment of individual and overall Company performance objectives, and external market data. In addition, the Compensation Committee considered the provisions of Section 162(m)results of the Codeadvisory vote by shareholders on the “say-on-pay” proposal presented to shareholders at Vericel’s 2022 annual meeting, which had an 86% support rate.

The Compensation Committee also reviews the allocation of compensation components regularly to help ensure alignment with strategic and operating goals, competitive market practices and legislative changes. The Compensation Committee does not apply a specific formula to determine the allocation between cash and non-cash forms of compensation.

Base Salary

We believe that a competitive base salary is a necessary element of any compensation program that is designed to attract and retain talented and experienced executives. Base salaries are established, in part, based on the individual experience, skills and expected contributions of our executives and our executives’ performance during the prior year, with market data considered as thencontext. The Compensation Committee reviews base salaries for our executive officers annually. We may also change the base salary of an executive officer at other times due to market conditions or if a change in effectthe scope of the officer’s responsibilities justifies such adjustment.

In February 2023, our Compensation Committee approved base salary increases for each of our named executive officers serving at that time, based upon various factors, including a review of individual performance during 2022 and related treasury regulationsa comparison of cash compensation versus peer group data. Salary adjustments were focused on providing cash compensation in a competitive range relative to market benchmarks, also taking into account each executive’s tenure and performance. The table below sets forth the adjustments to base salaries for each of our named executive officers:

  Base Salary Adjustments
Name 2022 Base
Salary
($)
 2023 Base
Salary
($)
 Increase
(%)
Dominick Colangelo 760,000 790,000 3.9%
Joe Mara 440,000 475,000 8.0%
Michael Halpin 470,000 505,000 7.4%
Sean Flynn 400,000 430,000 7.5%
Jonathan Hopper 415,000 440,000 6.0%

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Annual Non-Equity Incentive Compensation

We maintain an annual incentive program (or “AIP”) that restricted deductibilityis designed to drive annual performance against important strategic, operational and financial aspects of our organization. We believe the AIP focuses management on advancing our overall corporate strategy and furthering both the short-and long-term growth of the Company. Each executive officer has a target cash incentive amount that is set as a percentage of base salary, based upon consideration of potential contribution, level and market data.

2023 Performance Metrics

The determination of annual incentives for our executives in 2023 was tied to achieving our financial targets, advancing our commercial and development stage products and accomplishing operational goals. In addition, a portion of annual incentive compensation was tied to a stretch upside value goal. These metrics were established by the Compensation Committee and approved by the full Board at the beginning of 2023.

WeightingOur GoalsOur MetricsAchievement
Commercial
and Financial
Performance
Goals

Total net revenue

Budget expense

   Generate total net product revenues of at least $194.3 million

   Achieve budget expense of $162.8 million (excluding depreciation, amortization and stock-based compensation, and unusual one-time expenses or changes in accounting methodology)

Product Goals

Commercial Product Goals

Long-Term Brand Development Goals

Product Development Goals

   Achieve budgeted MACI surgeon engagement goals of increasing number of biopsy surgeons and MACI biopsy conversion rate; achieve unique Epicel biopsy center target; and secure P&T committee approval to use NexoBrid at target number of burn centers

   Complete MACI, Epicel and NexoBrid long-term brand development initiatives

   Complete MACI Arthro human factors study and submit label update to the FDA by December 1, 2023

Operational
Goals

Manufacturing Capacity and Operational

Improvement Initiatives

   Complete manufacturing facility and key manufacturing/IT efficiency improvement initiatives

Upside Value
Goals
Business Development

   Execute high-quality business development transaction

No more than 200% of target may be earned under the AIP. The Compensation Committee reviewed the Company’s performance in 2023 against the corporate goals and made a determination of a 110% achievement of our corporate goals for 2023, based on the following:

1.43% out of a target 40% was awarded for the Commercial and Financial Performance Goals. The Company exceeded its goal related to total net revenue during 2023, driven largely by the growth of MACI, which grew 25% for the year to $164.8 million and demonstrated outperformance across most major metrics. Budget expense performance was a fraction below the target level and when averaged with above-target achievement for revenue resulted in an overall achievement for the commercial and financial performance goals category that was above target. The Company’s continued 20% year-over-year revenue growth, coupled with its fiscal discipline, ultimately resulted in the Company generating $33.9 million of adjusted EBITDA*, expanding its adjusted EBITDA* growth for the year to 40% and growing its cash, restricted cash and investments balance to $152.6 million.
*For more information concerning Vericel’s presentation of non-GAAP measures, including a reconciliation of reported net (loss) income (GAAP) to adjusted EBITDA (non-GAAP), please refer to the Company’s discussion of “GAAP versus non-GAAP Measures”, on page 72 of this Proxy Statement.

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2.56% out of a target 50% was awarded for Product Goals. The Compensation Committee awarded above the target percentage for these goals primarily as a result of the Company conducting and completing a human factors study of the arthroscopic method of delivery for MACI to the knee and submitting a prior approval supplement to the FDA seeking to add instructions for MACI Arthro to the product’s approved labeling ahead of schedule. We now expect a commercial launch of MACI Arthro during the third quarter of 2024, which would provide surgeons with a simpler and less invasive method for delivering MACI and, we expect, help drive continued product growth. In addition to continuing to advance the MACI Ankle program, the Company achieved certain of its commercial product metrics, including its MACI biopsy surgeon engagement goal and the number of burn centers taking Epicel biopsies. A goal related to the MACI biopsy conversion rate was slightly below target, while a goal related to the number of NexoBrid P&T committee approvals was below target as a result of the delay in the commercial launch of the product due to a now-corrected deviation in MediWound’s manufacturing process. Overall, when considering the Company’s significant achievements in advancing its pipeline, the Compensation Committee awarded above the target percentage.
3.11% out of a target 10% was awarded for the Operational Goals. The Compensation Committee awarded slightly above the target level for these goals as a result of the Company meeting or exceeding each of its budgeted goals relating to: material and vendor cost savings and material movement controls to improve financial management at the operational level; the advancement of plans to occupy the Company’s new manufacturing facility and corporate headquarters later in 2024; and various IT improvement initiatives.
4.0% out of a maximum 15% was awarded for the Upside Goal. During 2023, the Company chose not to execute any business development transactions.

The Compensation Committee made no adjustments to the goals or the manner in which they were scored to account for external events.

The table below shows the target award under the 2023 AIP as a percentage of each named executive officer’s annual base salary in 2023, the target cash award opportunity in dollars for 2023, and the actual cash bonus payments and percent of award opportunity paid to our named executive officers (other thanfor 2023 performance.

  2023 Annual Incentive Program
Name 2023 Target
Award
(% of Base Salary)
 2023 Target
Award
Opportunity ($)
 2023 Actual
Bonus
Payment ($)
 2023 Actual Bonus
Payment
(% of Target Award
Opportunity)
Dominick C. Colangelo 85% 671,500 738,700 110%
Joe Mara 50% 237,500 261,300 110%
Michael Halpin 50% 252,500 277,800 110%
Sean C. Flynn 45% 193,500 212,900 110%
Jonathan Hopper 45% 198,000 217,800 110%

Equity Incentive Compensation

Equity incentive compensation aligns executives with shareholders and allows them to share in any appreciation in the value of our principal financial officer) to the extent such compensation exceeded $1,000,000 and did not qualify for an exception as commission-based compensation or "qualified performance-based compensation".common stock. In 2017,2023, the Compensation Committee endeavoredawarded stock options and RSUs to structureour named executive officers to aid in their retention, to motivate them to achieve both near-term and long-term corporate objectives and increase share price. In determining the form and value of a grant, the Compensation Committee considers the contributions and responsibilities of each named executive officer, appropriate incentives for the achievement of our long-term growth, the size and value of grants made to other executives at peer companies holding comparable positions, individual achievement of designated performance goals, Vericel’s overall performance relative to corporate objectives, and our overall equity compensation burn rate.

Stock options and RSU awards vest over time, generally four years, subject to continued employment with Vericel over the vesting period, which promotes executive retention. All stock options have a ten-year term and an exercise price equal to the fair market value of our common stock on the date of grant, which is equal to our closing market price on such date.

Awards are made at levels calculated to be competitive within our peer group. In determining the amount of each grant, the Compensation Committee also reviews the number of shares held by the executive prior to the grant. In late 2022, the Compensation Committee engaged FW Cook to independently review the equity incentive grant practices of Vericel as compared to our peer group, and this market data was used to support compensation decisions for 2023. The Compensation Committee considered our significant 20% three-year compound annual shareholder return through January 13, 2023, which was in the top quartile of our peer group, and well above the peer group median of -4% compound annual shareholder return over this period.

The executive equity award strategy for 2023 focused on providing a competitive number of stock options and RSUs with the majority of equity awards provided in stock options to ensure that our executives are aligned with shareholder value creation and to ensure the program pays for performance. The Compensation Committee reviewed the Company’s projected 2023 equity compensation burn rate and determined that the number of shares granted to executives would maintain the burn rate below the median of our peer group.

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On February 17, 2023, the Board of Directors granted our CEO, and the Compensation Committee granted our other named executive officers, the following stock options and RSUs at a $29.82 price. The grant date fair value of these awards is also reported in the 2023 Summary Compensation Table below.

  Option and RSU Awards Granted February 17, 2023
Name Number of Shares
Underlying
Options
(#)
 Number of
RSUs
(#)
 Stock Awards and
Option Awards
Fair Value
($)(1)
 Stock Awards and
Option Awards
Intrinsic Value
($)(2)
Dominick Colangelo 182,500 73,000 5,513,083 11,548,600
Joe Mara 46,250 18,500 1,397,151 2,926,700
Michael Halpin 52,500 21,000 1,585,955 3,322,200
Sean Flynn 30,000 12,000 906,260 1,898,400
Jonathan Hopper 30,000 12,000 906,260 1,898,400
(1)Amounts reflect the grant date fair value of the stock option awards and RSUs made to the named executive officers, calculated in accordance with FASB ASC Topic 718. For purposes of this calculation, we have disregarded forfeiture assumptions related to service-based vesting conditions. For a discussion of the assumptions used in calculating these values, see Note 7 to our consolidated financial statements in our annual report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 29, 2024.
(2)Amounts reflect the intrinsic value which is calculated as the number of RSUs and stock options granted on February 17, 2023 multiplied by the proxy record date stock price of $45.20.

2024 Base Salary

Each of our named executive officer’s base salary is reviewed annually by the Compensation Committee. The named executive officers are also eligible to receive cash incentive compensation and equity awards from time to time at the discretion of the Compensation Committee. The current base salary as of March 4, 2024, and target annual incentive compensation (as a percentage of the base salary) for each of our currently serving named executive officers is as follows:

NameBase Salary Target Annual Incentive
Compensation (%) 
Dominick Colangelo$830,000 85% 
Joe Mara$505,000 50% 
Michael Halpin$535,000 50% 
Sean Flynn$465,000 45% 
Jonathan Hopper$475,000 45% 

Other Compensation

Generally, benefits available to executive officers are available to all employees on similar terms and include health and welfare benefits, paid time-off, life and disability insurance and a 401(k) plan.

We provide the benefits above to attract and retain our executive officers and other employees by offering compensation that is competitive with other companies that are similar in size and stage of development. These benefits represent a relatively small portion of the total compensation of our named executive officers.

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Other Items

Compensation Risk Analysis/Risk Assessment

We believe that risks arising from our compensation policies and practices for our employees are not reasonably likely to have a material adverse effect on the Company. In addition, the Compensation Committee believes that the mix and design of the elements of executive compensation do not encourage management to assume excessive risks.

The Compensation Committee, with the assistance of FW Cook, extensively reviewed the elements of executive compensation to determine whether any portion of executive compensation encouraged excessive risk-taking and concluded:

Inclusion of significant long-term incentive compensation discourages short-term risk taking;
Compensation is in a market range and is not set as an outlier;
The mix of short and long-term compensation (base salary, annual cash incentive, equity grants) is consistent with industry norms;
Goals are appropriately set to avoid targets that, if not achieved, result in a large percentage loss of compensation; and
The prohibition on hedging or pledging of our stock discourages short-term and excessive risk taking. Furthermore, as described in this CD&A section, compensation decisions include subjective considerations to moderate the effects that formulae or objective factors might have on excessive risk taking.

Executive Stock Ownership Guidelines

In April 2021, the Board adopted Stock Ownership Guidelines applicable to the Company’s named executive officers. Pursuant to these guidelines, named executive officers are expected to meet share ownership targets that are determined based on their annual salary, within five years of the adoption of the guidelines. In addition, named executive officers who join the Company after the establishment of the guidelines have five years from such date to reach their target. The share ownership target for the Company’s CEO is five times (5x) his or her base salary, while other named executive officers have a target of two times (2x) base salary. For purposes of determining stock ownership levels, the following forms of equity interests in the Company are included: (i) shares owned directly (shares obtained through open market purchases or acquired and held upon vesting of Company equity awards); (ii) shares owned indirectly (shares owned jointly or separately by the individual’s spouse and shares held in trust for the benefit of the named executive officer, the named executive officer’s spouse and/or children); (iii) shares or units represented by amounts invested in a Company sponsored employee stock purchase plan, 401(k) plan or deferred compensation plan; and (iv) unvested awards of time-based RSUs. Unexercised stock options are not included when determining compliance with the required stock ownership levels. As of December 31, 2023, all of our named executive officers were in compliance with their respective stock ownership targets.

Clawback Policy

We maintain deductibilitya robust Policy for Recoupment of Erroneously Awarded Incentive Compensation or “Clawback” Policy covering each of our executive officers (including our named executive officers). In June 2023, the SEC approved the Nasdaq’s proposed listing rules implementing the incentive-based compensation recovery provisions of the Dodd-Frank Wall Street Reform and Consumer Protection Act (“Dodd-Frank Act”) and Rule 10D-1 of the Exchange Act, which require listed companies to develop and implement a policy providing for the recovery of erroneously awarded incentive-based compensation received by current or former executive officers and to satisfy related disclosure obligations. Effective October 2, 2023, we amended and restated our previous clawback policy to reflect these new requirements. The Clawback Policy requires the prompt recovery of certain excess incentive-based compensation received during an applicable three-year recovery period by current or former executive officers in the event we are required to prepare an accounting restatement due to material noncompliance with any financial reporting requirement under the securities laws. Incentive-based compensation potentially subject to recovery under the Clawback Policy is, in general, limited to any compensation granted, earned, or vested based wholly or in part on the attainment of one or more financial reporting measures (whether cash or equity-based).

Tax Considerations

For taxable years after 2017, Section 162(m) of the Internal Revenue Code to the extent practicable while maintaining the ability to provide competitive, compensation program for our named executive officers. Beginning in 2018, recently-enacted tax legislation (1) expands the scope of Section 162(m) such that all named executive officers are "covered employees" and anyone who was a named executive officer in any year after 2016 will remain a covered employees for1986, as long as he or she (or his or her beneficiaries) receives compensation from the company and (2) eliminates the exception toamended (the “Code”), generally disallows the deduction limit for commission-based compensation and performance-based compensation except with respect to certain grandfathered arrangements in effect asa public corporation of November 2, 2017. Accordingly, any compensation paid to a covered employee“covered employee” in excess of $1,000,000, will be non-deductible going forward, unless paid pursuant to a grandfathered arrangement as discussed above.within the meaning of Section 162(m) of the Code. The Compensation Committee believes that


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shareholder interests are best served if the committeeCompensation Committee retains maximum flexibility to design executive compensation programs that meet stated business objectives. For these reasons, the Compensation Committee, while considering tax deductibility as a factor in determining executive compensation, will not limit such compensation to those levels that will be deductible particularly in lightunder Section 162(m) of the elimination of the expansion of the covered employee group and the elimination of the exception for performance-based compensation.Code.

Base Salary

The Compensation Committee performs a review of base salaries for our executive officers annually. We may also change the base salary of an executive officer at other times due to market conditions or if a change in the scope of the officer's responsibilities justifies such adjustment. We believe that a competitive base salary is a necessary element of any compensation program that is designed to attract and retain talented and experienced executives. We also believe that attractive base salaries can motivate and reward executives for their overall performance. Base salaries are established in part based on the individual experience, skills and expected contributions of our executives and our executives' performance during the prior year.

In February 2017, our Compensation Committee approved merit increases in base salary for each of our named executive officers serving at that time, based upon various factors, including a review of individual performance during 2016 and a comparison of projected cash compensation against various benchmarks. In 2016, F.W. Cook's executive management salary recommendations were aimed at providing cash compensation in the 25th-50th percentile of the market with the aim of approaching the median in later years. In 2017, F.W. Cook's executive management salary recommendations were based on the goal of providing cash compensation at or near the median, taking into account tenure in the executive's position and the executive's performance. Based in part on F.W. Cook's recommendation, our Compensation Committee approved base salary increases in order to maintain competitive compensation arrangements for executive officers relative to our peer group and to reward strong performance in 2016. The table below sets forth the adjustments to base salary, in dollars and as a percentage, for each of our named executive officers:

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 Base Salary Adjustments
Name 2016
Base Salary($)
 2017
Base Salary($)
 Increase (%)

Dominick C. Colangelo

 505,000 555,500 10%

Daniel Orlando

 330,000 345,000 4.5%

Gerard Michel

 365,000 374,000 2.5%

Annual Non-Equity Incentive Compensation

Given the nature of our business, the determination of annual incentives for our executives has been tied to achieving our financial targets, promoting our commercial cell therapy business, and expanding the product portfolio. Each executive officer has a target cash incentive amount that is set as a percentage of his base salary. The amount of the cash incentives awarded by the Compensation Committee to our named executive officers each year is based on the achievement of performance and corporate goals set by the Compensation Committee in advance, which are designed to capture the important operational and financial aspects of the organization. The 2017 base corporate goals approved by our Compensation Committee were:

1)
Achieve Financial Targets (the "Financial Goals") (35%):

a.
Generate total net product revenues of $77.4 million or more, and

b.
Achieve budget expense target of $78.5 million (excluding depreciation, amortization, stock-based compensation).

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2)
Advance Products and Life Cycle Management (the "Product Goals") (40%):

a.
Complete MACI post-approval CMC commitments in accordance with FDA approval letter timelines,

b.
Finalize cartilage repair franchise life-cycle management plan and MACI EU strategy by the end of Q3; execute allogenic research plan, and

c.
Publish MACI 5-year data in peer-reviewed journal; finalize MACI pediatric study strategy and submit final protocol to the FDA by June 30th.

3)
Complete Business Development Transaction and Improve Efficiency (the "Business Development Goals") (25%):

a.
Execute high-quality business development transaction, and

b.
Complete long-term manufacturing design plan designed to materially increase gross margins for Board approval.

In making its determination regarding the Company's 2017 annual incentive program, the Compensation Committee considered our success against 2017 corporate goals. The Compensation Committee made a determination of a 100% achievement of the Company's corporate goals for 2017, based on the following conclusions:

1)
35% out of a targeted 35% was awarded for the Financial Goals. The Company was awarded target points for these goals, primarily as a result of exceeding goals relating to controlling budget expense.

2)
40% out of a targeted 40% was awarded for Product Goals. The Compensation Committee awarded target points for these goals, primarily due to the completion of the relevant CMC post-marketing commitments for MACI, as well as the completion of the life cycle management plan.

3)
25% out of a targeted 25% was awarded for the Business Development Goals. The Compensation Committee awarded target points for this goal because the Company did execute a high-quality business development transaction in 2017 and completed a Board-approved long-term manufacturing design plan.

The table below shows the target award under the incentive program as a percentage of each named executive officer's annual base salary in 2017, the target cash award opportunity in dollars for 2017 and the actual cash bonus payments to our named executive officers for 2017 performance, which will be


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paid in March 2018, as well as the actual bonus payment as a percentage of the target award opportunity.

 
 2017 Annual Incentive Program
Name 2017 Target
Award
(% of Base
Salary)
 2017 Target
Award
Opportunity
($)
 2017 Actual
Bonus
Payment ($)
 2017 Actual
Bonus
Payment
(% of Target
Award
Opportunity)

Dominick C. Colangelo

 60% 333,300 333,300 100%

Daniel Orlando

 40% 138,000 138,000 100%

Gerard Michel

 40% 149,600 149,600 100%

Long-term Equity Incentive Compensation

Long-term incentive compensation allows the executive officers to share in any appreciation in the value of our common stock. The Compensation Committee believes that awarding stock options aligns executive officers' interests with those of the shareholders. The amounts of the awards are designed to reward past performance and create incentives to meet long-term objectives. Awards are made at a level calculated to be competitive within the biotechnology industry, as well as our peer group. In determining the amount of each grant, the Compensation Committee takes into account the number of shares held by the executive prior to the grant. In 2017, the Compensation Committee engaged F.W. Cook to continue its independent review of the equity incentive plan option grant practices of the Company as compared to the general market and our 2017 peer group. The results of the independent review showed that named executive officer equity awards had grant date fair values below the median of the 2017 peer group.

On February 7, 2017 and May 22, 2017, the Compensation Committee granted the following stock options to our named executive officers:

Name February 7th Award:
Number of Shares
Underlying Options (#)
 May 22nd Award: Number
of Shares Underlying
Options (#)

Dominick C. Colangelo

 210,000 90,000

Daniel Orlando

 70,000 30,000

Gerard Michel

 70,000 30,000

Stock option awards provide our executive officers with the right to purchase shares of our common stock at a fixed exercise price, and stock option awards vest over time, subject to continued employment with our company over the vesting period. Stock options generally vest over four years. All stock options have an exercise price equal to fair market value of our common stock on the date of grant, which is equal to our closing market price on such date.

Other Compensation

Generally, benefits available to executive officers are available to all employees on similar terms and include health and welfare benefits, paid time-off, life and disability insurance and a 401(k) plan.

We provide the benefits above to attract and retain our executive officers and other employees by offering compensation that is competitive with other companies similar in size and stage of


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development. These benefits represent a relatively small portion of the total compensation of our named executive officers.

Compensation Committee Report

The Compensation Committee has reviewed and discussed the foregoing Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the Compensation Committee recommended to our Board of Directors that the Compensation Discussion and Analysis be included in this proxy statement.Proxy Statement.

Compensation Committee Members:

COMPENSATION COMMITTEE MEMBERS:
Alan L. Rubino, Chairman

Heidi Hagen

Steven Gilman, Ph.D.

This report shall not constitute "soliciting“soliciting material," shall not be deemed "filed"“filed” with the Securities and Exchange Commission and is not to be incorporated by reference into any of our other filings under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except to the extent that we specifically incorporate this report by reference therein.

Summary Compensation Table

The following table summarizes all compensation earned by or paid to Dominick C. Colangelo, our chief executive officer effective March 1, 2013; Daniel Orlando, our chief operating officer effective August 27, 2012; and Gerard Michel, our chief financial officer and vice president of corporate development effective June 2, 2014 (the "named executive officers") during the fiscal years ended December 31, 2017, 2016 and 2015.


2017 SUMMARY COMPENSATION TABLE

Name and Principal
Position
 Year Salary ($) Option
Awards
($)(1)
 Non-Equity
Incentive
Plan
Compensation
($)(2)
 All Other
Compensation
($)(3)
 Total ($) 

Dominick C. Colangelo

  2017  555,500  573,559  333,300  11,667(4) 1,474,026 

President and CEO

  2016  505,000  219,450  272,700  11,341  1,008,491 

  2015  485,000  954,800  247,350  11,295  1,698,445 

                   

Daniel Orlando

  
2017
  
345,000
  
191,186
  
138,000
  
11,647

(5)
 
685,833
 

Chief Operating Officer

  2016  330,000  106,400  118,800  11,341  566,541 

  2015  320,000  416,640  108,800  11,295  856,735 

Gerard Michel

  
2017
  
374,000
  
191,186
  
149,600
  
11,647

(6)
 
726,433
 

CFO and VP of Corporate

  2016  365,000  106,400  131,400  11,341  614,141 

Development

  2015  356,000  390,600  121,040  140,049  1,007,689 
(1)
Amount reflects the grant date fair value of the named executive officer's stock options, calculated in accordance with Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") Topic 718. For purposes of this calculation, we have disregarded

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    forfeiture assumptions. For a discussion of the assumptions used in calculating these values, see Notes 2 and 7 to our consolidated financial statements in our annual report on Form 10-K for the fiscal year ended December 31, 2017 filed with the SEC on March 5, 2018.

(2)
Amounts reported in this column represent annual cash incentive bonuses, which were awarded based on achievement of corporate performance goals and individual performance for the year indicated. The 2017 cash incentive bonus determinations are described in more detail above under the heading "Annual Non-Equity Incentive Compensation."

(3)
Amounts reported in the all other compensation column include Vericel's contributions to its 401(k) Plan and life insurance premiums, as detailed in footnotes 4, 5 and 6. None of the named executive officers received perquisites having an aggregate value of $10,000 or more in the fiscal years ended December 31, 2017, 2016 or 2015, respectively.

(4)
This amount includes Vericel's contributions of $9,450 made to Mr. Colangelo's 401(k) Plan and payments of $2,217 for life insurance premiums.

(5)
This amount includes Vericel's contributions of $9,450 made to Mr. Orlando's 401(k) Plan and payments of $2,197 for life insurance premiums.

(6)
This amount includes Vericel's contributions of $9,450 made to Mr. Michel's 401(k) Plan and payments of $2,197 for life insurance premiums.

Grants of Plan-Based Awards

The following table presents information on all grants of plan-based awards made in the fiscal year ended December 31, 2017 to our named executive officers:


GRANTS OF PLAN-BASED AWARDS

 
  
 Estimated future payouts under non-equity
incentive plan awards(1)
 All other
option
awards:
Number of
securities
underlying
options (#)
 Exercise
or base
price of
option
awards
($/Sh)
  
 
 
  
 Grant date
fair value of
stock and
option
awards(2)
 
Name Grant
Date
 Threshold
($)
 Target
($)
 Maximum
($)
 

Dominick C. Colangelo

 2/7/2017    333,000  399,600  210,000  2.75  407,422 

 5/22/2017           90,000  2.65  166,137 

Daniel Orlando

 2/7/2017    132,000  158,400  70,000  2.75  135,807 

 5/22/2017           30,000  2.65  55,379 

Gerard Michel

 2/7/2017    149,600  179,520  70,000  2.75  135,807 

             30,000  2.65  55,379 
(1)
Non-equity incentive plan awards consist of performance-based cash bonuses earned based on achievement of pre-determined performance criteria during fiscal year 2017. The 2017 cash incentive bonus determinations are described in more detail above under the heading "Annual Non-Equity Incentive Compensation."

(2)
This reflects the grant date fair value of awards granted to our named executive officers during fiscal year 2017, calculated in accordance with FASB ASC Topic 718. For purposes of this calculation, we have disregarded forfeiture assumptions. For a discussion of the assumptions used in calculating these values, see Notes 2 and 7 to our consolidated financial statements in

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    our annual report on Form 10-K for the fiscal year ended December 31, 2017 filed with the SEC on March 5, 2018.

Outstanding Equity Awards at Fiscal Year End

The table below reflects all outstanding equity awards made to each of the named executive officers that were outstanding as of December 31, 2017. We currently grant stock-based awards pursuant to our 2017 Plan and have outstanding awards under our Second Amended and Restated 2009 Omnibus Incentive Plan.


OUTSTANDING EQUITY AWARDS AT DECEMBER 31, 2017

Name Grant Date(1) Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable(1)
 Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable(1)
 Option
Exercise
Price ($)
 Option
Expiration
Date
 

Dominick C. Colangelo

  3/6/2013(2) 55,001    25.80  3/6/2023 

  1/3/2014  51,562  3,483  3.57  1/3/2024 

  1/5/2015  302,500  137,500  3.02  1/5/2025 

  2/9/2016  72,187  92,813  1.95  2/9/2026 

  2/8/2017  39,375  170,625  2.75  2/8/2027 

  5/22/2017(3) 16,875  73,125  2.65  5/22/2027 

Daniel Orlando

  10/23/2012(4) 25,001    29.40  10/23/2022 

  1/3/2014  30,937  2,063  3.57  1/3/2024 

  1/5/2015  132,000  60,000  3.02  1/5/2025 

  2/9/2016  35,000  45,000  1.95  2/9/2026 

  2/8/2017  13,125  56,875  2.75  2/8/2027 

  5/22/2017(3) 5,625  24,375  2.65  5/22/2027 

Gerard Michel

  6/11/2014(4) 39,375  5,625  4.36  6/11/2024 

  1/5/2015  123,750  56,250  3.02  1/5/2025 

  2/9/2016  35,000  45,000  1.95  2/9/2026 

  2/8/2017  13,125  56,875  2.75  2/8/2027 

  5/22/2017(3) 5,625  24,375  2.65  5/22/2027 
(1)
Unless otherwise noted, options vest over a period of four years, with 6.25% vesting each quarter following the grant date.

(2)
This option vested over a period of four years, with 25% vesting on the first anniversary of the grant date and the remainder vesting in equal monthly installments thereafter.

(3)
These options vest over a period of four years, with 6.25% vesting each quarter following February 8, 2017.

(4)
These options vest over a period of four years, with 25% vesting on the first anniversary of the grant date and 6.25% vesting each quarter thereafter.

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Option Exercises and Stock Vested

During the year ended December 31, 2017, there were no option awards exercised by any of our named executive officers. None of our named executive officers held equity awards other than stock options during the year ended December 31, 2017.

Pension Benefits

We do not offer any defined benefit pension plans or arrangements.

Nonqualified Deferred Compensation

There were no nonqualified deferred compensation plans or arrangements offered to any of our executive officers during 2017.

Employment Contracts, including Termination of Employment and Change of Control Arrangements

We have entered into employment agreements with our named executive officers that provide for specified payments and benefits in connection with a termination of employment by us without Cause or a resignation by the named executive officer for Good Reason (as such terms are defined in the employment agreements). Our goal in providing severance and change in control benefits is to offer sufficient cash continuity protection such that our executives will focus their full time and attention on the requirements of the business rather than the potential implications for their respective positions. We prefer to have certainty regarding the potential severance amounts payable to the named executive officers, rather than negotiating severance at the time that a named executive officer's employment terminates. We have also determined that accelerated vesting provisions with respect to equity awards in connection with a qualifying termination are appropriate because they encourage our named executive officers to stay focused on the business in those circumstances, rather than focusing on the potential implications for them personally.

In connection with the Compensation Committee's regularly scheduled review of executive compensation in 2017, and in consultation with our independent compensation advisers, F.W. Cook, we amended the employment agreements of the members of our executive management in order to harmonize certain discrepancies identified across such employment agreements during our review and align the benefits provided more closely with those provided by our peer companies. The following are summaries of the material terms of employment agreements with our named executive officers.

Mr. Colangelo's Agreement

On March 4, 2013, Mr. Colangelo and Vericel entered into an Employment Agreement, which was amended on September 14, 2017 (the "Colangelo Employment Agreement"). Mr. Colangelo's current annual base salary is $592,000, which is reviewed annually by the Compensation Committee. Mr. Colangelo is also eligible to receive cash incentive compensation as determined by the Compensation Committee. Mr. Colangelo's target annual incentive compensation is currently 60% of his base salary. Under the Colangelo Employment Agreement, Mr. Colangelo is eligible to receive stock option and other equity awards from time to time at the discretion of the Compensation Committee.

In the event of a termination of Mr. Colangelo's employment by Vericel without Cause or by Mr. Colangelo for Good Reason (as such terms are defined in the Colangelo Employment Agreement), Vericel shall pay Mr. Colangelo an amount equal to twelve months of his then-current base salary in


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equal installments over the one-year period following the date of termination of his employment, all of Mr. Colangelo time-based equity awards that would have vested during such one-year period shall vest and become exercisable or nonforfeitable upon the date of termination and, if Mr. Colangelo was participating in Vericel's group health plan immediately prior to his date of termination and elects COBRA coverage, Vericel shall pay Mr. Colangelo a monthly cash payment equal to the full monthly COBRA premium until the earlier of twelve months following termination or the end Mr. Colangelo's COBRA health continuation period. In the event that Mr. Colangelo breaches the restrictive covenants set forth in the Colangelo Employment Agreement during the severance period, Vericel may cease severance payments to Mr. Colangelo. In lieu of the payments and benefits described above, in the event of the termination of Mr. Colangelo's employment by Vericel without Cause or by Mr. Colangelo for Good Reason, in either case within eighteen months following a Change in Control, (i) Vericel shall pay Mr. Colangelo a lump sum amount equal to (A) 1.5 times the sum of his base salary and his target bonus for the year in which the termination occurs plus (B) a pro-rated portion of his target bonus for the year of termination, (ii) if Mr. Colangelo was participating in Vericel's group health plan immediately prior to his date of termination and elects COBRA coverage, Vericel shall pay Mr. Colangelo a monthly cash payment equal to the full monthly COBRA premium until the earlier of eighteen months following termination or the end of Mr. Colangelo's COBRA health continuation period, and (iii) all time-based equity awards held by Mr. Colangelo shall immediately vest and become fully exercisable or nonforfeitable as of the date of termination. Mr. Colangelo's right to receive any severance payment and benefits is conditioned upon and subject to Mr. Colangelo's signing and not revoking a general release of claims.

In addition, during his employment and after termination of the Colangelo Employment Agreement, Mr. Colangelo has agreed to keep Vericel's confidential information in confidence and trust and has agreed not to use or disclose such confidential information without Vericel's written consent except as necessary in the ordinary course of performing his duties to Vericel. During the term of the Colangelo Employment Agreement and for a period of eighteen months thereafter Mr. Colangelo also agreed not to compete with Vericel and not to solicit employees, customers or suppliers of Vericel.

Mr. Orlando's Agreement

On September 14, 2017, Mr. Orlando and Vericel entered into an Amended and Restated Employment Agreement (the "Orlando Employment Agreement"). Mr. Orlando's current annual base salary is $357,000, which is reviewed annually by the Compensation Committee. Mr. Orlando is also eligible to receive cash incentive compensation as determined by the Compensation Committee. Mr. Orlando's target annual incentive compensation is currently 40% of his base salary. From time to time and at the discretion of the Compensation Committee Vericel may grant to Mr. Orlando equity awards pursuant to Vericel's then-current equity plan.

In the event of a termination of Mr. Orlando's employment by Vericel without Cause or by Mr. Orlando for Good Reason (as such terms are defined in the Orlando Employment Agreement), Vericel shall pay Mr. Orlando an amount equal to twelve months of his then-current base salary in equal installments over the twelve-month period beginning within sixty days after the date of termination of his employmentInterlocks and if Mr. Orlando was participating in Vericel's group health plan immediately prior to his date of termination and elects COBRA coverage, Vericel shall pay Mr. Orlando a monthly cash payment equal to the monthly employer contribution that Vericel would have made to provide health insurance to Mr. Orlando had he remained employed by Vericel until the earlier of twelve months following termination or the end of Mr. Orlando's COBRA health continuation period. In the event that Mr. Orlando breaches the restrictive covenants set forth in the Orlando Employment Agreement during the severance period, Vericel may cease severance payments to Mr. Orlando. In lieu of the severance payments described above, in the event that Mr. Orlando's


Insider Participation

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employment is terminated by Vericel without Cause or by Mr. Orlando for Good Reason, in either case within eighteen months following a Change in Control, (i) Vericel shall pay Mr. Orlando a lump sum amount equal to (A) the sum of his base salary and his target bonus for the year in which the termination occurs plus (B) a pro-rated portion of his target bonus for the year of termination, (ii) if Mr. Orlando was participating in Vericel's group health plan immediately prior to his date of termination and elects COBRA coverage, Vericel shall pay Mr. Orlando a monthly cash payment equal to the monthly employer contribution that Vericel would have made to provide health insurance to Mr. Orlando had he remained employed by Vericel until the earlier of twelve months following termination or the end of Mr. Orlando's COBRA health continuation period and (iii) all time-based equity awards held by Mr. Orlando shall immediately vest and become fully exercisable or nonforfeitable as of the date of termination. Mr. Orlando's right to receive any severance payment and benefits is conditioned upon and subject to Mr. Orlando's signing and not revoking a general release of claims.

In addition, during his employment and after termination of the Orlando Employment Agreement, Mr. Orlando has agreed to keep Vericel's confidential information in confidence and trust and has agreed not to use or disclose such confidential information without Vericel's written consent except as necessary in the ordinary course of performing his duties Vericel. During the term of the Orlando Employment Agreement and for a period of twelve months thereafter Mr. Orlando has also agreed not to compete with Vericel and not to solicit employees, customers or suppliers of Vericel.

Mr. Michel's Agreement

On September 15, 2017, Mr. Michel and Vericel entered into an Amended and Restated Employment Agreement (the "Michel Employment Agreement"). Mr. Michel's current annual base salary is $386,000, which is reviewed annually by the Compensation Committee. Mr. Michel is also eligible to receive cash incentive compensation as determined by Vericel. Mr. Michel's target annual incentive compensation is currently 40% of his base salary. Under the Michel Employment Agreement, from time to time and at the discretion of the Compensation Committee, Vericel may grant to Mr. Michel equity awards pursuant to Vericel's then-current equity plan.

In the event of a termination of Mr. Michel's employment by Vericel without Cause or by Mr. Michel for Good Reason (as such terms are defined in the Michel Employment Agreement), Vericel shall pay Mr. Michel an amount equal to twelve months of his then-current base salary in equal installments over the twelve-month period beginning within sixty days after the date of termination of his employment and, if Mr. Michel was participating in Vericel's group health plan immediately prior to his date of termination and elects COBRA coverage, Vericel shall pay Mr. Michel a monthly cash payment equal to the monthly employer contribution that Vericel would have made to provide health insurance to Mr. Michel had he remained employed by Vericel until the earlier of twelve months following termination or the end of Mr. Michel's COBRA health continuation period. In the event that Mr. Michel breaches the restrictive covenants set forth in the Michel Employment Agreement during the severance period, Vericel may cease severance payments to Mr. Michel. In lieu of the severance payments described above, in the event that Mr. Michel's employment is terminated by Vericel without Cause or by Mr. Michel for Good Reason, in either case within twelve months following a Change in Control, (i) Vericel shall pay Mr. Michel a lump sum amount equal to (A) the sum of his base salary and his target bonus for the year in which the termination occurs plus (B) a pro-rated portion of his target bonus for the year of termination, (ii) if Mr. Michel was participating in Vericel's group health plan immediately prior to his date of termination and elects COBRA coverage, Vericel shall pay Mr. Michel a monthly cash payment equal to the monthly employer contribution that Vericel would have made to provide health insurance to Mr. Michel had he remained employed by Vericel until the earlier of twelve months following termination or the end of Mr. Michel's COBRA health continuation


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period and (iii) all time-based equity awards held by Mr. Michel shall immediately vest and become fully exercisable or nonforfeitable as of the date of termination. Mr. Michel's right to receive any severance payment and benefits is conditioned upon and subject to Mr. Michel's signing and not revoking a general release of claims.

In addition, during his employment and after termination of the Michel Employment Agreement, Mr. Michel has agreed to keep Vericel's confidential information in confidence and trust and has agreed not to use or disclose such confidential information without Vericel's written consent except as necessary in the ordinary course of performing his duties to Vericel. During the term of the Michel Employment Agreement and for a period of twelve months thereafter Mr. Michel has also agreed not to compete with Vericel and not to solicit employees, customers or suppliers of Vericel.

Acceleration of Vesting Under Stock Option Plans

Generally, in the event of a Change in Control of Vericel (as defined in our 2017 Plan) if awards under the 2017 Plan are not assumed, continued or substituted, awards shall vest immediately prior to the Change in Control and terminate on the day of the Change in Control. If assumed, continued or substituted and the participant's services to Vericel are terminated by Vericel or its successor without cause within twelve months of the Change in Control, the awards shall become fully vested and exercisable and may be exercised at any time prior to the earlier of the expiration date of the award or three months following the date of termination.

The following table sets forth aggregate estimated payment obligations to each of the named executive officers assuming a termination occurred on December 31, 2017 and using the salary in effect on such date:

Name Benefit Termination w/o
Cause or for
Good Reason
other
than within
12 months
following a
Change in Control
($)
 Termination w/o
Cause or for
Good Reason within
12 months following a
Change in Control ($)

Dominick C. Colangelo

 Severance Pay 555,500 1,666,500

 Health Care Benefits 23,860 35,790

 Equity Award Acceleration 622,888(1) 1,330,871(2)(3)

 Total 1,202,248 3,033,161

Daniel R. Orlando

 

Severance Pay

 
345,000
 
621,000

 Health Care Benefits 21,761 21,761

 Equity Award Acceleration  528,991(2)(3)

 Total 366,761 1,171,752

Gerard Michel

 Severance Pay 374,000 673,200

 Health Care Benefits 21,761 21,761

 Equity Award Acceleration  522,131(2)(3)

 Total 395,761 1,217,092
(1)
This represents the cumulative value of the equity awards that would accelerate upon a termination of employment not in connection with a change in control. The amount represents the difference between the price of our common stock at the last business day of our last

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(2)
This represents the cumulative value of the equity awards that would accelerate upon a change in control, assuming that awards are not assumed, substituted or continued in a change in control. The amount represents the difference between the price of our common stock at the last business day of our last completed fiscal year and the exercise price multiplied by the number of option shares that would accelerate.

(3)
The price of our common stock at the last business day of our last completed fiscal year is less than the exercise price of certain stock options held by individuals above. As such, no value has been assigned to any acceleration that may occur upon a termination or a change in control for options granted with an exercise price greater than $5.45 (the closing price of our common stock on December 29, 2017, the last trading day of 2017).

CEO Pay Ratio

Pursuant to a mandate of the Dodd-Frank Act, the SEC adopted a rule requiring annual disclosure of the ratio of the median employee's total annual compensation to the total annual compensation of the principal executive officer ("PEO"). The PEO of Vericel is Dominick C. Colangelo.

We believe that our compensation philosophy must be consistent and internally equitable to motivate our employees to create shareholder value. The purpose of the new required disclosure is to provide a measure of pay equity within the organization. We are committed to internal pay equity, and our Compensation Committee monitors the relationship between the pay our PEO receives and the pay our non-executive employees receive.

As illustrated in the table below, our 2017 PEO to median employee pay ratio was approximately 13:1.

Dominick C. Colangelo ("PEO") 2017 Compensation

 $1,474,026 

Median Employee 2017 Compensation

 $112,707 

Ratio of PEO to Median Employee Compensation

  13:1 

We identified the median employee using W-2 compensation, plus estimated bonus, the fair market value of equity grants, life and disability insurance, and the estimated value of 401(k) match (whether or not vested), for all individuals who were employed by us on December 31, 2017, the last day of our fiscal year (whether employed on a full-time, part-time or seasonal basis). Employees on leave of absence were included in the list and reportable wages were annualized for those employees who were not employed for the full calendar year.

The pay ratio reported above is a reasonable estimate calculated in a manner consistent with SEC rules, based on our internal records and the methodology described above. The SEC rules for identifying the median compensated employee allow companies to adopt a variety of methodologies, to apply certain exclusions and to make reasonable estimates and assumptions that reflect their employee populations and compensation practices. Accordingly, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies have different employee populations and compensation practices and may use different methodologies, exclusions, estimates and assumptions in calculating their own pay ratios.


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Equity Compensation Plan Information

The following table provides information as of December 31, 2017 regarding shares of common stock that may be issued under our equity compensation plans, consisting of the 2017 Plan, the 2009 Plan, the 2004 Plan and the ESPP.

Plan category Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights
(a)
 Weighted Average
exercise price of
outstanding options,
warrants and rights
($)(b)
 Number of
securities
remaining available
for future issuance
under equity
compensation plan
(excluding securities
referenced in
column (a))(c)

Equity compensation plans approved by security holders:

 4,528,426(1) 3.77 4,998,211(2)

Equity compensation plans not approved by security holders:

   

Total

 4,528,426 3.77 4,998,211

(1)
Includes 4,528,426 shares of common stock issuable upon the exercise of outstanding options.

(2)
As of March 13, 2018, there were zero shares available for grants under the 2004 Plan, zero shares available for grants under our 2009 Plan, 3,777,856 shares available for grants under our 2017 Plan and 570,489 shares available for grants under our ESPP.

Compensation of Directors

The Director Compensation table reflects all compensation awarded to, earned by or paid to our non-employee directors for the fiscal year ended December 31, 2017.


DIRECTOR COMPENSATION
FOR THE YEAR ENDED
DECEMBER 31, 2017

Name Fees
Earned
or Paid
in Cash ($)
 Option
Awards
($)(1)(2)
 Total ($) 

Robert L. Zerbe

  80,000  31,817  111,817 

Kevin McLaughlin

  59,500  31,817  91,317 

Alan L. Rubino

  63,500  31,817  95,317 

Heidi Hagen

  56,500  31,817  88,317 

Paul Wotton

  45,000  31,817  76,817 

Steven Gilman

  46,500  31,817  78,317 
(1)
Amount reflects the grant date fair value of the named director's stock options, calculated in accordance with FASB ASC Topic 718. For purposes of this calculation, we have disregarded forfeiture assumptions. For a discussion of the assumptions used in calculating these values, see Notes 2 and 7 to our consolidated financial statements in our annual report on Form 10-K for the fiscal year ended December 31, 2017 filed with the SEC on March 5, 2018. The discussion below provides details as to the aggregate number of option awards outstanding at fiscal

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(2)
Non-employee directors held the following unexercised stock options as of December 31, 2017:
Director
Stock Options

Robert L. Zerbe

69,763

Alan L. Rubino

69,763

Heidi Hagen

58,250

Steven Gilman

52,500

Kevin F. McLaughlin

52,500

Paul Wotton

52,500

At least every three years, the Compensation Committee engages an independent consultant to perform an analysis over the non-employee director compensation program. In 2017, the Compensation Committee engaged F.W. Cook to perform an independent review of the compensation program for non-employee directors. The review indicated that the non-employee director compensation was slightly below the median for option awards and for cash for certain committee members. Accordingly, the Compensation Committee determined that commencing in the second quarter of 2017 and for 2018 cash compensation would increase slightly for the Audit Committee and Compensation Committee chairs and committee members and that the annual stock option grant would increase from 15,000 to 17,500 shares.

Fees Earned or Paid in Cash.    The Chairman of the Board of Directors, if any, receives an annual fee of $80,000 paid in equal quarterly increments and does not receive additional fees for service as a member of the Board of Directors or as an individual committee member. Each other non-employee director receives an annual fee of $40,000 paid in equal quarterly increments. Until the second quarter of 2017, the chairperson of each standing committee received an additional annual fee of $18,000 for the Audit Committee, $12,500 for the Compensation Committee and $10,000 for the Governance Committee. Commencing in the second quarter of 2017 and for 2018, the chairperson of each standing committee will receive an additional annual fee of $20,000 for the Audit Committee, $14,500 for the Compensation Committee and $10,000 for the Governance Committee. Until the second quarter of 2017, the non-chair members of the Audit Committee each received an additional annual fee of $8,000 and each non-chair member of the Compensation Committee and Governance Committee received an additional annual fee of $5,000, in each case payable quarterly. Commencing in the second quarter of 2017 and for 2018, the non-chair members of the Audit Committee each will receive an additional $10,000 annual fee, each non-chair committee member of the Compensation Committee receives an additional $7,000 annual fee and each non-chair committee member of the Governance Committee receives an additional annual fee of $5,000, in each case payable quarterly.

Stock Option Awards.    We have in place a non-employee director compensation policy whereby a non-employee director who continued to serve beyond an Annual Meeting of Shareholders receives a stock option to purchase 17,500 shares granted on the date of each Annual Meeting of Shareholders, with an exercise price equal to the fair market value of the common stock on the date of grant. In 2017, non-employee directors received a stock option to purchase 15,000 shares at the 2017 Annual Meeting of Shareholders. For stock option grants made in 2015, 2016, 2017 or in the future, stock options vest in equal monthly increments over a period of one year. Newly elected directors joining the Board of Directors during the period between Annual Meetings of Shareholders receive a grant for a pro rata amount of the shares subject to the option (reflecting the period of time until the next Annual Meeting of Shareholders). In addition, each future nonemployee director who joins the Board of Directors will also receive a one-time stock option to purchase 17,500 shares on the date of such


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director's appointment which will vest over three years. In 2015, newly elected directors received a one-time stock option to purchase 15,000 shares. These equity grants are made under the terms of Vericel's then-existing equity compensation plans, as previously approved by the shareholders. Stock options issued to directors shall terminate and may no longer be exercised after the first to occur of (a) the expiration date of the option, (b) 24 months after the date on which the service to Vericel is terminated, or (c) a change in control to the extent provided in the stock option agreement.

Certain Relationships and Related Party Transactions

The Board of Directors is committed to upholding the highest legal and ethical conduct in fulfilling its responsibilities and recognizes that related party transactions can present a heightened risk of potential or actual conflicts of interest. Accordingly, as a general matter, it is Vericel's preference to avoid related party transactions.

Vericel's Audit Committee Charter requires that members of the Audit Committee, all of whom are independent directors, review and approve all related party transactions for which such approval is required under applicable law, including SEC and NASDAQ rules. All related party transactions shall be disclosed in Vericel's applicable filings with the Securities and Exchange Commission as required under SEC rules.

There were no such reportable relationships or related party transactions during the fiscal year ended December 31, 2017.

Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires Vericel's executive officers, directors and persons who beneficially own more than 10% of Vericel's common stock to file initial reports of ownership and reports of changes in ownership with the SEC. Such persons are required by the SEC regulations to furnish Vericel with copies of all Section 16(a) forms filed by such persons.

Based solely on Vericel's review of such forms furnished to it and written representations from certain reporting persons, Vericel believes its executive officers, directors and more than 10% shareholders have complied with all filing requirements in 2017.


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

During the fiscal year ended December 31, 2017,2023, Mr. Rubino, Ms. Hagen and Dr. Gilman served as the members of our Compensation Committee. None of the members of our Compensation Committee is, or has been, an officer or employee of ours or any of our subsidiaries. During the last year, none of our executive officers served as: (1) a member of the compensation committee (or other committee of the board of directors performing equivalent functions or, in the absence of any such committee, the entire board of directors) of another entity, one of whose executive officers served on the compensation committee; (2) a director of another entity, one of whose executive officers served on the compensation committee; or (3) a member of the compensation committee (or other committee of the board of directors performing equivalent functions or, in the absence of any such committee, the entire board of directors) of another entity, one of whose executive officers served as a director on our Board of Directors.

2024 Proxy Statement53

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Executive Compensation Tables

Summary Compensation Table

The following table summarizes all compensation earned by or paid to Dominick Colangelo, our President and Chief Executive Officer, effective March 1, 2013; Joe Mara, our Chief Financial Officer, effective January 25, 2021; Michael Halpin, our Chief Operating Officer, effective June 15, 2019; Sean Flynn, our Senior Vice President, General Counsel and Secretary, effective November 4, 2019; and Jonathan Hopper, our Chief Medical Officer, effective August 20, 2018 (the “named executive officers”) during the fiscal years indicated.

Name and Principal Position Year  Salary
($)
  Bonus
($)
  Stock
Awards
($)(1)
  Option
Awards
($)(2)
  Non-Equity
Incentive Plan
Compensation
($)(3)
  All Other
Compensation
($)(4)
  Total
($)
 
Dominick Colangelo
President and CEO
  2023   790,000      2,176,860   3,336,223   738,700   14,639(5)   7,056,422 
  2022   760,000      1,633,320   5,655,283   646,000   13,764   8,708,367 
  2021   730,000      1,837,550   9,981,859   620,500   13,386   13,183,295 
  2020   675,000      540,000   2,678,783   506,250   12,685   4,412,718 
Joe Mara
Chief Financial Officer
  2023   475,000      551,670   845,481   261,300   14,314(6)   2,147,765 
  2022   440,000      384,528   1,331,353   220,000   13,439   2,389,320 
  2021   383,077   50,000(10)   698,080   4,438,361   193,300   9,865   5,772,683 
Michael Halpin
Chief Operating Officer
  2023   505,000      626,220   959,735   277,800   14,113(7)   2,382,869 
  2022   470,000      533,970   1,848,843   235,000   13,238   3,101,051 
  2021   440,000      578,250   3,327,286   220,000   12,860   4,578,396 
  2020   395,000      252,000   1,250,099   177,750   12,685   2,087,534 
Sean Flynn
SVP, General Counsel and Secretary
  2023   430,000      357,840   548,420   212,900   14,113(8)   1,563,273 
  2022   400,000      324,570   1,123,806   180,000   13,238   2,041,615 
  2021   375,000      359,800   1,996,372   168,800   12,860   2,912,782 
  2020   350,000            140,000   12,685   502,685 
Jonathan Hopper
Chief Medical Officer
  2023   440,000(11)      357,840   548,420   217,800   14,365(9)   1,578,425 
  2022   415,000      324,570   1,123,806   186,750   13,490   2,063,617 
  2021   390,000      359,800   1,996,372   175,500   12,860   2,934,532 
  2020   365,000      117,000   580,403   146,000   12,685   1,221,088 

(1)Amounts reflect the grant date fair value of awards of time-based RSUs made to the named executive officer in the year indicated, computed in accordance with FASB ASC Topic 718. For purposes of this calculation, we have disregarded forfeiture assumptions related to service-based vesting conditions. For a discussion of the assumptions used in calculating these values, see Note 7 to our consolidated financial statements in our annual report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 29, 2024.
(2)Amounts reflect the grant date fair value of the stock option awards made to the named executive officers in the year indicated, calculated in accordance with FASB ASC Topic 718. For purposes of this calculation, we have disregarded forfeiture assumptions related to service-based vesting conditions. For a discussion of the assumptions used in calculating these values, see Note 7 to our consolidated financial statements in our annual report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 29, 2024.
(3)Amounts reported in this column represent annual cash incentive bonuses, which were awarded based on achievement of corporate performance goals for the year indicated. The 2023 cash incentive bonus determinations are described in more detail above under the heading “Annual Non-Equity Incentive Compensation.”
(4)Amounts reported in the “All Other Compensation” column include Vericel’s contributions to its 401(k) Plan and life insurance premiums, as detailed in footnotes 5, 6, 7, 8, and 9. None of the named executive officers received perquisites having an aggregate value of $10,000 or more in the fiscal years ended December 31, 2023, 2022, or 2021.
(5)This amount includes Vericel’s contributions of $11,550 made to Mr. Colangelo’s 401(k) Plan and payments of $3,089 for life insurance premiums.
(6)This amount includes Vericel’s contributions of $11,550 made to Mr. Mara’s 401(k) Plan and payments of $2,764 for life insurance premiums.
(7)This amount includes Vericel’s contributions of $11,550 made to Mr. Halpin’s 401(k) Plan and payments of $2,563 for life insurance premiums.
(8)This amount includes Vericel’s contributions of $11,550 made to Mr. Flynn’s 401(k) Plan and payments of $2,563 for life insurance premiums.
(9)This amount includes Vericel’s contributions of $11,550 made to Dr. Hopper’s 401(k) Plan and payments of $2,815 for life insurance premiums.
(10)This amount reflects the amount of a sign-on bonus paid to Mr. Mara pursuant to the terms of his offer of employment with Vericel.
(11)Dr. Hopper deferred $25,385 of his salary pursuant to the Company’s Deferred Compensation Plan.

54

Grants of Plan-Based Awards

The following table presents information on all grants of plan-based awards made in the fiscal year ended December 31, 2023 to our named executive officers:

    Estimated Future
Payouts Under
Non-Equity
Incentive Plan
Awards(1)
  All Other
Stock Awards:
Number of
Shares of
Stock or
Units (#)
  All Other
Option
Awards:
Number of
Securities
Underlying
Options (#)
  Exercise or
Base Price
of Option
Awards
($/Sh)
  Grant Date
Fair Value
of Stock
and Option
Awards(2)
 
Name Grant Date Target
($)
  Maximum
($)
         
Dominick Colangelo   738,700   1,477,400             
 2/17/2023        73,000         2,176,860 
 2/17/2023           182,500   29.82   3,336,223 
Joe Mara   261,300   522,600             
 2/17/2023        18,500         551,670 
 2/17/2023           46,250   29.82   845,481 
Michael Halpin   277,800   555,600             
 2/17/2023        21,000         626,220 
 2/17/2023           52,500   29.82   959,735 
Sean Flynn   212,900   425,800             
 2/17/2023        12,000         357,840 
 2/17/2023           30,000   29.82   548,420 
Jonathan Hopper   217,800   435,600             
 2/17/2023        12,000         357,840 
 2/17/2023           30,000   29.82   548,420 

(1)Non-equity incentive plan awards consist of performance-based cash bonuses earned based on achievement of pre-determined performance criteria during fiscal year 2023. There is no threshold payout amount under the non-equity incentive plan. The 2023 cash incentive bonus determinations are described in more detail above under the heading “Annual Non-Equity Incentive Compensation.”

(2)This reflects the grant date fair value of option and RSU awards granted to our named executive officers during the year ended December 31, 2023, calculated in accordance with FASB ASC Topic 718. For purposes of this calculation, we have disregarded forfeiture assumptions related to service-based vesting conditions. For a discussion of the assumptions used in calculating these values, see Note 7 to our consolidated financial statements in our annual report on Form 10-K for the fiscal year ended December 31, 2023, filed with the SEC on February 29, 2024.

2024 Proxy Statement55

Outstanding Equity Awards at Fiscal Year End

The table below reflects all outstanding equity awards held by each of the named executive officers as of December 31, 2023. We currently grant stock-based awards pursuant to our 2022 Plan and have outstanding awards under our Amended and Restated 2019 Omnibus Incentive Plan (the “2019 Plan”), 2017 Omnibus Incentive Plan (the “2017 Plan”) and our Second Amended and Restated 2009 Omnibus Incentive Plan (the “2009 Plan”).

  Option Awards  Stock Awards
Name Grant Date Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable(1)
  Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable(1)
  Option
Exercise
Price
($)
  Option
Expiration
Date
  Number of
Shares or
Units of
Stock That
Have Not
Vested
(#)(2)
  Market
Value of
Shares or
Units of
Stock That
Have Not
Vested
($)(3)
 
Dominick Colangelo 1/5/2015   383,452      3.02   1/5/2025       
 2/9/2016   53,183      1.95   2/9/2026       
 2/8/2017   49,700      2.75   2/8/2027       
 5/22/2017(5)   28,125      2.65   5/22/2027       
 2/7/2018   293,195      7.20   2/7/2028       
 2/6/2019   310,000      16.66   2/6/2029       
 2/11/2020   210,937   14,063   18.00   2/11/2030   7,500   267,075 
 2/19/2021   206,250   93,750   51.40   2/19/2031   17,875   636,529 
 2/18/2022   119,437   153,563   34.90   2/18/2032   35,100   1,249,911 
 2/17/2023   34,218   148,282   29.82   2/17/2033   73,000   2,599,530 
Joe Mara 1/25/2021(4)   110,000   50,000   43.63   1/25/2031       
 2/18/2022   28,117   36,152   34.90   2/18/2032   8,264   294,281 
 2/17/2023   8,671   37,579   29.82   2/17/2033   18,500   658,785 
Michael Halpin 4/10/2017(4)   2,063      2.65   4/10/2027       
 2/7/2018   3,132      7.20   2/7/2028       
 2/6/2019   76,250      16.66   2/6/2029       
 2/11/2020   98,437   6,563   18.00   2/11/2030   3,500   124,635 
 2/19/2021   68,750   31,250   51.40   2/19/2031   5,625   200,306 
 2/18/2022   39,046   50,204   34.90   2/18/2032   11,475   408,625 
 2/17/2023   9,843   42,657   29.82   2/17/2033   21,000   747,810 
Sean Flynn 11/4/2019(4)   130,000      16.25   11/4/2029       
 2/19/2021   41,250   18,750   51.40   2/19/2031   3,500   124,635 
 2/18/2022   23,734   30,516   34.90   2/18/2032   6,975   248,380 
 2/17/2023   5,625   24,375   29.82   2/17/2033   12,000   427,320 
Jonathan Hopper 8/20/2018(4)   32,604      10.95   8/20/2028       
 2/6/2019   16,000      16.66   2/6/2029       
 2/11/2020   35,703   3,047   18.00   2/11/2030   1,625   57,866 
 2/19/2021   41,250   18,750   51.40   2/19/2031   3,500   124,635 
 2/18/2022   23,734   30,516   34.90   2/18/2032   6,975   248,380 
 2/17/2023   5,625   24,375   29.82   2/17/2033   12,000   427,320 
(1).Unless otherwise noted, options vest over a period of four years, with 6.25% vesting each quarter following the grant date.
(2).RSUs vest over four years with 25% vesting on the first anniversary of the grant date and the remainder vesting in equal annual installments thereafter.
(3).Based on a price of $35.61 per share, which was the closing price per share of our common stock as reported by the Nasdaq Global Market on December 29, 2023.
(4).This option vests over a period of four years, with 25% vesting on the first anniversary of the grant date and the remainder vesting in equal monthly installments thereafter.
(5).This option vests over a period of four years, with 6.25% vesting each quarter following February 8, 2017.

56

Option Exercises and Stock Vested

The following table sets forth information with respect to the exercise of options by our named executive officers as well as the vesting of RSUs during the year ended December 31, 2023. None of our named executive officers held equity awards other than stock options and RSUs that were exercised or vested during the year ended December 31, 2023.

  Option Awards Stock Awards
Name Number of Shares
Acquired on Exercise
(#)
 Value Realized
on Exercise
($)(1)
 Number of Shares
Acquired on Vesting
(#)(2)
 Value Realized
on Vesting
($)(3)
Dominick Colangelo 88,335 1,513,939 35,076 1,044,178
Joe Mara   2,754 82,124
Michael Halpin 17,447 492,260 12,013 356,330
Sean Flynn   4,075 121,517
Jonathan Hopper 5,000 127,250 6,350 188,304
(1)Value realized on exercise of stock option awards does not represent proceeds from any sale of any common stock acquired upon exercise but is determined by multiplying the number of shares acquired upon exercise by the difference between the per share exercise price of the option and the closing price of a share of our common stock on the Nasdaq Global Market on the date of exercise.
(2)This represents total RSUs that vested for the named executive officer. A portion of these shares were withheld to cover the tax liability of the vesting and the amounts reported do not represent the total shares received by the employee.
(3)Value realized on vesting of RSUs is determined by multiplying the number of shares vested by the closing price of a share of our common stock on the Nasdaq Global Market on the date of vesting.

Nonqualified Deferred Compensation

On May 3, 2023, the Board approved and adopted the Vericel Corporation Deferred Compensation Plan (the “Deferred Compensation Plan”), which is a non-qualified deferred compensation plan that is intended to comply with Section 409A of the Code. Participation in the Plan is limited to non-employee directors and, as determined by the Compensation Committee in its sole discretion, a select group of management or highly compensated employees of the Company, including our executive officers. Pursuant to the Deferred Compensation Plan, a participant may elect to defer up to 100% of his or her annual base salary, annual bonus and/or cash director fees, as applicable. In addition, a participant may elect to defer up to 100% of each of his or her RSU grants under the Company’s 2022 Plan. The Company may also be required, in accordance with employment or other agreements, to contribute amounts to a participant’s Deferred Compensation Plan account. The Deferred Compensation Plan also permits, but does not require, the Company to make discretionary contributions to participants’ Deferred Compensation Plan accounts. Any RSUs deferred under the Deferred Compensation Plan are reflected on the books of the Company as an unfunded, unsecured promise to deliver to the participant a specific number of actual shares of common stock in the future at the time the RSU would otherwise vest and become transferable to the participant under the terms of the 2022 Plan. All other deferrals under the Deferred Compensation Plan are paid in cash to the participants. Participants’ deferrals of cash compensation are 100% vested at all times. All unvested contributions to a participant’s account from the Company, if any, become 100% vested in the event of a change of control (as defined in the Deferred Compensation Plan) or upon a participant’s death or disability. Each participant’s deferred compensation account is deemed invested in investments selected by the participant from a list of measurement funds selected by the Compensation Committee. Distributions are made in a lump sum or annual installment payments as elected by the participant in accordance with the Deferred Compensation Plan’s terms and conditions. Obligations of the Company under the Deferred Compensation Plan represent at all times an unfunded and unsecured promise to pay money in the future. Each participant in the Deferred Compensation Plan is an unsecured general creditor of the Company with respect to deferred compensation obligations. Any amounts set aside to defray the liabilities assumed by the Company will remain the general, unpledged unrestricted assets of the Company.

Nonqualified Deferred Compensation Table

The following table presents information regarding our Deferred Compensation Plan as of December 31, 2023. No withdrawals or distributions from the Deferred Compensation Plan were made in 2023.

Name DCP
Contributions in
Last Fiscal Year
($)
 Vericel
Contributions in
Last Fiscal Year
($)
 Aggregate
Earnings at fiscal
Year-end
($)(1)
 Aggregate
Withdrawals/
Distributions
($)
 Aggregate
Balance at
Fiscal Year-End
($)(1)
Jonathan Hopper 23,385(1)  2,383  27,768
(1)$25,385 of this contribution relates to Mr. Hopper’s deferred base salary that was contributed to the Deferred Compensation Plan. The amount is reflected in the “salary” column of the 2023 Summary Compensation Table.

2024 Proxy Statement57

Pension Benefits

We do not offer any defined benefit pension plans or arrangements.

Employment Contracts, including Termination of Employment and Change-in-Control Arrangements

We entered into employment agreements with our currently serving named executive officers on the following dates: January 25, 2021 for Mr. Mara, November 4, 2019 for Mr. Flynn, August 20, 2018 for Dr. Hopper, September 14, 2017 (as amended on June 3, 2019) for Mr. Halpin, and March 1, 2013 (as amended on September 14, 2017) for Mr. Colangelo (each, an “Employment Agreement” and together, the “Employment Agreements”). Each Employment Agreement provides for specified payments and benefits in connection with a termination of employment by us without Cause or a resignation by the named executive officer for Good Reason (as such terms are defined in the Employment Agreements). Our goal in providing severance and change-in-control benefits is to offer sufficient cash continuity protection such that our executives will focus their full time and attention on the requirements of the business rather than the potential implications for their respective positions. We prefer to have certainty regarding the potential severance amounts payable to the named executive officers, rather than negotiating severance at the time that a named executive officer’s employment terminates. We have also determined that accelerated vesting provisions with respect to equity awards in connection with a qualifying termination are appropriate because they encourage our named executive officers to stay focused on the business in those circumstances, rather than focusing on the potential implications for them personally.

In the event of a termination of a named executive officer’s employment with Vericel without Cause or by the named executive officer for Good Reason (as such terms are defined in the Employment Agreements), Vericel shall pay the named executive officer an amount equal to twelve months of the named executive officer’s then-current base salary in equal installments over the 12-month period beginning within sixty days following the date of termination of the named executive officer’s employment. All of Mr. Colangelo’s time-based equity awards that would have vested during such 12-month period shall vest and become exercisable or nonforfeitable upon the date of termination. If the named executive officer was participating in Vericel’s group health plan immediately prior to the date of termination and elects COBRA coverage, Vericel shall pay the named executive officer a monthly cash payment equal to the monthly employer contribution that Vericel would have made to provide health insurance to the named executive officer had he remained employed by Vericel (or, in the case of Mr. Colangelo, equal to the full monthly COBRA premium), until the earlier of twelve months following the termination or the end of the named executive officer’s COBRA health continuation period. In the event that the named executive officer breaches the restrictive covenants set forth in his Employment Agreement during the severance period, Vericel may cease severance payments to the named executive officer.

In lieu of the severance payments and benefits described above, in the event of a termination of a named executive officer’s employment by Vericel without Cause or by the named executive officer for Good Reason, in either case within eighteen months following a Change-in-Control (as defined in the Employment Agreements), (i) Vericel shall pay the named executive officer a lump sum amount equal to (A) the sum of the named executive officer’s then-effective base salary and target bonus for the year in which termination occurs (or, in the case of Mr. Colangelo, 1.5 times the sum of his base salary and target bonus) plus (B) a pro-rated portion of the named executive officer’s target bonus for the year of termination, (ii) if the named executive officer was participating in Vericel’s group health plan immediately prior to the date of termination and elects COBRA coverage, Vericel shall pay the named executive officer a monthly cash payment equal to the monthly employer contribution that Vericel would have made to provide health insurance to the named executive officer had he remained employed by Vericel (or, in the case of Mr. Colangelo, the full monthly COBRA premium) until the earlier of twelve months (or, in the case of Mr. Colangelo, eighteen months) following termination or the end of the named executive officer’s COBRA health continuation period, and (iii) all time-based equity awards held by the named executive officer shall immediately vest and become fully exercisable or nonforfeitable as of the date of termination. The named executive officer’s right to receive any severance payments and benefits under the applicable Employment Agreement is conditioned upon and subject to the named executive officer signing and not revoking a general release of claims.

In addition, during employment and after termination of the named executive officer’s Employment Agreement, each named executive officer has agreed to keep Vericel’s confidential information in confidence and trust and has agreed not to use or disclose such confidential information without Vericel’s written consent except as necessary in the ordinary course of performing duties for Vericel. During the term of the named executive officer’s Employment Agreement and for a period of twelve months (or, in the case of Mr. Colangelo, eighteen months) thereafter, the named executive officer has also agreed not to compete with Vericel and not to solicit employees, customers or suppliers of Vericel.

58

Acceleration of Vesting Under Stock Option Plans

Generally, in the event of a Change-in-Control of Vericel (as defined in our 2022 Plan, 2019 Plan, 2017 Plan or 2009 Plan, as applicable), if awards under the applicable plan are not assumed, continued or substituted, awards shall vest immediately prior to the Change-in-Control and terminate on the day of the Change-in-Control. If assumed, continued or substituted and the participant’s services to Vericel are terminated by Vericel or its successor without cause within twelve months following the Change-in-Control, the awards shall become fully vested and exercisable and may be exercised at any time prior to the earlier of the expiration date of the award or three months following the date of termination. Additionally, upon termination of employment as a result of the participant’s death or disability (as such term is defined in Treas. Reg. Section 1.409A-3(i)(4)), awards issued to the participant under the applicable plan shall become fully vested and exercisable by a person or persons legally entitled to do so at any time prior to the expiration of the award or within one (1) year, whichever, in the case of option awards, is the shorter period.

Potential Payments Upon a Termination or Change-in-Control

The following table sets forth aggregate estimated payment obligations to each of the named executive officers assuming a termination occurred on December 31, 2023, and using the salary in effect on such date.

Name Benefit Termination w/o Cause
or for Good Reason other
than in connection with
a Change-in-Control
($)
  Termination w/o Cause
or for Good Reason
in connection with a
Change-in-Control
($)
  Termination as a Result
of Death or Disability
 
Nick Colangelo Severance Pay  790,000   3,031,750    
  Health Care Benefits  26,727   40,091    
  Equity Award Acceleration  2,212,117(1)   5,968,277(2)   5,968,277(3) 
  Total  3,028,844   9,040,118   5,968,277 
Joseph Mara Severance Pay  475,000   997,600    
  Health Care Benefits  26,727   26,727    
  Equity Award Acceleration     1,196,316(2)   1,196,316(3) 
  Total  501,727   2,220,643   1,196,316 
Michael Halpin Severance Pay  505,000   1,060,600    
  Health Care Benefits  26,727   26,727    
  Equity Award Acceleration     1,879,579(2)   1,879,579(3) 
  Total  531,727   2,966,906   1,879,579 
Jonathan Hopper Severance Pay  440,000   875,600    
  Health Care Benefits  26,727   26,727    
  Equity Award Acceleration     1,074,656(2)   1,074,656(3) 
  Total  466,727   1,976,983   1,074,656 
Sean Flynn Severance Pay  430,000   855,800    
  Health Care Benefits  22,175   22,175    
  Equity Award Acceleration     963,132(2)   963,132(3) 
  Total  452,175   1,841,107   963,132 
(1)This represents the cumulative value of the equity awards that would accelerate upon a termination of employment not in connection with a Change-in-Control. The amount represents the difference between the closing price of our common stock on December 29, 2023, of $35.61 and the exercise price (if any) multiplied by the number of shares subject to any in-the-money options and RSUs that would accelerate.
(2)This represents the cumulative value of the equity awards that would accelerate upon a qualifying termination of employment within 18 months following a Change-in-Control (or upon a Change-in-Control if equity awards are not assumed in such Change-in-Control). The amount represents the difference between the closing price of our common stock on December 29, 2023, of $35.61 and the exercise price (if any) multiplied by the number of shares subject to any in-the-money options and RSUs that would accelerate.
(3)This represents the cumulative value of the equity awards that would accelerate upon the named executive officer’s death or disability. The amount represents the difference between the closing price of our common stock on December 29, 2023, of $35.61 and the exercise price (if any) multiplied by the number of shares subject to any in-the-money options and RSUs that would accelerate.
2024 Proxy Statement59

CEO Pay Ratio

Pursuant to the Dodd-Frank Act and Item 402(u) of Regulation S-K, we are required to disclose the median of the annual total compensation of our employees, the annual total compensation of our Principal Executive Officer (“PEO”), Mr. Colangelo, and the ratio of these two amounts. We believe that our compensation philosophy must be consistent and internally equitable to motivate our employees to create shareholder value. The purpose of the required disclosure is to provide a measure of pay equity within the organization. We are committed to internal pay equity, and our Compensation Committee monitors the relationship between the pay our PEO receives and the pay our non-executive employees receive.

As illustrated in the table below, our 2023 PEO to median employee pay ratio was approximately 38:1.

Dominick Colangelo (PEO) 2023 Compensation $7,056,422 
Median Employee 2023 Compensation $184,128 
Ratio of PEO to Median Employee Compensation  38:1 

We determined the median employee compensation using W-2 compensation, plus estimated bonus, the fair market value of equity grants, life and disability insurance, and the estimated value of 401(k) match (whether or not vested), for all individuals who were employed by us on December 31, 2023 (whether employed on a full-time, part-time or seasonal basis). Employees on leave of absence were included in the list and reportable wages were annualized for those employees who were not employed for the full calendar year.

For the fiscal year ended December 31, 2023, we calculated that median employee’s total compensation using the same methodology that we used to calculate the total compensation for our CEO. The 2023 annual total compensation of the median employee and our CEO, respectively, were $7,056,422 and $184,128. The ratio of the 2023 annual total compensation for our CEO to that of our median employee was 38 to 1.

The pay ratio reported above is a reasonable estimate calculated in a manner consistent with SEC rules, based on our internal records and the methodology described above. The SEC rules for identifying the median compensated employee allow companies to adopt a variety of methodologies, to apply certain exclusions and to make reasonable estimates and assumptions that reflect their employee populations and compensation practices. Accordingly, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies have different employee populations and compensation practices and may use different methodologies, exclusions, estimates and assumptions in calculating their own pay ratios.

Pay versus Performance

Pursuant to the Dodd-Frank Act and Item 402(v) of Regulation S-K, we are required to provide the following information regarding the relationship between executive compensation paid to our named executive officers and Vericel’s financial performance for each of the last four completed calendar years. In determining the Compensation Actually Paid (or “CAP”) to our Principal Executive Officer, who is our CEO, and our other named executive officers, we are required to make various adjustments to the amounts that have been previously reported in the Summary Compensation Table, as summarized below. The CAP amounts reflected in the table below do not reflect the actual amount of Contentscompensation earned by or paid to our named executive officers during the applicable year. For information regarding decisions made by our Compensation Committee with respect to executive compensation, refer to the “Compensation Discussion and Analysis” section of this Proxy Statement.


Total Net Revenue

              Value of Initial $100
Investment Based On:
       
Year Summary
Compensation
Table Total
for CEO
  Compensation
Actually
Paid to CEO(1)
  Average
Summary
Compensation
Table Total for
Other NEOs(2)
  Average
Compensation
Actually Paid
to Other
NEOs(1)(2)
  Vericel
TSR(3)
  NASDAQ
Biotechnology
Index TSR(3)
  Net
Income
($M)(4)
  Total Net
Revenue
($M)(5)
 
2023 $7,056,422  $11,004,671  $1,918,083     $2,851,774   $205                $115        $-3        $198 
2022 $8,708,367  $905,166  $2,398,900  $467,192  $151  $111  $-17  $164 
2021 $13,183,295  $15,233,917  $3,459,670  $3,204,518  $226  $125  $-7  $156 
2020 $4,412,718  $10,300,425  $1,158,216  $1,740,344  $177  $126  $3  $124 
(1)To calculate CAP, the following amounts were deducted from and added to the applicable Summary Compensation Table total compensation:
(2)The other NEOs in each covered year were as follows: 2023 – Joe Mara, Michael Halpin, Jonathan Hopper, Sean Flynn; 2022 – Joe Mara, Michael Halpin, Sean Flynn, Jonathan Hopper; 2021 – Joe Mara, Michael Halpin, Sean Flynn, Jonathan Hopper, Sandra Pennell; 2020 – Michael Halpin, Sean Flynn, Jonathan Hopper, Gerard Michel, Sandra Pennell.
(3)TSR is cumulative for the measurement period, calculated in accordance with Item 201(e) of Regulation S-K. Our TSR Peer Group are members of the NASDAQ Biotechnology Index.
(4)Reflects net Income as shown in the Company’s Annual Report on Form 10-K for the years ending on December 31, 2023, 2022, 2021 and 2020.
(5)Reflects total net revenue, the “company-selected measure” as shown in the Company’s Annual Report on Form 10-K for the years ending on December 31, 2023, 2022, 2021 and 2020.
(1)To calculate CAP, the following amounts were deducted from and added to the applicable Summary Compensation Table total compensation:
60

    CEO
    2020  2021  2022  2023 
  Summary Compensation Table Total $4,412,718  $13,183,295  $8,708,367  $7,056,422 
Less: Grant Date Fair Value of Stock and Option Awards in the Covered Year -$3,218,783  -$11,819,409  -$7,288,603  -$5,513,083 
Plus: Fair Value at Year-End of Unvested Stock and Option Awards Granted in the Covered Year* +$5,022,331  +$6,387,501  +$4,402,751  +$5,834,763 
Plus: Fair Value of Stock and Option Awards Granted in the Covered Year that Vested in the Covered Year* +$522,347  +$1,618,248  +$724,137  +$711,181 
  Change in Fair Value of Unvested Stock and Option Awards Granted in Prior Years* +$3,550,577  +$1,965,721  -$3,564,080  +$1,963,617 
  Change in Fair Value of Stock and Option Awards from Prior Years that Vested in the Covered Year* +$11,235  +$3,898,560  -$2,077,406  +$951,771 
= Compensation Actually Paid $10,300,425  $15,233,917  $905,166  $11,004,671 

    Average of Other NEOs
    2020  2021  2022  2023 
  Summary Compensation Table Total $1,158,216  $3,459,670  $2,398,900  $1,918,083 
Less: Grant Date Fair Value of Stock and Option Awards in the Covered Year -$714,993  -$2,945,499  -$1,748,862  -$1,198,907 
Plus: Fair Value at Year-End of Unvested Stock and Option Awards Granted in the Covered Year* +$756,348  +$1,626,544  +$1,056,425  +$1,275,999 
Plus: Fair Value of Stock and Option Awards Granted in the Covered Year that Vested in the Covered Year* +$83,133  +$271,626  +$173,955  +$147,705 
  Change in Fair Value of Unvested Stock and Option Awards Granted in Prior Years* +$636,734  +$299,760  -$902,246  +$445,775 
  Change in Fair Value of Stock and Option Awards from Prior Years that Vested in the Covered Year* +$5,675  +$594,099  -$510,980  +$263,119 
Less: Fair Value of Stock and Option Awards Forfeited During the Covered Year* -$184,769  -$101,683  +$0  +$0 
= Compensation Actually Paid $1,740,344  $3,204,518  $467,192  $2,851,774 

*All stock option valuations included in “Compensation Actually Paid” values were performed using the Black-Scholes option pricing model in a manner generally consistent with the process used to determine stock option grant date fair values under FASB ASC Topic 718 (refer to our Annual Report on Form 10-K for the year ending December 31, 2023 for additional detail).

(2)The other NEOs in each covered year were as follows: 2023 – Joe Mara, Michael Halpin, Jonathan Hopper, Sean Flynn; 2022 – Joe Mara, Michael Halpin, Sean Flynn, Jonathan Hopper; 2021 – Joe Mara, Michael Halpin, Sean Flynn, Jonathan Hopper, Sandra Pennell; 2020 – Michael Halpin, Sean Flynn, Jonathan Hopper, Gerard Michel, Sandra Pennell.

(3)TSR is cumulative for the measurement period, calculated in accordance with Item 201(e) of Regulation S-K. Our TSR Peer Group are members of the NASDAQ Biotechnology Index.
(4)Reflects net Income as shown in the Company’s Annual Report on Form 10-K for the years ending on December 31, 2023, 2022, 2021 and 2020.
(5)Reflects total net revenue, the “company-selected measure” as shown in the Company’s Annual Report on Form 10-K for the years ending on December 31, 2023, 2022, 2021 and 2020.

REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS
Tabular List of Financial Performance Measures

The following measures in our assessment represent the most important financial performance measures that link compensation actually paid to our named executive officers, for 2023, to Vericel’s performance:

Total Net Revenue
Stock Price
Budget expense (excluding depreciation, amortization and stock-based compensation, and unusual one-time expenses or changes in accounting methodology)

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Compensation Actually Paid Comparisons

The relationship between Compensation Actually Paid (CAP) and the financial performance elements reflected in the above Pay versus Performance table are described in the below charts:

Compensation Actually Paid versus TSR 2020-2023

Compensation Actually Paid versus Net Income 2020-2023

Compensation Actually Paid versus Revenue 2020-2023

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PROPOSAL 3:

Advisory Vote on the Frequency of Future Advisory Votes to Approve the Compensation of our Named Executive Officers

The Board of Directors unanimously recommends that you vote, on an advisory basis, that future advisory votes on the compensation of our named executive officers be held every 1 YEAR.

Overview

The Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (the “Dodd-Frank Act”) requires us to submit a non-binding, advisory resolution, commonly known as a “say-on-frequency” proposal, to shareholders at least once every six years to determine whether advisory votes on executive compensation, such as Proposal 2, should be held every one, two or three years. At the 2018 annual meeting of shareholders, the shareholders voted to hold a “say-on-pay” proposal every year. Following the vote at this Annual Meeting, the next say-on-frequency proposal will be voted upon at the 2030 annual meeting of shareholders.

After careful consideration, our Board of Directors has determined that an annual advisory vote to approve the compensation of our named executive officers will allow our shareholders to provide timely and direct input on Vericel’s executive compensation philosophy, policies and practices as disclosed in the proxy statement each year. The Board of Directors believes that an annual vote is therefore consistent with Vericel’s efforts to engage in an ongoing dialogue with our shareholders on executive compensation and corporate governance matters. Accordingly, we are asking our shareholders to vote for every “1 YEAR” as the frequency for future non-binding, advisory votes on the compensation of our named executive officers.

Vote Required

This vote is advisory, and therefore will not have any binding legal effect on Vericel, the Board of Directors or the Compensation Committee. However, the Board of Directors and the Compensation Committee value the opinions of our shareholders and intend to take into account the outcome of the vote when considering the frequency of holding future advisory votes to approve the compensation of our named executive officers. The frequency that receives the highest number of votes cast on the proposal shall be deemed the frequency recommended by shareholders. Abstentions and broker non-votes will have no effect on this Proposal 3. If you sign and submit your proxy card without marking your voting instructions, your shares will be voted for every 1 YEAR.

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Audit
Matters

PROPOSAL 4:

Ratification of Appointment of Independent Registered Public Accounting Firm

The Board of Directors unanimously recommends a vote FOR the ratification of the appointment of PricewaterhouseCoopers LLP (“PwC”) as Vericel’s independent registered public accounting firm for the fiscal year ending December 31, 2024.

Overview

The Audit Committee has selected PwC as Vericel’s independent registered public accounting firm to audit the consolidated financial statements of Vericel for the fiscal year ending December 31, 2024. PwC has acted in such capacity since its appointment in fiscal year 1996.

Shareholder ratification of the selection of PwC as our independent registered public accounting firm is not required by our Bylaws or otherwise. However, the Board of Directors is submitting the selection of PwC to the shareholders for ratification as a matter of good corporate practice. If the shareholders fail to ratify the selection, the Audit Committee will reconsider whether or not to retain PwC. Even if the selection is ratified, the Audit Committee in its discretion may direct the appointment of a different independent accountant at any time during the year if it determines that such a change would be in the best interests of Vericel and its shareholders.

Representatives of PwC attended all of the meetings of the Audit Committee to which they were invited during the fiscal year ended December 31, 2022, and all of the meetings of the Audit Committee during the fiscal year ended December 31, 2023. We expect that a representative of PwC will attend the Annual Meeting, and the representative will have an opportunity to make a statement if he or she so desires. The representative will also be available to respond to appropriate questions from shareholders.

Vote Required

The affirmative vote of a majority of the votes cast on the proposal on the ratification of this appointment, at the Annual Meeting at which a quorum representing a majority of all outstanding shares of common stock of Vericel is present, either in person or by proxy, is required for ratification of this proposal. If you abstain from voting on this proposal, it has no effect on the voting of the proposal. If you submit your proxy without indicating your voting instructions, your shares will be voted “FOR” this proposal. Brokers, bankers and other nominees have discretionary voting power on this routine matter and, accordingly, “broker non-votes” will have no effect on the ratification.

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Fees of Independent Registered Public Accounting Firm

As part of its duties, the Audit Committee considered the provision of services, other than audit services, during the fiscal year ended December 31, 2023, by PwC, our independent registered public accounting firm for that period, to ensure the firm maintains its independence. The following table sets forth the aggregate fees accrued by Vericel for the fiscal years ended December 31, 2022, and 2023, respectively, for PwC:

  Fiscal Year Ended
December 31, 2022 ($)
  Fiscal Year Ended
December 31, 2023 ($)
 
Audit Fees  1,261,700(1)   1,329,500(1) 
Audit Related Fees      
Tax Fees      
All Other Fees  2,993(2)   3,074(2) 
Total  1,264,693   1,332,574 
(1)The Audit Fees for the years ended December 31, 2022 and 2023 were for professional services rendered for the audits and reviews of the consolidated financial statements of Vericel, professional services rendered for issuance of consents, assistance with review of documents filed with the SEC and out-of-pocket expenses incurred.
(2)All other Fees represent an annual license fee for technical accounting research software and the use of accounting disclosure checklists.

Pre-Approval Policy

The Audit Committee approves in advance the engagement and fees of the independent registered public accounting firm for all audit services and non-audit services, based upon independence, qualifications and, if applicable, performance. The Audit Committee may form and delegate to subcommittees of one or more members of the Audit Committee the authority to grant pre-approvals for audit and permitted non-audit services, up to specific amounts. All audit services provided by PwC for the fiscal years ended December 31, 2022 and 2023 were pre-approved by the Audit Committee.

Report of the Audit Committee of the Board of Directors

The Audit Committee oversees Vericel'sVericel’s financial reporting process on behalf of the Board of Directors. Management has the primary responsibility for the financial statements and the reporting process, including internal control over financial reporting. PricewaterhouseCoopers LLPPwC is responsible for expressing an opinion as to the conformity of our consolidated audited financial statements with generally accepted accounting principles.

The Audit Committee acts pursuant to a written charter that has been adopted by the Board of Directors.

The Audit Committee consists of three directors, each of whom, in the judgment of the Board of Directors, is an "independent director"“independent director” as defined in Rule 5605(a)(2) of the NASDAQNasdaq listing standards. Robert L. Zerbe, M.D., Alan L. Rubino and Kevin F. McLaughlin were members of the Audit Committee during the fiscal year ended December 31, 2017.2023.

The Committee has discussed and reviewed with the independent registered public accountants all matters required to be discussed by the Public Company Accounting Oversight Board (the "PCAOB"“PCAOB”) in Auditing Standards No. 16 (Communication with Audit Committees). The Committee has received written disclosures and a letter from PricewaterhouseCoopers LLPPwC confirming their independence, as required by applicable requirements of the PCAOB regarding the independent accountant'saccountant’s communications with the Committee concerning independence, and has discussed with PricewaterhouseCoopers LLPPwC the accountant'sfirm’s independence. The Committee has met with PricewaterhouseCoopers LLP,PwC, with and without management present, to discuss the overall scope of the PricewaterhouseCoopers LLPPwC audit, the results of its audits,audit, its evaluations of Vericel'sVericel’s internal controls and the overall quality of its financial reporting. The Committee reviewed the performance and fees of PricewaterhouseCoopers LLPPwC prior to recommending their appointment. The Committee reviewed our financial statements and discussed them with management and with PricewaterhouseCoopers LLP.PwC.

Based on the review and discussions referred to above, the Committee recommended to the Board of Directors that Vericel'sVericel’s consolidated audited financial statements be included in Vericel'sVericel’s Form 10-K for the fiscal year ended December 31, 2017.2023.


AUDIT COMMITTEE


Kevin F. McLaughlin, Chairman

Alan L. Rubino

Robert L. Zerbe, M.D.

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Information About
Stock Ownership

Stock Ownership of Certain Beneficial Owners and Management


The following table sets forth certain information, as of March 8, 2024, or as otherwise set forth below, with respect to the beneficial ownership of Vericel’s common stock by (i) all persons known by Vericel to be the beneficial owners of more than 5% of the outstanding common stock of Vericel, (ii) each director and director nominee of Vericel, (iii) each executive officer of Vericel, and (iv) all executive officers and directors of Vericel as a group.

  Shares Owned(1)
Name and Address of Beneficial Owner Shares Subject to
Options Exercisable
within the 60-Day
Period following
March 8, 2024
  Shares Individuals Have
Rights to Acquire upon
the Vesting of RSUs
within the 60-Day Period
following March 8, 2024
  Number of
Shares
  Percentage of
Class(2)
 
5% Shareholders:            
BlackRock, Inc.(3)          7,937,063   16.4%
Brown Capital Management, LLC(4)          6,818,933   14.1%
The Vanguard Group(5)          3,374,093   7.0%
RTW Investments, LP(6)          3,212,794   6.6%
State Street Corporation(7)          2,664,883   5.5%
Conestoga Capital Advisors, LLC(8)          2,495,619   5.2%
Directors and Named Executive Officers:                
Robert Zerbe  68,028   3,200   94,623   * 
Alan Rubino  119,250   3,200   140,044   * 
Heidi Hagen  116,250   3,200   134,900   * 
Steven Gilman  69,750   3,200   80,750   * 
Kevin McLaughlin  117,250   3,200   129,150   * 
Paul Wotton  21,000   3,200   51,002   * 
Lisa Wright  23,536   3,200   32,553   * 
Dominick Colangelo  1,681,328       1,876,620   3.9%
Joe Mara  173,696       193,068   * 
Michael Halpin  319,195       328,153   * 
Sean Flynn  209,625       210,098   * 
Jonathan Hopper  166,979       225,089   * 
All officers and directors as a group (12 persons)(9)  3,085,887   22,400   3,496,049   7.2%
*Represents less than 1% of the outstanding shares of Vericel’s common stock equivalents.
(1)Beneficial ownership is determined in accordance with the rules of the SEC and includes voting and investment power with respect to shares. Except as indicated in the footnotes to this table, to the knowledge of Vericel, the persons named in the table have sole voting and investment power with respect to all shares of common stock shown as beneficially owned by them, subject to community property laws, where applicable. The number of shares owned and percentage ownership amounts include certain options under our 2022 Plan, 2019 Plan, 2017 Plan, and 2009 Plan, and ESPP shares and RSUs under our 2022 Plan, 2019 Plan and 2017 Plan. Pursuant to the rules of the SEC, the number of shares of Vericel’s common stock deemed outstanding includes shares issuable pursuant to options held by the respective person or group that are currently exercisable or may be exercised within 60 days of March 8, 2024, and shares of our common stock that may be acquired upon the vesting of RSUs within 60 days of March 8, 2024.
(2)Calculated on the basis of 48,380,458 shares of common stock outstanding as of March 8, 2024.
(3)As reported in a Schedule 13G/A filed with the SEC on January 22, 2024, BlackRock, Inc. has sole voting power with respect to 7,846,544 shares and shared voting power with respect to 0 shares. BlackRock, Inc. has sole dispositive power with respect to 7,937,063 shares and shared dispositive power with respect to 0 shares. The address for BlackRock, Inc. is 55 East 52nd Street, New York, NY 10055.
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(4)As reported in a Schedule 13G/A filed with the SEC on February 14, 2024, Brown Capital Management, LLC beneficially owns 6,818,933 shares of which 3,869,381 shares are beneficially owned by The Brown Capital Management Small Company Fund, a registered investment company, which is managed by Brown Capital Management, LLC. Brown Capital Management, LLC has sole voting power with respect to 4,639,814 shares and sole dispositive power with respect to all 6,818,933 shares. The address for Brown Capital Management, LLC is 1201 N. Calvert Street, Baltimore, MD 21202.
(5)As reported in a Schedule 13G/A filed with the SEC on February 13, 2024, The Vanguard Group has sole voting power with respect to 0 shares and shared voting power with respect to 86,366 shares. The Vanguard Group has sole dispositive power with respect to 3,246,251 shares and shared dispositive power with respect to 127,842 shares. The address for The Vanguard Group is 100 Vanguard Boulevard, Malvern, PA 19355.
(6)As reported in a Schedule 13G/A filed with the SEC on February 14, 2024, RTW Investments, LP has shared voting and dispositive power with respect to all 3,212,794 shares, which voting and dispositive power is shared with Roderick Wong, the managing partner of RTW Investments LP. The address for RTW Investments LP is 40 10th Avenue Floor 7, New York, NY 10014.
(7)As reported in a Schedule 13G filed with the SEC on January 25, 2024, State Street Corporation has sole voting power with respect to 0 shares and shared voting power with respect to 2,539,423 shares. State Street Corporation has sole dispositive power with respect to 0 shares and shared dispositive power with respect to all 2,664,883 shares. The address for State Street Corporation is 1 Lincoln Street, Boston, MA 02111.
(8)As reported in a Schedule 13G filed with the SEC on January 5, 2024, Conestoga Capital Advisors LLC has sole voting power with respect to 2,339,960 shares and sole dispositive power with respect to 2,495,619 shares. The address for Conestoga Capital Advisors LLC is 550 E. Swedesford Rd. Ste. 120, Wayne, PA 19087.
(9)The address for the twelve beneficial owners that are persons is c/o Vericel Corporation, 64 Sidney St., Cambridge, Massachusetts 02139.
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Additional
Information

SHAREHOLDER PROPOSALS TO BE PRESENTED AT NEXT ANNUAL MEETING
General Information about the Meeting, Solicitation and Voting

What am I voting on?

There are four proposals scheduled to be voted on at the Annual Meeting:

1.To elect eight (8) directors, each to serve a term of one year expiring at the 2025 annual meeting of shareholders;
2.To approve, on an advisory basis, the compensation of our named executive officers;
3.To cast an advisory vote on the frequency of future advisory votes to approve the compensation of our named executive officers; and
4.To ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2024.

Who is entitled to vote?

Shareholders as of the close of business on March 8, 2024 (the “Record Date”) may vote at the Annual Meeting. You have one vote for each share of common stock you held on the Record Date, including shares:

Held directly in your name as “shareholder of record” (also referred to as “registered shareholder”); and
Held for you in an account with a broker, bank or other nominee (also referred to as shares held in “street name”). Street name holders generally cannot vote their shares directly and must instead instruct the brokerage firm, bank or nominee how to vote their shares.

What constitutes a quorum?

A majority in interest of all stock issued, outstanding and entitled to vote at a meeting must be present or represented by proxy to constitute a quorum at the Annual Meeting. Abstentions and shares represented by “broker non-votes,” as described below, are counted as present and entitled to vote for purposes of determining a quorum. As of the Record Date, 48,380,458 shares of Vericel’s common stock were outstanding and entitled to vote.

How many votes are required to approve each proposal?

The following explains how many votes are required to approve each proposal, provided that a majority of our shares is present at the Annual Meeting (present in person or represented by proxy):

The election of each of our eight (8) director candidates requires the affirmative vote of a plurality of the total shares of common stock entitled to vote and represented in person or by proxy;
Approval of the non-binding, advisory resolution to approve the compensation of our named executive officers requires the affirmative vote of a majority of the votes cast on the proposal;
With respect to the advisory vote on the frequency of future advisory votes to approve the compensation of our named executive officers, the frequency (every one, two or three years) that receives the highest number of votes cast on the proposal shall be deemed the frequency recommended by shareholders; and
Ratifying PricewaterhouseCoopers LLP as Vericel’s independent registered public accounting firm for the fiscal year ending December 31, 2024 requires the affirmative vote of a majority of the votes cast on the proposal.

How are votes counted and who are the proxies?

You may either vote “FOR” or “WITHHOLD” authority to vote for each nominee for the Board of Directors. Shares present or represented and not so marked as to withhold authority to vote for a particular nominee will be voted in favor of a particular nominee and will be counted toward such nominee’s achievement of a plurality. Shares present at the meeting or represented by proxy where the shareholder properly withholds authority to vote for such nominee in accordance with the proxy instructions and “broker non-votes” will not be counted toward such nominee’s achievement of a plurality.

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You may vote “FOR,” “AGAINST” or “ABSTAIN” on the non-binding, advisory resolution approving the compensation of our named executive officers. If you abstain from voting on the non-binding, advisory resolution approving the compensation of our named executive officers, it will have no effect on the voting of the proposal. “Broker non-votes” do not have discretionary voting power on this matter and, accordingly, “broker non-votes” will have no effect on the ratification. If you just sign and submit your proxy card without marking your voting instructions, your shares will be voted “FOR” the resolution approving the compensation of our named executive officers.

You may vote “1 YEAR,” “2 YEARS,” “3 YEARS” or “ABSTAIN” on the non-binding, advisory vote on the frequency of future non-binding, advisory resolutions to approve the compensation of our named executive officers. If you abstain from voting on the frequency of future non-binding, advisory resolutions to approve the compensation of the Company’s named executive officers, it will have no effect on the voting of the proposal. If you just sign and submit your proxy card without marking your voting instructions, your shares will be voted for holding non-binding, advisory votes to approve the compensation of the Company’s named executive officers every “1 YEAR”.

You may vote “FOR,” “AGAINST” or “ABSTAIN” on the ratification of PricewaterhouseCoopers LLP. If you abstain from voting on the proposal to ratify PwC, it will have no effect on the voting of the proposal. Brokers, bankers and other nominees have discretionary voting power on this routine matter and, accordingly, “broker non-votes” will have no effect on the ratification. If you just sign and submit your proxy card without marking your voting instructions, your shares will be voted “FOR” the resolution ratifying PwC.

The persons named as attorneys-in-fact in the proxies, Dominick Colangelo and Joseph Mara, were selected by the Board of Directors and are officers of Vericel. All properly executed proxies submitted in time to be counted at the Annual Meeting will be voted by such persons at the Annual Meeting. Where a choice has been specified on the proxy with respect to the foregoing matters, the shares represented by the proxy will be voted in accordance with the specifications.

What is a broker non-vote?

If you hold your shares in street name and do not provide voting instructions to your broker, your shares will not be voted on any proposal on which your broker does not have discretionary authority to vote (a “broker non-vote”). Shares held by brokers who do not have discretionary authority to vote on a particular matter and who have not received voting instructions from their customers are counted as present for the purpose of determining whether there is a quorum at the Annual Meeting, but are not counted or deemed to be present or represented for the purpose of determining whether shareholders have approved that matter. Pursuant to applicable rules, brokers will have discretionary authority to vote on the proposal to ratify the appointment of PwC.

How does the Board of Directors recommend that I vote?

Our Board of Directors recommends that you vote your shares:

“FOR” the election of each of the nominees to the Board of Directors;
“FOR” the advisory resolution to approve the compensation of our named executive officers;
Every “1 YEAR” on the frequency of future non-binding, advisory votes to approve the compensation of our named executive officers; and
“FOR” the ratification of the appointment of PricewaterhouseCoopers LLP as Vericel’s independent registered public accounting firm for the fiscal year ending December 31, 2024.

How do I vote my shares without attending the meeting?

If you are a shareholder of record, you may vote by granting a proxy. For shares held in street name, you may vote by submitting voting instructions to your broker or nominee. In any circumstance, you may vote:

By Internet or Telephone-You may vote by Internet or telephone by following the voting instructions on the proxy card and on www.proxyvote.com or as directed by your broker or other nominee. In order to vote via the Internet or by telephone, you must have the shareholder identification number which is provided in your Notice.
By Mail-If you requested a proxy card by mail, you may vote by signing, voting and returning your proxy card in the envelope provided. You should sign your name exactly as it appears on the proxy card. If you are signing in a representative capacity (for example, as guardian, executor, trustee, custodian, attorney or officer of a corporation), you should indicate your name and title or capacity. If you vote by Internet or telephone, please do not mail the proxy card. Your proxy card must be received prior to the Annual Meeting.

Internet and telephone voting facilities will close at 11:59 p.m., Eastern Time, on April 30, 2024.

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How do I attend the Annual Meeting?

We will be hosting the Annual Meeting live via the internet. You will not be able to attend the Annual Meeting in person. Any shareholder can listen to and participate in the Annual Meeting live via the internet at www.virtualshareholdermeeting.com/VCEL2024. Our Board annually considers the appropriate format of our annual meeting and this year has decided to again hold a virtual annual meeting. We intend the virtual meeting format to provide shareholders with a similar level of transparency to an in-person meeting format and we will take steps to ensure such an experience. Our shareholders will be afforded the same opportunities to participate at the Annual Meeting as they would at an in-person annual meeting of shareholders. Our Annual Meeting will allow shareholders to submit questions and comments during the meeting. After the meeting, we will spend 15 minutes answering shareholder questions that comply with the meeting rules of conduct, which will be posted on the virtual meeting web portal. If we receive substantially similar questions, we will group such questions together and provide a single response to avoid repetition.

The Annual Meeting webcast will begin promptly at 9:00 a.m., Eastern Time, on May 1, 2024. We encourage you to access the Annual Meeting webcast prior to the start time. Online check-in will begin, and shareholders may begin submitting written questions, at 8:45 a.m., Eastern Time, and you should allow ample time for check-in procedures.

You will need the 16-digit control number included on your Notice of Internet Availability or your proxy card or voting instruction form (if you received a printed copy of the proxy materials) or included in the email to you if you received the proxy materials by email in order to be able to vote your shares or submit questions during the Annual Meeting. Instructions on how to connect to the Annual Meeting and participate via the Internet, including how to demonstrate proof of stock ownership, will be posted at www.virtualshareholdermeeting.com/ VCEL2024 two weeks prior to the date of the Annual Meeting. If you do not have your 16-digit control number, you will be able to access and listen to the Annual Meeting as a guest, but you will not be able to vote your shares or submit questions during the Annual Meeting.

We have technicians ready to assist you with any technical difficulties you may have accessing the virtual meeting or submitting questions. If you encounter any difficulties accessing the virtual meeting during the check-in or meeting time, please call the technical support number that will be posted on the virtual meeting web portal.

What does it mean if I receive more than one proxy card?

It generally means that you hold shares registered in more than one account. To ensure that all of your shares are voted, vote according to the instructions for each proxy card you receive.

May I change my vote?

Yes. Whether you have voted by Internet, telephone or mail, if you are a shareholder of record, you may revoke your proxy or change your vote before the proposal is voted on at the Annual Meeting by:

Sending a written statement to that effect to the attention of the Senior Vice President, General Counsel and Secretary of Vericel at 64 Sidney Street, Cambridge, Massachusetts 02139, provided such statement is received no later than April 30, 2024;
Voting again by Internet or telephone at a later time before the closing of those voting facilities at 11:59 p.m., Eastern Time, on April 30, 2024;
Submitting a properly signed proxy card with a later date that is received no later than April 30, 2024; or
Attending the Annual Meeting and revoking your proxy and voting during the Annual Meeting.

What are the costs associated with the solicitation of proxies?

The cost of soliciting proxies will be borne by us. Voting results will be tabulated and certified by Broadridge Financial Solutions. Vericel may solicit shareholders by mail through its regular employees, and will request banks and brokers, and other custodians, nominees and fiduciaries, to solicit their customers who have our stock registered in the names of such persons and will reimburse them for their reasonable, out-of-pocket costs. Vericel may use the services of its officers, directors, and others to solicit proxies, personally or by telephone, without additional compensation.

Shareholder Proposals to be Presented at Next Annual Meeting

Under Vericel'sVericel’s Bylaws, in order for business and director nominations to be properly brought before a meeting by a shareholder, such shareholder must have given timely notice thereof in writing to the CorporateSenior Vice President, General Counsel and Secretary of Vericel. To be timely, such notice must be received at Vericel'sVericel’s principal executive offices not less than 120 calendar days in advance of the one year anniversary of the date Vericel'sVericel’s proxy statement was released to shareholders in connection with the previous year's Annual Meeting of Shareholders, year’s annual meeting,

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except that (i) if no Annual Meetingannual meeting was held in the previous year, (ii) if the date of the annual meetingAnnual Meeting has been changed by more than thirty calendar days from the date contemplated at the time of the previous year'syear’s proxy statement, or (iii) in the event of ana special meeting, then notice must be received not later than the close of business on the tenth day following the day on which notice of the date of the meeting was mailed or public disclosure of the meeting date was made.


Table of Contents

If none of the events described in (i) through (iii) above occur, then the deadline for submitting shareholder proposals or nominations for directors for inclusion in our proxy statement and form of proxy pursuant to Rule 14a-8 of the SEC'sSEC’s proxy rules or other business or director nominations for the next Annual Meetingannual meeting of Shareholdersshareholders will be November 21, 2018 and shareholder proposals submitted outside the processes of Rule 14a-8 received after November 21, 2018 will be considered untimely under Vericel's Bylaws. 2024. 

In order to be brought before the next Annual Meeting,annual meeting, any such proposal or nomination must include the relevant information as required under our Bylaws and must otherwise meet applicable requirements of the SEC'sSEC’s proxy rules, if such proposal or nominationincluding Rule 14a-19(b) to the extent applicable.

Shareholder Communications with Directors

The Board of Directors has adopted a Shareholder Communications with Directors Policy, which is to be included inavailable on the Investor Relations page of our proxy statement for the next Annual Meeting.website, www.vcel.com.

Shareholder proposals and director nominations should be delivered to: Vericel Corporation, 64 Sidney St., Cambridge, MA 02139, Attention: Corporate Secretary. Vericel recommends that such proposals be sent by certified mail, return receipt requested.

Where You Can Find More Information


WHERE YOU CAN FIND MORE INFORMATION

The Proxy Statement and our Annual Report on Form 10-K for the fiscal year ended December 31, 20172023 is available at www.proxyvote.com.

The SEC allows us to "incorporate“incorporate by reference"reference” information into this Definitive Proxy Statement, which means that we can disclose important information to you by referring you to other documents that we filed separately with the SEC. You should consider the incorporated information as if we reproduced it in this Definitive Proxy Statement, except for any information directly superseded by information contained in this Definitive Proxy Statement.

We incorporate by reference into this Definitive Proxy Statement the following financial statements and other information, which contain important information about us and our business and financial results:

the financial statements, quarterly data, management's discussion and analysis of financial condition and results of operations, changes in and disagreements with accountants on accounting and financial disclosure and market risk disclosures contained in our Annual Report on Form 10-K for the fiscal year ended December 31, 2017; and

the information relating to our executive officers contained in our Annual Report on Form 10-K for the fiscal year ended December 31, 2017 as set forth under the caption "Executive Officers."

The financial statements, quarterly data, management’s discussion and analysis of financial condition and results of operations, changes in and disagreements with accountants on accounting and financial disclosure and market risk disclosures contained in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023.

We may file additional documents with the SEC pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934 on or after the date of this Definitive Proxy Statement and before the Annual Meeting. The SEC allows us to incorporate by reference into the Proxy Statement such documents. You should consider any statement contained in this Definitive Proxy Statement (or in a document incorporated into this proxy statement)Proxy Statement) to be modified or superseded to the extent that a statement in a subsequently filed document modifies or supersedes such statement.

Shareholders may obtain a copy of the Proxy Statement and our Annual Report on Form 10-K for the fiscal year ended December 31, 20172023 by writing to Vericel at the following address: Vericel Corporation, 64 Sidney St., Cambridge, MA 02139.

You may readMassachusetts 02139, Attention: General Counsel and copy any document we file at the SEC's public reference rooms at 100 F Street, N.E, Washington, D.C. 20549. You may also obtain copies of the documents at prescribed rates by writing to the Public Reference Section of the SEC at 100 F Street, N.E., Room 1580, Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for more information on the operation of the public reference rooms.Secretary. Copies of our SEC filings are also available to the public fromon the SEC'sSEC’s web site at www.sec.gov.


Table

Our most recent ESG Report, committee charters, compliance documents and policies, including our Code of ContentsBusiness Conduct and Ethics can be found on the Investor Relations page of our website, www.vcel.com. The reports and information contained in, or that can be accessed from, our website, are not incorporated by reference and are not part of this Proxy Statement.


TRANSACTION OF OTHER BUSINESS
Householding

AtThe SEC permits a single Proxy Statement to be sent to any household at which two or more shareholders reside if they appear to be members of the same family. Each shareholder continues to receive a separate proxy card. This procedure, referred to as householding, reduces the volume of duplicate information shareholders receive and reduces mailing and printing expenses. A number of brokerage firms have instituted householding.

As a result, if you hold your shares through a broker and you reside at an address at which two or more shareholders reside, you will likely be receiving only one Proxy Statement unless any shareholder at that address has given the broker contrary instructions. However, if any such beneficial shareholder residing at such an address wishes to receive a separate Proxy Statement in the future, or if any such beneficial shareholder that elected to continue to receive a separate Proxy Statement wishes to receive a single Proxy Statement in the

2024 Proxy Statement71
Back to Contents

future, that shareholder should contact their broker or send a request to us care of the SVP, General Counsel and Secretary at Vericel Corporation, 64 Sidney St., Cambridge, Massachusetts 02139. Telephone requests may be directed to (617) 588-5555. We will deliver promptly upon written or oral request a separate copy of this Proxy Statement to a beneficial shareholder at a shared address to which a single copy of the documents was delivered.

Transaction of Other Business

As of the date of this Proxy Statement, the only business which the Board of Directors intends to present or knows that others will present at the meeting is as set forth above. If any other matter or matters are properly brought before the meeting, or any adjournment thereof, it is the intention of the persons named in the accompanying form of proxy to vote the proxy on such matters in accordance with their best judgment.




By order of the Board of Directors,



GRAPHIC

JACQUELYN FAHEY SANDELL
Corporate Secretary
March 22, 2018

 

GAAP versus Non-GAAP Measures

*** Exercise Your Right to Vote *** Important Notice Regarding the Availability

Vericel’s reported earnings, net revenue and other indicators of financial performance, as presented in this Proxy Materials for the Shareholder Meeting to Be Held on May 02, 2018 VERICEL CORPORATION YouStatement, are receiving this communication because you hold sharesgenerally prepared in accordance with generally accepted accounting principles in the above named company. United States, or GAAP, and represent earnings as reported to the SEC. In this Proxy Statement, Vericel has provided certain financial information that has not been prepared in accordance with GAAP. Vericel’s management believes that the non-GAAP adjusted EBITDA and adjusted EDITDA margin described in this Proxy Statement, which includes adjustments for specific items that are generally not indicative of our core operations, provides additional information that is useful to investors in understanding Vericel’s underlying performance, business and performance trends, and helps facilitate period-to-period comparisons and comparisons of its financial measures with other companies in Vericel’s industry. However, the non-GAAP financial measures that Vericel uses may differ from measures that other companies may use. Non-GAAP financial measures are not required to be uniformly applied, are not audited and should not be considered in isolation or as substitutes for results prepared in accordance with GAAP.

RECONCILIATION OF REPORTED ANNUAL NET LOSS (GAAP) TO ADJUSTED EBITDA (NON-GAAP MEASURE) – UNAUDITED

Annual Adjusted EBITDA (In Thousands) 2021
($)
 2022
($)
 2023
($)
 
Net Loss (GAAP) (7,471)(16,709)(3,182)
Stock-based compensation expense 34,322 37,183 32,325 
Depreciation and amortization 2,965 3,981 4,632 
Net interest income (220)(975)(4,032)
Income tax (benefit) expense (111)721 814 
Pre-occupancy lease expense   3,323 
Adjusted EBITDA (Non-GAAP) 29,485 24,201 33,880 
Adjusted EBITDA margin 19% 15% 17% 

Special Note Regarding Forward-Looking Statements

This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxyProxy Statement and other materials we are sending you or that are available on our website in connection with the Annual Meeting (the Other Materials) contain “forward-looking statements” as defined under federal securities laws. These statements are often, but are not always, made through the use of words or phrases such as “anticipates,” “intends,” “estimates,” “plans,” “expects,” “continues,” “believe,” “guidance,” “outlook,” “target,” “future,” “potential,” “goals” and similar words or phrases, or future or conditional verbs such as “will,” “would,” “should,” “could,” “may,” or similar expressions. These forward-looking statements are based on our current expectations and assumptions, and are subject to yourisk and uncertainties that could cause our actual results or experience and the timing of events to differ significantly from the forward-looking statements. Factors that could cause or contribute to these differences include those discussed in Vericel’s Annual Report on Form 10-K for the Internet.year-ended December 31, 2023, as filed with the SEC on February 29, 2024 under “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition” and “Results of Operations” and elsewhere in the Annual Report. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review allshould carefully consider that information before voting.

These forward-looking statements reflect our views as of the important information containeddate hereof and Vericel does not assume and specifically disclaims any obligation to update any of these forward-looking statements to reflect a change in its views or events or circumstances that occur after the proxy materials before voting. VERICEL CORPORATION ATTN: Jacquelyn Fahey Sandell 64 SIDNEY STREET CAMBRIDGE, MA 02139 0000366508_1 R1.0.1.17 See the reverse sidedate of this noticerelease except as required by law.

72

Approval

The contents of this Proxy Statement and the sending thereof to obtain proxy materials and voting instructions. Meeting Information Meeting Type: Annual Meeting For holders as of: March 09, 2018 Date: May 02, 2018Time: 9:00 AM EST Location: 64 Sidney St. Cambridge, Massachusetts 02139


Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE:  Have the information that is printed in the box markedshareholders have been authorized by the arrow (located on the  by the arrow (located on the following page) in the subject line. How To Vote Please Choose One of the Following Voting Methods  marked by the arrow available and follow the instructions. 0000366508_2 R1.0.1.17 Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. 1. Notice & Proxy Statement2. Form 10-K How to View Online: following page) and visit: www.proxyvote.com. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET:www.proxyvote.com 2) BY TELEPHONE:1-800-579-1639 3) BY E-MAIL*:sendmaterial@proxyvote.com * If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 18, 2018 to facilitate timely delivery.Board.

 


The Board of Directors recommends you vote FOR the following: 1. Election of Directors Nominees 01 Robert L. Zerbe 06 Paul Wotton 02 Alan L. Rubino 07 Dominick C. Colangelo 03 Heidi Hagen 04 Steven Gilman 05 Kevin McLaughlin The Board of Directors recommends you vote FOR the following proposal: 2To ratify the appointment of PricewaterhouseCoopers LLP as Vericel Corporation's Independent Registered Public Accounting firm for the fiscal year ending December 31, 2018. The Board of Directors recommends you vote 1 YEAR on the following proposal: 3To approve on an advisory basis, the frequency of future named executive officer compensation advisory votes. The Board of Directors recommends you vote FOR the following proposal: 4To approve, on an advisory basis, the compensation of Vericel Corporation's named executive officers. NOTE: In their discretion, the proxies are authorized to vote upon any other matters that are properly brought by or at the directionBy Order of the Board of Directors before the Annual MeetingDirectors:

Sean Flynn

Senior Vice President, General Counsel and at any adjournments or postponements thereof. Even if you are planning to attend the meeting in person, you are urged to sign and mail this Proxy in the return envelope so that your stock may be represented at the meeting. 0000366508_3 R1.0.1.17 Voting itemsSecretary
March 21, 2024

 

2024 Proxy Statement73

0000366508_4 R1.0.1.17

VERICEL CORPORATION
ATTN: SEAN C. FLYNN
64 SIDNEY STREET
CAMBRIDGE, MA 02139

 

SCAN TO

VIEW MATERIALS & VOTE

 

VOTE BY INTERNET

Before The Meeting - Go to www.proxyvote.com or scan the QR Barcode above

Use the Internet to transmit your voting instructions and for electronic delivery of information up untilinformation. Vote by 11:59 P.M. Eastern Time the day before the cut-off date or meeting date.ET on April 30, 2024. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form. VERICEL CORPORATION ATTN: Jacquelyn Fahey Sandell 64 SIDNEY STREET CAMBRIDGE, MA 02139 ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS If you would like

VOTE DURING VIRTUAL MEETING

Go to reducewww.virtualshareholdermeeting.com/VCEL2024

You may attend the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronicallymeeting via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and when prompted, indicatevote during the meeting. Have the information that you agree to receive or access proxy materials electronicallyis printed in future years. the box marked by the arrow available and follow the instructions. The meeting will begin promptly at 9:00 a.m. Eastern Time on May 1, 2024.

VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up untilinstructions. Vote by 11:59 P.M. Eastern Time the day before the cut-off date or meeting date.ET on April 30, 2024. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717. TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS: KEEP THIS PORTION FOR YOUR RECORDS DETACH AND RETURN THIS PORTION ONLY

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:
V30339-P05731KEEP THIS PORTION FOR YOUR RECORDS
DETACH AND RETURN THIS PORTION ONLY

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. For All Withhold All For All Except To withhold authority to vote for any individual nominee(s), mark “For All Except” and write the number(s) of the The Board of Directors recommends you vote FOR the following: nominee(s) on the line below. 0 0 0 1. Election of Directors Nominees 01 Robert L. Zerbe 06 Paul Wotton 02 Alan L. Rubino 07 Dominick C. Colangelo 03 Heidi Hagen 04 Steven Gilman 05 Kevin McLaughlin The Board of Directors recommends you vote FOR the following proposal: 2To ratify the appointment of PricewaterhouseCoopers LLP as Vericel Corporation's Independent Registered Public Accounting firm for the fiscal year ending December 31, 2018. The Board of Directors recommends you vote 1 YEAR on the following proposal: 3To approve on an advisory basis, the frequency of future named executive officer compensation advisory votes. The Board of Directors recommends you vote FOR the following proposal: 4To approve, on an advisory basis, the compensation of Vericel Corporation's named executive officers. For 0 Against 0 Abstain 0 ForAgainst Abstain 0 0 0 NOTE: In their discretion, the proxies are 1 year 2 years 3 years 0 Abstain 0 authorized to vote upon any other matters that are properly brought by or at the direction of the 0 0 Board of Directors before the Annual Meeting and at any adjournments or postponements thereof. Even if you are planning to attend the meeting in person, you are urged to sign and mail this Proxy in the return envelope so that your stock may be represented at the meeting. Yes 0 No 0 Please indicate if you plan to attend this meeting Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name, by authorized officer. Signature [PLEASE SIGN WITHIN BOX] Date Signature (Joint Owners) Date 0000366509_1 R1.0.1.17

VERICEL CORPORATIONFor
All
Withhold
All
For All
Except
To withhold authority to vote for any individual nominee(s), mark “For All Except” and write the number(s) of the nominee(s) on the line below.
The Board of Directors recommends you vote FOR All of the following:
1.Election of Directorsooo
Nominees:
01)  Robert L. Zerbe05)   Kevin F. McLaughlin
02)Alan L. Rubino06)   Paul K. Wotton
03)  Heidi Hagen07)   Dominick C. Colangelo
04)Steven C. Gilman08)   Lisa Wright
The Board of Directors recommends you vote FOR proposal 2.ForAgainstAbstain
2.To approve, on an advisory basis, the compensation of Vericel Corporation’s named executive officers.ooo
The Board of Directors recommends you vote 1 YEAR on proposal 3.1 Year2 Years3 YearsAbstain
3.To approve, on an advisory basis, the frequency of future named executive officer compensation advisory votes.oooo
The Board of Directors recommends you vote FOR proposal 4.ForAgainstAbstain
4.To ratify the appointment of PricewaterhouseCoopers LLP as Vericel Corporation’s independent registered public accounting firm for the fiscal year ending December 31, 2024.ooo
NOTE: In their discretion, the proxies are authorized to vote upon any other matters that are properly brought by or at the direction of the Board of Directors before the Annual Meeting and at any adjournments or postponements thereof. Even if you are planning to attend the meeting virtually, you are urged to sign and mail this Proxy in the return envelope so that the stock may be represented at the meeting.
Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.
Signature [PLEASE SIGN WITHIN BOX]DateSignature (Joint Owners)Date

 


Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:
The 2024 Notice &of Virtual Annual Meeting of Shareholders and Proxy Statement and Form 10-K are available
at www.proxyvote.com .

V30340-P05731

VERICEL CORPORATION
Annual Meeting of Shareholders
May 2, 20181, 2024 9:00 AM EST a.m. ET
This proxy is solicited by the Board of Directors

The undersigned hereby appoints Dominick C. Colangelo and Gerard Michel,Joseph Mara, and hereby authorizes each of them, with full power of substitution to represent the undersigned and to vote all of the shares of stock of Vericel Corporation (the "Company"“Company”), which undersigned is entitled to vote at the Annual Meeting of Shareholders of the Company to be held via live audio webcast at the Company's headquarters located at 64 Sidney St. Cambridge, Massachusetts, 02139www.virtualshareholdermeeting.com/VCEL2024, on Wednesday, May 2, 20181, 2024 at 9:00 a.m. local time,Eastern Time, and at any adjournment thereof (i) as hereinafter specified upon the proposals listed belowon the reverse side and as more particularly described in the Company'sCompany’s Proxy Statement, receipt of which is hereby acknowledged, and (ii) in their discretion upon such other matters as may properly come before the meeting.

The shares represented hereby shall be voted as specified. If no specification is made, such shares shall be voted "FOR"“FOR” proposals 1, 2 and 4, and "1 Year"“1 YEAR” for proposal 3. If you abstain from voting on proposals 1, 2, 3 and 4 it will have no effect on the votingsvoting of the proposal. proposals.

Continued and to be signed on reverse side 0000366509_2 R1.0.1.17